动画电影IP价值
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今年电影总票房已突破500亿元 贺岁档被寄予厚望
Zheng Quan Ri Bao· 2025-12-14 15:40
Group 1 - The total box office for 2025 has surpassed 50 billion yuan, marking a 22% increase compared to the same period last year, and this is the fifth time the annual box office has crossed this threshold since 2017, 2018, 2019, and 2023 [1] - The New Year’s Eve box office has reached 3.761 billion yuan, with nearly 1.2 billion moviegoers and 137 million screenings, while the average ticket price has decreased to 41.9 yuan [1] - The market is characterized by a "one strong, many strong" pattern, with the Spring Festival film "Nezha: Birth of the Demon Child" achieving over 15.4 billion yuan in box office, setting a global record for animated films [1] Group 2 - The performance of animated films has been a significant highlight in the 2025 film market, with total animated film box office exceeding 24.5 billion yuan, close to half of the total annual box office [2] - Several animated films, including "Nezha: Birth of the Demon Child" and "Zootopia 2," have successfully engaged audiences, showcasing the commercial value of animated films [2] - Companies like Light Media and Maoyan Entertainment are accelerating their investments in the animation market, with Light Media expanding its animation team and Maoyan launching an animation brand [3] Group 3 - The significance of animated films extends beyond box office revenue, as they serve as a source of IP that drives growth in the derivative market and showcases long-term IP value potential [3] - The upcoming release of the sci-fi action film "Avatar 3" on December 19 is expected to boost the box office performance of the New Year’s Eve season [2] - The year-end peak for the New Year’s Eve box office and the upcoming New Year’s Eve season are anticipated to deliver impressive results for the overall film market [3]