Core Viewpoint - The article discusses the decline of "private room culture" in Beijing's high-end dining sector, highlighting a shift from business dining to family-oriented consumption, which is reshaping restaurant strategies and revenue models [3][4][9]. Group 1: Decline of Private Room Consumption - Private room consumption, once a significant profit source for high-end restaurants, has been declining since 2021, with a noticeable drop in both total consumption and per capita spending [3][4][5]. - Restaurants like Huajia Yiyuan and Xiaotiao Litang have reported a 15% to 30% decrease in per capita spending in private rooms due to reduced business clientele [4][5]. - The reliance on business dining has led to a significant drop in private room bookings, with some restaurants seeing a decrease in business-related guests from 50% to 20% [5][6]. Group 2: Shift to Family Consumption - Family dining is becoming the main driver of restaurant revenue, with increased foot traffic and table turnover rates, compensating for the decline in business dining [4][10]. - Restaurants are adapting by redesigning their spaces and menus to cater to family-oriented consumers, offering more affordable and casual dining options [11][14]. - The average spending per family dining experience is around 1000 yuan, focusing on lower-priced dishes rather than high-end items [11][12]. Group 3: Financial Performance and Industry Challenges - In 2024, Beijing's large-scale dining enterprises reported a total revenue of approximately 101.5 billion yuan, but profits plummeted by 81.3% to only 57 million yuan, indicating a profit margin of just 0.57% [13]. - The first quarter of 2025 continued this trend, with total revenue of 25.91 billion yuan and a loss of 5.219 million yuan [13]. - The high rental costs and reduced business dining have forced restaurants to explore cost-cutting measures, including reducing staff and renegotiating leases, but many landlords remain resistant to lowering rents [16][17].