Core Viewpoint - The National Intellectual Property Administration of China has announced that dynamic logos, such as boot animations for mobile phones, can now be registered as trademarks, reflecting the need to adapt to new business models and technological advancements [1] Group 1: Trademark Law Amendments - The draft amendment of the Trademark Law has been reviewed by the Standing Committee of the National People's Congress, aiming to enhance the role of trademarks in promoting economic and social development [1] - The amendment will allow unregistered well-known trademarks to receive cross-class protection, aligning with high-standard international trade rules [1] Group 2: Dynamic Logos Registration - The new regulations will permit the registration of dynamic logos, including animations used in software and film company introductions, to meet the demands of emerging industries [1] - The law also reserves space for other forms of elements to be registered as trademarks, catering to various entities' innovative business models [1]

Core Viewpoint - The State Council Information Office held a press conference on January 23 to discuss the progress of intellectual property work for 2025, highlighting the recent amendments to the Trademark Law aimed at enhancing trademark management and protection to promote economic and social development [1] Group 1 - The Trademark Law (Revised Draft) was first reviewed by the Standing Committee of the National People's Congress at the end of last year, with the main goal of strengthening trademark management and protection [1] - The amendments will align with high-standard international trade rules and support high-level opening-up, including provisions for unregistered well-known trademarks to receive cross-class protection [1] - The introduction of "dynamic marks" as a registration element for trademarks, such as mobile phone boot animations and dynamic displays in software, reflects the need to adapt to new fields and business models [1]

Core Insights - The National Intellectual Property Administration of China announced that by 2025, the country will register 4.206 million trademarks and conclude 384,000 trademark review cases, with 112,000 opposition cases [1] - The average review cycle for trademark registration remains stable at 4 months, with a passing rate exceeding 97% [1] - In 2025, China is expected to receive 6,718 international trademark registration applications from domestic applicants through the Madrid system [1] - By the end of 2025, the effective registered trademarks in mainland China (excluding Hong Kong, Macau, and Taiwan) will reach 49.877 million [1] - China's brand value among the top 5,000 global brands is estimated at $1.81 trillion, ranking second globally [1]

Group 1 - The core viewpoint of the article highlights the growth and stability of trademark registrations in China, with projections for 2025 indicating a total of 4.206 million registered trademarks and a stable average examination cycle of 4 months [1] - The National Intellectual Property Administration reported that the examination pass rate for trademarks exceeds 97%, reflecting a robust regulatory environment [1] - By the end of 2025, the effective registered trademarks in China (excluding Hong Kong, Macau, and Taiwan) are expected to reach 49.877 million [1] Group 2 - In 2025, a total of 384,000 trademark review cases and 112,000 opposition cases are anticipated to be concluded, indicating a significant volume of trademark activity [1] - Chinese applicants submitted 6,718 applications for international trademark registration under the Madrid system, showcasing the global expansion of Chinese brands [1] - The total brand value of Chinese brands among the global top 5,000 is projected to reach $1.81 trillion, positioning China as the second globally in brand value [1]

Core Viewpoint - The article discusses the recent social media attention surrounding the English name "Go Believe" for the Chinese brand "狗不理" (Dog Ignore), explaining its registration and market strategy to appeal to international customers [2][6]. Group 1: Brand Name and Registration - The English name "Go Believe" was registered by the company many years ago to cater to market preferences and facilitate introductions to foreign guests [2][7]. - The trademark for "Go Believe" was applied for in 2007 and successfully registered in 2011 and 2012, covering categories such as convenience food and catering services [7][8]. Group 2: Company Background - 狗不理集团股份有限公司 (Dog Ignore Group Co., Ltd.) was established in October 1991, with a registered capital of 65 million RMB [8]. - The company is involved in various business activities, including investment in the catering industry, trademark licensing, and restaurant management [8].

Core Insights - The average examination period for invention patents in China has been reduced from 20 months at the end of the 13th Five-Year Plan to 15 months by the end of 2025, achieving the fastest level internationally under the same examination system [1] - The average examination period for trademark registration remains stable at 4 months, with examination, opposition, and review sampling pass rates exceeding 97% [1] - The effective number of domestic invention patents in China exceeds 5 million, with a high-value invention patent ownership rate of 16 per 10,000 people, surpassing the targets set in the 14th Five-Year Plan [1] Intellectual Property Protection - The number of national-level intellectual property protection centers and rapid rights protection centers has reached 129, with a total of 480,000 intellectual property protection cases accepted [1] - The overseas intellectual property dispute response guidance work platform has reached 116, providing guidance for over 4,200 disputes and helping companies recover nearly 41 billion yuan [1] - The social satisfaction rate for intellectual property protection has increased from 80.05 points in 2020 to 82.81 points in 2025 [1] Global Innovation Ranking - According to the World Intellectual Property Organization's Global Innovation Index Report 2025, China has improved its ranking to 10th place, entering the global top ten for the first time [1] - The number of global top 100 innovation clusters owned by China has reached 24, ranking first among all countries for three consecutive years, with the Shenzhen-Hong Kong-Guangzhou cluster ranking first globally for the first time [1]

Core Viewpoint - The company East Asia Machinery (301028) plans to change its name to Xiamen Dingrongyan Technology Co., Ltd., along with a corresponding change in its stock abbreviation to "Dingrongyan" to better align with its business development and enhance brand image [1][2] Group 1: Company Transformation - East Asia Machinery has been a leader in the compressor industry for over 30 years, focusing on automation and modern management to transition from a traditional manufacturing enterprise to an intelligent manufacturing enterprise [1] - The company has invested in research and development, expanding its product offerings to cover cutting-edge technology sectors such as new energy vehicles, photovoltaics, semiconductors, lithium batteries, and aerospace [1] Group 2: Brand and Market Positioning - The existing brand "Jaguar" does not align with the company's name, leading to a lack of coherence in brand image [2] - The name "East Asia Machinery" has significant regional and industry attributes, which can cause confusion with other companies containing "East Asia" in their names [2] - The new name "Dingrongyan" is a unique term that enhances brand recognition and allows for greater differentiation and expansion of the brand [2] - The company has successfully submitted the trademark for "Dingrongyan," and the name change aims to unify the company name and brand name, strengthening market recognition and creating a cohesive brand image [2]

Core Viewpoint - Xiaomi Technology Co., Ltd. has applied for the registration of multiple "XIAOMIMIMO" trademarks across various international classifications, indicating a strategic move to expand its brand presence in diverse sectors [1] Group 1: Trademark Registration - Xiaomi has registered multiple "XIAOMIMIMO" trademarks [1] - The international classifications for these trademarks include advertising sales, scientific instruments, and transportation tools [1] - The current status of all registered trademarks is confirmed as "registered" [1]

Company Culture - The company has a unique internal culture where employees adopt the prefix "鼠" (Shu) in their names, creating a sense of warmth and brand identity [2] - This naming practice is not mandatory; employees are informed about it upon joining and can choose to accept it without facing any consequences for opting out [2] Company Overview - Three Squirrels Co., Ltd. was established on February 16, 2012, with a registered capital of 401 million RMB [3] - The company operates in the food manufacturing industry and has a diverse business scope, including food production, retail of branded merchandise, and sales of self-owned brand and animated character products [3] Shareholder Information - The largest shareholder is Cao Xiangmo, holding 40.3% of the shares, followed by NICE GROWTH LIMITED with 2.15% [4] - Other notable shareholders include Anhui Meiyuan Investment Management Co., Ltd. and Anhui Songguo Investment Management Center (Limited Partnership) [4] Trademark Registration - The company has successfully registered multiple trademarks, including "松鼠老爹" (Squirrel Dad), covering categories such as convenience foods, daily chemical products, and jewelry [4]

Core Insights - Huawei has successfully registered the trademark "SOLARHI," which is classified under category 9 for scientific instruments [1] - The registered products/services include smart rings (data processing), security tokens (encryption devices), smart glasses (data processing), and smartphones [1] Company Developments - The trademark registration indicates Huawei's potential expansion into the smart eyewear market, aligning with current trends in wearable technology [1] - The inclusion of data processing capabilities in the smart glasses suggests a focus on integrating advanced technology into consumer electronics [1] Industry Trends - The move reflects a growing interest in smart wearable devices, particularly in the context of augmented reality and enhanced user interaction [1] - As companies increasingly invest in smart technology, Huawei's entry into this segment could intensify competition within the industry [1]