Core Viewpoint - The article discusses the evolution and challenges of animation IPs, emphasizing the importance of understanding the essence of animation IPs for long-term success and emotional connection with audiences [7][8][16]. Group 1: Animation IP Characteristics - A truly vibrant animation IP possesses three key traits: the ability to transcend cultural barriers, explore timeless themes of humanity and growth, and maintain continuous innovation potential [8]. - Animation's unique creative attributes allow for stronger controllability, continuity, and symbolic potential compared to live-action films, facilitating its transition from "cultural products" to "cultural assets" [9]. Group 2: Challenges in Animation IP Development - Many animation IPs face challenges due to entrenched product thinking, leading to repetitive creative patterns after initial market success [10]. - Self-imposed limitations in audience targeting, such as focusing solely on "child-friendly" or "adult-oriented" content, restrict the growth and potential of IPs [10]. - Short-sighted behaviors, such as blind licensing and low-quality derivatives, undermine the emotional value and trust associated with IPs, particularly in the context of rapid monetization strategies [10]. Group 3: Strategies for Sustainable IP Development - The concept of "all-age" IPs is proposed as a solution to maintain and expand the life force of animation IPs, allowing them to resonate with both original and new generations of viewers [11][12]. - Key strategies for achieving all-age appeal include layered storytelling, open story structures, and systematic operations to create lasting emotional connections across generations [12][14]. - Vertical deepening is another viable model for long-term development, focusing on serving specific age groups or interest circles with profound and evolving content [15]. Group 4: The Shift in Animation Industry Mindset - Successful animation IPs have transitioned from a short-term focus on product thinking to nurturing long-term value through a "living entity" mindset, which respects the natural growth and creative evolution of IPs [16]. - This mindset emphasizes long-termism over immediate gains, emotional connections over mere traffic monetization, and value accumulation over fleeting popularity [16].