Core Viewpoint - The rise of misleading medical information propagated by "internet celebrity doctors" is undermining public trust in professional healthcare systems and causing potential harm to patients [1][2]. Group 1: Issues with Current Medical Information Dissemination - The commercialization of medical knowledge is leading to the proliferation of pseudoscientific content that misleads patients and may delay appropriate treatment [1]. - The credibility of the medical profession is being eroded as profit-driven marketing strategies overshadow scientific integrity [1]. - The health information ecosystem is disrupted, with high-quality educational content being overshadowed by false information [1]. Group 2: Regulatory and Institutional Responses - Regulatory bodies like the Central Cyberspace Affairs Commission and the National Health Commission have established strict guidelines against unqualified accounts producing medical content and disguised advertising [1][2]. - There is a call for stricter verification of medical professionals' qualifications by platforms, alongside enhanced efforts to eliminate false content and improve the reach of quality scientific information [2]. - Medical institutions are urged to incorporate online behavior into ethical assessments and prohibit doctors from engaging in false marketing practices [2]. Group 3: Public Awareness and Education - The public's strong demand for health information is met with a lack of discernment, particularly among older demographics who are more susceptible to misleading claims [1]. - It is recommended that individuals prioritize consulting qualified medical professionals over believing in quick-fix remedies advertised online [2]. - A collaborative effort is necessary to create a robust protective network for health information, ensuring that medical education remains rooted in science and public welfare [2].