2026年 中国电影市场研究报告 拓普数据出品 TISP ist T榜P 篮 | 2026年1月中国电影市场研究报告 核心摘要 2026年1月内地电影总票房19.64亿，同比2025年下降69.16%；观影人次 0.51亿，同比下降62.64%；放映场次1235.78万，同比上升0.14%。一方面, 寒假档热门影片缺阵，大盘长期低迷。另一方面，去年春节档较早，带动去年 1月大盘票房涨幅明显。 影片表现方面，1月国产片票房9.44亿，同比下降84.2%。分账片票房表现强 劲，1月票房8.88亿，同比上升929.3%，贡献月度大盘的45.3%，其中《阿凡 达3》《疯狂动物城2》为主要票房输出对象。类型表现方面，以《疯狂动物城 2》为主的动画片贡献本月票房的24%，以《阿凡达3》为主的科幻片贡献本月 票房21%，以《匿杀》为主的悬疑片贡献本月票房的18%。 影院建设方面，2026年1月新建影院68家，较去年同期减少325家；新建银幕 332块，较去年同期减少2129块。 院线影投方面,头部院线中,金逸珠江本月票房较上月上升1位;运营效率方 面，万达院线运营效率遥遥领先，运营效率为1.80，其次是金逸珠江、上海联 和 ...

商报讯(记者徐菁菁)在杭州，市民可以实现最低10元观看一场电影了！昨天上午，市民吴女士在猫眼 APP上买了三张晟嘉国际影城的《熊猫计划之部落奇遇记》电影票，"现在看电影太实惠了！我用了优 惠券后平均每张不到10元，总价才28元。"吴女士介绍，她领取的"60元三人观影消费券"和"满29元立减 20元"。 从去年第八届浙江国际电影周启动以来，浙江省发放3680万元电影消费券，每天10点即可在购票平台猫 眼APP、美团APP、潮新闻APP、Z视介APP进行领取，将持续至今年6月。此外，2026年春节期间杭州 市各区相继发布电影消费优惠券，其中西湖区每日10时发放"满29元立减20元"电影消费券，使用范围覆 盖西湖区内19家影院，一系列惠民举措都将进一步拉动电影消费。 政府大力支持，消费者也对电影颇感兴趣。记者发现，截至2月26日15时灯塔专业版上显示，2026年度 电影票房达91.4亿元，暂列全球单一市场票房第一。春节档表现尤为亮眼，在平均票价同比降低6%的 情况下实现57.52亿元的档期票房成绩，观影人次达1.2亿，观影总场次达435万场，刷新中国影史春节档 总场次纪录。中国电影（600977）观众满意度调查显示 ...

北京商报讯（记者 赵天舒）2月23日，据大麦娱乐旗下灯塔专业版数据，截至2月23日15时22分，2026春节档（2月15日-2月23日）档期总票房突破55亿元。 其中《飞驰人生3》《惊蛰无声》《镖人：风起大漠》票房分列前三，分别达27.96亿元、8.34亿元、7.59亿元。 | ◎ 淘票票评分9.5 | 总人次 | | --- | --- | | 上映7天 | 22 F | | 熊出没・年年有熊 | | | ◎ 淘票票评分9.5 | 总人次 | | 上映7天 | 可 | | 熊猫计划之部落奇 ... | | | ⊙ 淘票票评分9.2 | 总人沙 | | 上映7天 | 平 | | 星河入梦 | 79: | | 5分分出版版版 | 总人沙 | | 上映7天 | 平七 | | 夜王 | 640 | | ◎ 淘票票评分9.6 | 总人沙 | | 上映4天 | 中 | | 疯狂动物城2 | 274 | | © 淘票票评分9.7 | 总人 | | 2025-11-26上映 | 可 | 121 重泥.狼群 | THAN. WE | 16 | | --- | --- | | ◎ 淘票票评分9.2 | 总人 | | 2026- ...

封面新闻记者 周琴 2月21日，据猫眼专业版数据，2026年春节档档期总票房（含预售）破45亿，其中，《飞驰人生3》《惊 蛰无声》《镖人：风起大漠》分列前三位。 2026春节档票房破45亿 图据猫眼专业版 | 熊猫计划之部落 | 15838.19 | 3.5% | 6.1% | 14.5% | | --- | --- | --- | --- | --- | | 奇遇记 | | | | | | 2026-02-17上映 | | | | | | 星河入梦 | 7330.06 | 1.6% | 3.4% | 11.7% | | 2026-02-17上映 | | | | | | 夜壬 | 3729.28 | 0.8% | 1.3% | 12.8% | | 2026-02-20上映 | | | | | | 疯狂动物城2 | 2345.25 | 0.5% | 2.6% | 4.3% | | 2025-11-26上映 | | | | | | 車返·狼群 | 1018.92 | 0.2% | 0.6% | 8.9% | | 2026-02-19車映 | | | | | | 匿杀 | 770.07 | 0.1% | 1.2% ...

Core Insights - Domestic demand recovery is ongoing, with technological advancements and emotional consumption as structural highlights [1] - 45% of multinational companies reported improved performance in Q4 2025, while 33% expect further improvement [1][5] - The real estate sector continues to drag down growth, but there are notable structural strengths, particularly in technology and service consumption [1][5] Domestic Demand - Overall domestic demand remains weak, but there are structural highlights such as optimistic prospects for renovation in coatings and elevators [2][12] - Service and emotional consumption are experiencing high demand, with companies like Estée Lauder and Procter & Gamble reporting double-digit growth in specific product lines [2][12] - Companies are adapting to trade friction by increasing localization, with ABB reporting over 85% localization in China [2][12] Trade Friction - Localization strategies are being adopted by companies to mitigate the impact of trade tensions, with some firms shifting to local development and sales models [2][12] - Companies like SKF are facing supply chain pressures due to trade policy uncertainties, but are implementing measures to manage these risks [34] Technology - There is a slight decline in external demand for technology products, with a trend towards domestic substitution becoming evident [3][13] - Traditional companies are benefiting from increased demand driven by technological advancements, particularly in the semiconductor sector [3][13] - U.S. export restrictions and domestic competition are impacting overseas companies' revenues in China [3][13] Industry Summaries Materials and Industrial - Demand for materials and industrial products is generally weak, but there are structural demands in electronic gases due to the semiconductor industry [14][26] - The coatings sector is showing resilience due to renovation demand, while traditional electrical and elevator businesses are facing declines [14][27] Consumer Sector - The consumer sector shows significant differentiation, with companies like Uniqlo experiencing revenue declines due to increased competition [20][21] - High-end products in the beauty sector are performing well, while food and beverage sectors are facing slight declines [21][22] Financial Services - MetLife's operations in China are showing strong recovery, with a focus on optimizing distribution channels and enhancing service offerings [19][41] - The company is transitioning away from telemarketing and focusing on high-end customer segments [41] Technology Hardware - Semiconductor companies maintain a high revenue share in China, but face challenges from export controls and supply chain adjustments [23][30] - Companies like Intel and AMD are experiencing delays and increased competition from local manufacturers [30][31] Machinery - Caterpillar anticipates positive growth in the Chinese market, particularly in larger excavators, while SKF is facing challenges in the automotive sector [32][33] - Companies are adjusting their strategies to focus on local development and sales, with a shift in production towards Southeast Asia [39]

Core Insights - The total box office for the year 2026 (including pre-sales) has surpassed 5 billion yuan as of February 19, 2026, at 11:15 AM [1] - The top three films in the annual box office ranking are "Fast and Furious 3," "Zootopia 2," and "Kill the Messenger" [1] Box Office Performance - Total tickets sold reached 115 million, with a total of 20.826 million screenings [4] - The average ticket price is 43.2 yuan [4] Film Rankings - "Fast and Furious 3" has generated a box office of 1.244 billion yuan, accounting for 24.8% of the total box office with a 4.4% share of screenings and an attendance rate of 16.8% [4] - "Zootopia 2" has earned 547.87 million yuan, representing 10.9% of the total box office with a 15.1% share of screenings and an attendance rate of 3.5% [5] - "Kill the Messenger" has achieved a box office of 435.83 million yuan, making up 8.7% of the total box office with a 12.9% share of screenings and an attendance rate of 3.6% [5]

据平台数据，截至2月19日11时14分，2026年年度总票房（含预售）突破50亿元！《飞驰 人生3》《疯狂动物城2》《匿杀》暂列年度票房榜前三位。 | 2025-12-19上映 | | | | | | --- | --- | --- | --- | --- | | 惊蛰无声 | 42147.39 | 8.4% | 2.5% | 13.8% | | 2026-02-17上映 | | | | | | 熊出没 · 年年有熊 | 31811.64 | 6.3% | 1.6% | 16.3% | | 2026-02-17上映 | | | | | | 镖人: 风起大漠 | 27896.72 | 5.5% | 1.9% | 12.4% | | 2026-02-17上映 | | | | | | 寻秦记 2025-12-31上映 | 25076.39 | 5.0% | 7.2% | 3.7% | | 重返寂静岭 | 14145.63 | 2.8% | 6.3% | 2.1% | | 2026-01-23上映 | | | | | | 爆水管 | 13190.66 | 2.6% | 6.1% | 2.5% | | 2026-01- ...

Core Insights - The total box office for the 2026 Spring Festival period (including pre-sales) exceeded 2.8 billion yuan, with "Fast and Furious 3," "Silent Awakening," and "Boonie Bears: Year of the Bear" leading the rankings [1][8]. Box Office Performance - "Fast and Furious 3" generated a box office of 1.408 billion yuan, accounting for 50.2% of the total box office and having a screening ratio of 30.6% with an attendance rate of 17.9% [3]. - "Silent Awakening" achieved a box office of 465.5 million yuan, representing 16.6% of the total, with a screening ratio of 17.7% and an attendance rate of 14.4% [3]. - "Boonie Bears: Year of the Bear" earned 364.4 million yuan, making up 13.0% of the total box office, with a screening ratio of 11.4% and an attendance rate of 17.6% [3]. - "The Courier: Wind Rises in the Desert" had a box office of 319.8 million yuan, accounting for 11.4% of the total [3]. Historical Comparison - The 2026 Spring Festival box office reached 2.8 billion yuan, while the 2025 and 2024 Spring Festival box offices were 5.08 billion yuan and 8.016 billion yuan, respectively [8]. - The average ticket price for the 2026 Spring Festival was 49.2 yuan, with a total of 3.244 million attendees [8]. Audience Demographics - The gender distribution of ticket buyers in 2026 was 54.5% male and 45.5% female, showing a slight increase in male attendance compared to previous years [11].

财经频道更多独家策划、专家专栏，免费查阅>> 责任编辑：安东 据猫眼专业版数据，截至2月19日11时14分，2026年年度电影总票房（含预售）突破50亿，《飞驰人生 3》《疯狂动物城2》《匿杀》暂列年度票房榜前三位。 ...

Core Viewpoint - Post-pandemic, consumerism in China is overtaking nationalism, with consumers focusing more on quality and value rather than national origin, despite ongoing diplomatic tensions with Japan and the U.S. [2] Group 1: Consumer Behavior Changes - The rise of consumerism over nationalism is evident as consumers prioritize quality, cost-effectiveness, and emotional value in their purchasing decisions [2][8] - The younger generation and urban middle class are increasingly making purchasing decisions based on rationality rather than nationalism, indicating a shift in consumer identity [8][21] - The demand for affordable luxury products has surged, with brands like Xiaomi thriving by offering high-quality products at reasonable prices [20][21] Group 2: Impact of Diplomatic Tensions - Recent diplomatic disputes between China and Japan have not led to widespread boycotts of Japanese products, as seen in the sales growth of Toyota and Sushi restaurants [9][12] - Despite official warnings against travel to Japan, many consumers continue to visit, showing a disconnect between government sentiment and consumer behavior [9][12] - The success of Japanese brands in China, such as Toyota and Sushi restaurants, highlights the diminishing impact of nationalism on consumer choices [9][12] Group 3: Cultural Influence - American cultural products remain popular among Chinese consumers, with Disney's "Zootopia 2" achieving record box office success in China, indicating that cultural ties can transcend political tensions [14] - The appeal of brands like Ralph Lauren is growing among urban consumers, who value quality and brand image over nationalistic sentiments [16] Group 4: Emotional Consumption Trends - Emotional consumption is becoming a significant trend, as consumers seek products that provide emotional comfort and align with their lifestyles, regardless of the brand's origin [21] - The shift towards emotional consumption reflects a broader societal change, where consumers are less influenced by nationalist sentiments and more by personal values and experiences [21]