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《和平精英》x《哪吒2》:一场打破影游次元壁的“顶流”会师
8月6日,海南三亚的夜空中一串串绚丽的花火接连绽放,无人机阵列也在花火旁组成了《和平精英》和《哪吒之魔童闹海》(以下简称《哪吒2》)的经 典角色和元素,话题#和平精英哪吒花火大会燃炸三亚#登上快手三亚本地榜第一;截至8月13日发稿前,#和平精英哪吒联动#的话题单抖音平台播放量就 已达3.9亿。 作为2025 和平精英 PSI 总决赛暨空投节年度潮流大秀中的一个环节,《和平精英》与《哪吒2》联动主题花火秀是对8月《和平精英》与《哪吒2》的深度 联动正式上线的一次重量级宣发,这次活动的出圈的背后,是长青游戏《和平精英》持续洞察市场流行趋势,牵手新兴IP造势破圈的强大执行力和品牌影 响力的又一次体现。 乘法赋能:《和平精英》带来了可供玩家自由发挥的"哪吒"玩法空间 8月6日,腾讯旗下国民级战术竞技手游《和平精英》与《哪吒2》的深度联动正式上线。《和平精英》作为《哪吒2》首个上线的深度联动游戏,本次不仅 在游戏内推出"玉虚宫"地图玩法,上线哪吒、敖丙、申公豹、敖润4款角色皮肤,并将深受观众喜爱的"飞天猪"做成了飞行器。 除了这些游戏内的道具皮肤、专属动作、端内活动、和在地图复刻了影视内容之外,8月9日在海南三亚举行的 ...
《和平精英》x《哪吒2》:一场打破影游次元壁的“顶流”会师
21世纪经济报道· 2025-08-13 13:11
Core Viewpoint - The collaboration between "Peace Elite" and "Nezha 2" represents a significant marketing strategy that leverages popular IPs to enhance brand visibility and consumer engagement, showcasing the power of cross-industry partnerships in the digital entertainment landscape [3][5][21] Group 1: Event Highlights - On August 6, a fireworks show featuring drones and elements from "Peace Elite" and "Nezha 2" took place in Sanya, generating significant social media buzz with the hashtag PeaceEliteNezhaFireworks reaching the top of local charts [1] - The event was part of the 2025 "Peace Elite" PSI Finals and Airdrop Festival, marking the official launch of the collaboration between "Peace Elite" and "Nezha 2" [3] Group 2: Market Impact - "Nezha 2" achieved a remarkable box office of 15.4 billion yuan, becoming a standout success in the entertainment industry, and its collaboration with "Peace Elite" has revitalized interest in its commercial value [5][7] - The partnership is seen as a model for how gaming can extend the life and revenue potential of cultural products through innovative IP collaborations [7][10] Group 3: Strategic Advantages - "Peace Elite" has a massive daily active user base and a proven track record of successful collaborations with various IPs, making it an ideal platform for "Nezha 2" [7][12] - The game’s design allows for high interactivity and creativity, enabling players to engage with the IP in unique ways, such as through the introduction of new gameplay elements and character skins [12][14] Group 4: Consumer Engagement - The collaboration has successfully attracted attention across multiple platforms, with over 3.9 billion views on Douyin for related topics, indicating strong consumer interest and engagement [1][19] - The event in Sanya not only drew local crowds but also enhanced the immersive experience for players, bridging the gap between digital and physical entertainment [17][19] Group 5: Future Outlook - The ongoing trend of IP collaborations in gaming is expected to continue driving growth in the digital entertainment sector, with "Peace Elite" positioned to capitalize on this trend through innovative partnerships [21] - The integration of AI and platform evolution in "Peace Elite" suggests a forward-looking approach to maintaining relevance and engagement in a rapidly changing market [21]
中金 | 内容到IP:全链协同,变革新生
中金点睛· 2025-08-05 23:37
Core Viewpoint - The rapid development of the IP industry reflects structural changes in demand and the maturity of the supply chain, with a focus on emotional expression and iterative consumption among young consumers [3][12][39] Group 1: Industry Trends - The domestic derivative market is projected to exceed 100 billion yuan by 2024, driven by the increasing demand for emotional projection and instant gratification among consumers [3][12] - The number of pan-2D users in China is expected to grow from 210 million in 2018 to 500 million by 2024, providing a solid consumer base for IP derivatives [16] - The supply chain for the IP industry is maturing, with manufacturing advantages increasingly penetrating the IP sector, particularly in Guangdong province, which produces 85% of China's trendy toy products [18][23] Group 2: Evolution of IP Companies - IP companies are evolving from single head content creators to IP matrix platforms and deep operators, enhancing their ability to create and commercialize IP [4][10] - The focus on head content is crucial in a complex information environment, as demonstrated by the success of "Nezha" films, which have generated over 15 billion yuan in box office revenue [7][26] - Companies are increasingly adopting self-operated or equity cooperation models to expand into downstream IP derivative segments, improving their cash reserves and reducing debt levels [9][27] Group 3: Consumer Demand and Behavior - Young consumers prioritize multi-dimensional needs, with preferences for cartoon, film, and video game IP products, reflecting a shift from single-function to multi-value consumption [12][14] - The "Guzi economy" has emerged, highlighting the demand for emotional connection and satisfaction among consumers [3][12] Group 4: Financial Performance and Investment - The financial health of IP companies has improved, with cash reserves increasing and debt levels remaining low, enabling further strategic investments [26][27] - The volatility in revenue and profit growth among media IP companies underscores the need for diversified income streams to mitigate risks associated with content lifecycle uncertainties [25][39] Group 5: Future Outlook - The future of IP companies lies in industrialized content production, diversified revenue structures, and the establishment of a robust IP matrix to enhance value [39][42][45] - The integration of technology and innovative operational strategies will be key to maximizing the value of IP and ensuring sustainable growth [42][43]
开互鉴之窗 架合作之桥(共建文明百花园·中欧建交50周年)
Core Insights - The article highlights the growing cultural exchange between China and Europe through film festivals and collaborations, showcasing how cinema serves as a bridge for mutual understanding and appreciation of each other's cultures [1][11]. Group 1: Film Festivals and Cultural Exchange - The 16th Paris Chinese Film Festival and other events across Europe, such as the Berlin Chinese Film Festival and the Italian China Film Week, provide opportunities for European audiences to engage with contemporary Chinese cinema [1][2]. - Various European cities have hosted Chinese film events, integrating Eastern narratives into local cultural contexts, thus enhancing mutual cultural understanding [2][4]. Group 2: Distribution Channels - Chinese films have transitioned from niche screenings in art cinemas to mainstream commercial releases across Europe, with significant successes at major film festivals like Cannes [5][6]. - Notable Chinese animated films, such as "Deep Sea" and "Ne Zha," have achieved record viewership in France and have been widely distributed across multiple European countries [5][6]. Group 3: Co-production Mechanisms - China has established official agreements with multiple EU countries to facilitate co-productions, enhancing the collaborative filmmaking landscape [8][9]. - Successful co-productions, such as "Wolf Totem" and "The King of Comedy," have benefited from financial incentives and support from both Chinese and European governments [9][10]. Group 4: Future Prospects - The article emphasizes the potential for further collaboration and cultural exchange, as new generations of filmmakers and audiences engage in a two-way dialogue through cinema [11]. - The evolving landscape of film production and distribution reflects a broader trend of cultural integration and shared storytelling between China and Europe [10][11].
文艺新创造 彰显“酷中国”(坚持“两创”·关注新时代文艺)
Ren Min Ri Bao· 2025-07-14 22:03
Core Viewpoint - The article emphasizes the rising global influence of Chinese culture, highlighting the concept of "Cool China" as a blend of traditional and modern cultural elements that attract international audiences [1][4]. Group 1: Cultural Products and Global Reach - The animated film "Ne Zha" will be released with English dubbing and in various formats in the US, Canada, Australia, and New Zealand starting in August, showcasing China's cultural appeal [1]. - Chinese online literature has approximately 200 million active overseas users, becoming a global cultural phenomenon, while micro-short dramas have been deployed in over 100 applications across more than 160 countries [2]. - The overseas sales revenue of Chinese self-developed games has surpassed $18.5 billion, with several titles achieving high sales rankings on international platforms [2]. Group 2: Quality and Popularity of Cultural Works - Notable Chinese online literature such as "Qing Yu Nian" and "Douluo Dalu" has been collected by the British Library, indicating high quality and international recognition [2]. - Popular dramas like "Nirvana in Fire" and "The Story of Yanxi Palace" have sparked significant viewership overseas, while games like "Genshin Impact" and "Honor of Kings" have amassed tens of millions of players globally [2]. Group 3: Cultural Innovation and Modernization - The article discusses the acceleration of Chinese science fiction films and animations, with titles like "The Wandering Earth" and "Ne Zha" leading the way in showcasing China's creative capabilities [3]. - The integration of traditional Chinese culture with modern technology and storytelling is highlighted as a unique narrative that resonates with global audiences [3]. - New cultural practices such as short videos and live streaming are enhancing China's cultural "coolness" and fostering a deeper understanding and appreciation of Chinese culture worldwide [4]. Group 4: Cultural Ecosystem and Global Perception - The concept of a diverse and symbiotic cultural ecosystem is emphasized, with new forms of content allowing for broader participation and innovation in the arts [4]. - The article notes that the vibrant cultural landscape in China is awakening a desire among international audiences to rediscover and understand China, effectively breaking down preconceived notions [4].
迈向“世界文化旅游名城”,成都寻找下一个“哪吒”
Mei Ri Jing Ji Xin Wen· 2025-07-12 05:40
Core Viewpoint - Chengdu is focusing on leveraging the cultural tourism industry, particularly through the integration of cultural, commercial, and tourism sectors, to enhance its global competitiveness and transform its resource advantages into high-quality development [1][2]. Group 1: Cultural Tourism Integration - Chengdu aims to deepen the integration of cultural, commercial, and tourism sectors, which is expected to create a multiplier effect that drives overall urban development [4]. - The city has a rich array of cultural tourism IPs, including the Giant Panda and historical sites, but there is a need to enhance the number and impact of signature projects [3][4]. - Chengdu's cultural tourism resources are currently somewhat scattered, and efforts are being made to "polish" these resources through effective integration strategies [4]. Group 2: Brand Development - The city is working on building a brand around "Park City, Happy Chengdu," and aims to enhance the visibility of landmark brands and cultural tourism IPs [5]. - Chengdu is leveraging events such as concerts and exhibitions to create new tourism opportunities, with 55 large concerts held this year, attracting significant cross-city attendance [4][5]. Group 3: Market Participation and Enterprise Development - The integration of cultural tourism is seen as a collaborative effort, with private enterprises being invited to participate actively in the process [6][7]. - Chengdu has a substantial number of cultural and tourism enterprises, with 1,149 cultural enterprises and 906 tourism enterprises, indicating a robust market presence [7]. - The city plans to establish a tiered cultivation system for enterprises to support the growth of cultural tourism, focusing on cultural heritage, quality tourism, and digital creativity [7][8]. Group 4: Future Goals - By 2027, Chengdu aims to optimize the integration of cultural tourism, with targets for retail sales reaching 1.2 trillion yuan and significant increases in the value of cultural and tourism industries [8]. - The city is exploring new business models that combine music, esports, and tourism, which could enhance the overall visitor experience [9].
余承东首度回应“开车睡觉”事件:没睡觉看了下手机,已交罚款和扣分;抖音辟谣花费9位数与周杰伦签约;Manus回应裁员传闻丨邦早报
创业邦· 2025-07-09 00:04
Box Office Performance - The total box office for movies in 2025 has surpassed 30 billion yuan, achieving this milestone 28 days earlier than the previous year [3] - A total of 659 million tickets have been sold, with an average ticket price of 45.4 yuan [6] Film Rankings - The top film, "Nezha: The Devil Child Is Coming," has grossed approximately 1.54 billion yuan, accounting for 51.4% of the total box office [6] - Other notable films include "Tang Sen 1900" with 361.24 million yuan (12.0%) and "Feng Shen Part 2: Battle of the West" with 123.89 million yuan (4.1%) [6] Corporate Developments - GAC Fiat Chrysler has declared bankruptcy due to an inability to repay debts and insufficient assets [7] - Huawei's executive Yu Chengdong addressed rumors regarding a driving incident, clarifying that he was not asleep while driving [7] Mergers and Acquisitions - Zhiyuan Robotics announced the acquisition of 63.62% of shares in Aowei New Materials, with the transaction expected to be a significant case in the A-share market [7] - Meta has invested $3.5 billion in EssilorLuxottica to enhance its AI glasses strategy [18] Market Trends - The Chinese smartphone market saw Xiaomi leading with 11.42 million units activated in Q2 2025, followed closely by Vivo and Oppo [24] - The retail market for passenger vehicles in June 2025 reached 2.084 million units, marking an 18.1% year-on-year increase [25] Technology and Innovation - Bilibili has launched a support policy for video podcasts, offering 1 billion in traffic during the summer [12] - The introduction of AI features in DingTalk's spreadsheet tool allows for advanced data processing and document integration [23]
年度电影票房破300亿元 多部大体量电影接力暑期档
Zheng Quan Ri Bao· 2025-07-08 06:47
Core Insights - The 2025 annual box office in China has surpassed 30 billion yuan, setting a record for the fastest achievement of this milestone in the past five years, outpacing the 28 days it took in 2024 [1] Box Office Rankings - The top films by annual box office include "Nezha: The Devil's Child" with 1,544.61 million yuan (51.4% market share), "Detective Chinatown 1900" with 361.24 million yuan (12.0%), and "Fengshen Part II: War" [4][5] - Among the top ten films of the year, nine are domestic productions, with "Nezha: The Devil's Child" leading significantly [6] Market Analysis - The overall box office performance is driven by the strong lead of "Nezha: The Devil's Child," indicating substantial growth potential in the Chinese film market [7] - Despite the strong start, no film has surpassed 500 million yuan in box office revenue since the Spring Festival, highlighting a lack of blockbuster films post-holiday [7] - Upcoming films for July and August include titles like "Superman," "The Lychee of Chang'an," and several animated features, with expectations for them to perform well and boost the market [7]
传媒行业周报系列2025年第26周:多国关税谈判期限将至,25H1电影票房为近六年最高-20250706
HUAXI Securities· 2025-07-06 12:58
Investment Rating - The industry rating is "Recommended" indicating a positive outlook for the sector [4]. Core Insights & Investment Recommendations - The report highlights the upcoming deadline for tariff negotiations, which may increase external trade uncertainties. However, there remains a cautious optimism regarding the substantive implementation of existing trade agreements [2][23]. - The film box office for the first half of 2025 reached 29.231 billion yuan, marking a 22.91% year-on-year increase and the best performance in six years. The top five films were all domestic productions, showcasing the resilience of domestic entertainment consumption and the strengthening of the content ecosystem [2][24]. - The report suggests focusing on investment opportunities in the following areas: 1) Hong Kong internet leaders, 2) the gaming industry, and 3) the film and cultural tourism sector, driven by consumption policies that promote recovery [3][24]. Summary by Sections Market Overview - In the week of June 30 to July 4, 2025, the Shanghai Composite Index rose by 1.4%, while the SW Media Index increased by 2.7%, ranking 6th among 31 industries [10][16]. Sub-industry Data Film Industry - The top three films for the week were "Jurassic World: Rebirth" with a box office of 18.175 million yuan, "Detective Conan: The Lone Eye's Residue" with 8.402 million yuan, and "F1: Speeding" with 7.569 million yuan [25][26]. Gaming Industry - The top three iOS games were "Honor of Kings," "Peacekeeper Elite," and "Delta Force," while the top three Android games were "Heartbeat Town," "Honkai: Star Rail," and "Staff Sword Legend" [25][26]. TV Series - The top three TV series based on broadcast index were "In the Name of the Law," "Splendid Blossoms," and "Book Roll Dream" [28][29]. Variety Shows & Animation - The top variety show was "Ha Ha Ha Ha Season 5," followed by "Run, Brother Season 9" and "New Rap 2025" [30]. The leading animation was "Cang Yuan Tu: The Beauty Award" [31].
2025端午节预售票房破1000万
news flash· 2025-05-29 06:24
Group 1 - The core viewpoint indicates that the pre-sale box office for the Dragon Boat Festival in 2025 has exceeded 10 million, with "Mission: Impossible 8: Dead Reckoning," "Doraemon: Nobita's Painting Adventure," and "The Time Traveler" leading the pre-sale rankings [1] Group 2 - "Private Detective" achieved a first-day box office of 946,300, reflecting a 9.4% increase [3] - "Little Earth Fire" has accumulated a total box office of 80.159 million after 9 days, with a 5.5% increase [4] - "Nezha: The Devil Child Is Coming" has a total box office of 15.415 billion as of January 2025 [4] - "Submarine Adventure: Adventure Island" recorded a first-day box office of 78,000 [4] - "Dumpling Queen" has a total box office of 395 million after 32 days, with a 0.5% increase [4] - "Red Wedding Dress" has a box office of 398,000 after 2 days, with a 0.3% increase [4] - "Love Letter" has a total box office of 86.085 million after 12 days of re-release [4]