Core Viewpoint - The Shandong Linyi Market Supervision Administration is focusing on new business models and risks in online cosmetics sales, implementing innovative regulatory methods to ensure public safety in cosmetic use [1][2] Group 1: Regulatory Measures - The administration has established a risk consultation and early warning mechanism, holding 7 quarterly and special meetings to assess risk situations and addressing 5 key illegal clues [1] - A total of 46 compliance guidance opinions have been formed, and 7 warning bulletins have been issued, reporting 103 risk signals to promote early detection and handling of risks [1] Group 2: Monitoring and Inspections - A special online monitoring initiative has been launched, covering over 20,000 online entities in the city, collecting 868,200 pieces of information, and identifying 1,012 online cosmetics operators [1] - During major sales events like "Double Eleven," offline inspections were conducted on stores with high sales and many negative reviews, resulting in the discovery and handling of 6 risk clues [1] Group 3: Product Testing and Response - In the past two years, 90 batches of online products were included in city-level sampling, with 8 emergency samples taken, leading to the identification and handling of 6 non-compliant products [1] - The administration has initiated joint investigations based on 10 adverse reaction reports from online sales, sending out 7 notification letters to achieve early risk control [1] Group 4: Training and Capacity Building - A notification was issued to enhance the application of the national monitoring platform, establishing an integrated response mechanism at the city and county levels [2] - Targeted training sessions have been conducted, with over 170 law enforcement personnel trained on handling online illegal clues using case studies [2] - A tracking mechanism for key clues has been established, with dedicated personnel guiding grassroots efforts to improve risk identification and handling capabilities [2] Group 5: Future Directions - The Linyi Market Supervision Administration plans to continue enhancing online business regulation, consolidating long-term mechanisms, and promoting integrated online and offline supervision to improve regulatory scientificity, precision, and effectiveness [2]