平台是科普信息的第一道闸口，应前移审核关口，严格核实医师资质。要加大对虚假内容的清理力度， 改进推荐算法，扩大优质科普触达率，让科学内容获得更多流量。 "相信我！99%的人都不知道这种疗法""三甲医院都不会告诉你的真相"……在网络平台上，这样的标题 并不鲜见。一些被MCN机构批量"孵化"的"网红医生"打着科普旗号大肆兜售产品。医疗科普本应惠及 大众，却在商业流量裹挟下走样变形。 这类伪科普正在造成多重危害：误导患者轻信不实信息，可能延误最佳诊疗时机；侵蚀医疗公信力，以 牟利为目的的营销内容削弱公众对专业医疗体系的信任；扰乱健康传播生态，优质科普内容被虚假信息 挤压。 乱象背后，既有利益驱动，也有监管缺位。部分机构把医生身份包装成"吸睛标签"，科普内容迎合算法 偏好，标题耸动、剧情虚构，科学与专业反而靠边站。平台审核流于形式，把执业证照当作"免责符"， 未能拦截虚假内容。公众对健康信息需求强烈，却缺乏辨别能力，尤其是老年群体更容易被误导。 中央网信办、国家卫健委等部门已划出"严禁无资质账号生产发布专业医疗科普内容""严禁违规变相发 布广告"的红线，这是正本清源的一剂良方。下一步，应细化配套措施，建立"黑名单"制 ...

有规范引导，才能健康有序发展。前不久，中央网信办、国家卫生健康委等4部门联合印发《关于规 范"自媒体"医疗科普行为的通知》，明确要求"自媒体"账号对发布转发医疗科普信息的真实性、科学性 负责。从分类核查认证账号资质，到严格标注医疗科普信息来源，从严禁违规变相发布广告，到严处违 法违规信息及账号，落实落细有关要求，方能遏制医疗科普违规短视频"野蛮生长"，更好守护群众健 康。 聚焦平台这个治理交汇点，既要大力治乱，也要完善机制。依法治网，该出手时就出手。江苏南京一医 生在某平台发布短视频，含有"肉毒素"治疗效果相关内容，因违反广告法被处罚。有平台出现"5天治愈 糖尿病"等夸大宣传，被监管部门严肃约谈。多想办法，提升平台监管质效。比如，某短视频平台联合 中国医师协会健康传播工作委员会推出"同行评议"机制，对科普内容质量进行评定和认定，同时完善平 台规则，发布医疗账号日常运营规范、医疗健康内容审核指南等，并对部分违规案例进行公示。 无论技术如何迭代，都必须守住伦理的底线 一位院士曾说，"把科学讲成故事，科学才能走进千家万户"。近年来，乘着短视频的东风，医疗科普圈 粉无数。有报告显示，在全国10.74亿网络视听观众中， ...

新京报讯（记者戴轩）8月15日，北京市医管中心举办2025北京市属医院科普精英大赛决赛，16位医学 专家将医学知识转化为科普作品。据了解，目前北京市健康科普专家库共有科普专家近千人。 "我有一首歌想唱给你听，给你聊聊音乐这东西，它听起来好像和医学没有关系，但却可以做许多事 情……"北京安定医院医生王宇翔拿起吉他，用悠扬的旋律将音乐治疗"大脑激活器""情绪调节器""社交 桥梁"的神奇作用唱给大家听。 "听说减肥'仙丹'司美格鲁肽可以一针瘦5斤，有此仙丹，我就是陈塘关第一美男。""您这可太鲁莽了， 减肥'黑科技'可不是人人都适用，而且还可能有副作用。"北京同仁医院医生付建力与电影《哪吒》中 的动画人物太乙真人，通过"云合作"的方式，一唱一和地呈现了风格独特的科普作品——《减肥神药不 万能》。 本次大赛参赛作品内容聚焦"儿科与精神心理健康知识""体重管理知识""疾病预防和诊疗知识与新技术 新方法"三大健康主题。22家市属医院111部短视频作品参加初赛。经专家严格评审，50部优秀作品晋级 复赛。自7月23日起，50部复赛作品在市卫健委官方抖音号"健康北京"平台集中展播。目前已累计播放 超360万次，收获点赞近6.5万 ...

虚构病例、夸大效果，假科普、真带货……互联网健康科普乱象将迎来更大力度整治。 此前，国家卫生健康委新闻发言人胡强强在发布会上表示，有的"网红医生"把医疗科普当作牟利工具，还 有的通过夸大治疗效果、虚构病例、杜撰故事等手段误导公众、敛财牟利。 近日，中央网信办、国家卫生健康委等四部门联合印发《关于规范"自媒体"医疗科普行为的通知》，明确 要求"自媒体"账号对发布转发医疗科普信息的真实性、科学性负责，严禁无资质账号生产发布专业医疗科 普内容，严禁违规变相发布广告。 医疗科普不能是"流量生意"，科学传播容不得"江湖忽悠"。 为医疗科普信息"立规矩"，通知给出"硬答案"—— 给医疗科普戴上"紧箍咒"，不是要给科学传播"刹车"，而是为了让真知识跑得更远。通知同时要求：持续 加大中西医相关医疗科普知识供给力度，将更多权威、专业的健康知识，以多样亲民的形式传达公众。 生命至上！健康中国的大厦，容不得假科普的"砖"。 资质有了，内容源头也得"溯清"—— 引用转载专业医疗科普内容、引用医疗安全等旧闻旧事、结合医疗领域素材摆拍剧情、借助人工智能技术 生成合成医疗科普信息、分享传播真实健康经历的，需严格标注信息来源或生成合成内容标 ...

Core Viewpoint - The rise of online medical popularization by doctors has led to the need for stricter regulations on qualifications and content dissemination to prevent misinformation and misuse of authority [1][2][3] Group 1: Regulatory Actions - The National Internet Information Office, in collaboration with various health and regulatory bodies, issued a notification to standardize "self-media" medical popularization practices, focusing on account qualification certification and content source verification [1][2] - The notification emphasizes the importance of marking the source of medical popularization information and holding those who disseminate it accountable for its accuracy and scientific validity [3] Group 2: Issues with Current Practices - Some "internet celebrity doctors" exploit medical popularization for profit, misleading the public through exaggerated treatment claims and unauthorized medical advice [2][3] - Major platforms like Xiaohongshu, Bilibili, Weibo, and WeChat are enhancing their scrutiny of doctor accounts to ensure compliance with the new regulations [2] Group 3: Professional Standards - The notification categorizes medical personnel into various types, including physicians, nurses, and researchers, and mandates the verification of their qualifications through specific documentation [2][3] - A recent initiative in Shanghai established a list of prohibited behaviors for online health popularization, aiming to set standards and prevent misleading medical advice [3][4] Group 4: Importance of Professionalism - There is a growing recognition that many current popularization efforts lack professionalism and can mislead the public, highlighting the need for accurate and academically aligned information [4] - Medical popularization is increasingly becoming a criterion for career advancement in hospitals, although self-media contributions are not recognized in official evaluations [4]

Group 1 - The article emphasizes the importance of health management during the summer, particularly during the "three伏天" period, which is both a golden time for health and a high-risk period for health issues [1] - Common summer practices such as consuming cold drinks, prolonged air conditioning use, and sleeping on cool mats may harm the spleen and stomach [1] - A live session featuring Professor Zhang Shengsheng, a leading expert in digestive health, will provide insights on how different body types can scientifically cope with summer humidity [1] Group 2 - Professor Zhang Shengsheng is a distinguished physician and expert in digestive diseases, holding multiple prestigious titles and roles in national health organizations [5] - The live broadcast can be accessed through the "People's Good Doctor" app, which offers health education and interactive sessions with top medical professionals [6][8] - The app is available for download on both Apple and Android platforms, and users can also follow the public WeChat account for additional health interactions [8]

Core Viewpoint - The article highlights the growing concern over the phenomenon of "internet celebrity doctors," emphasizing the need for regulation and the establishment of a trustworthy medical information ecosystem [1][4]. Group 1: Issues with Internet Celebrity Doctors - The rise of "internet celebrity doctors" is linked to the increasing demand for health knowledge among the public, coupled with a lack of media literacy and regulatory gaps on short video and live streaming platforms [4][5]. - Some "internet celebrity doctors" exploit this demand by creating misleading content, using anxiety-inducing tactics to attract attention, and promoting unverified treatments or high-priced products [3][4]. - The operational mechanism of these "internet celebrity doctors" includes fabricating medical expertise, creating false cases, and directing traffic to questionable medical institutions, ultimately leading to potential harm for patients [3][5]. Group 2: Proposed Solutions - Addressing the issue requires a multi-faceted approach involving various stakeholders, including stricter platform regulations, enhanced verification of medical qualifications, and accountability for misleading practices [5][6]. - Medical professionals are urged to adhere to ethical standards and prioritize patient health, while the public should improve their ability to discern credible health information [5][6]. Group 3: Positive Examples of Medical Influencers - The article also mentions genuine "internet celebrity doctors" who effectively disseminate accurate medical knowledge through engaging and accessible formats, thereby enhancing public understanding of health issues [7][9]. - Notable figures include Professor Chen Wei, who focuses on scientific weight loss knowledge, and Dr. Li He, who emphasizes cardiovascular health, both of whom have garnered significant followings for their educational content [9][10][15]. - The presence of trustworthy "internet celebrity doctors" is essential to counteract the influence of misleading information and to promote a healthier public discourse around medical topics [19].

Core Viewpoint - The rise of "internet celebrity doctors" has led to the misuse of medical knowledge for profit, with many engaging in misleading practices under the guise of health education [1][2][3] Group 1: Issues with Internet Celebrity Doctors - Many "internet celebrity doctors" exploit their authority to mislead the public, using health education as a tool for profit through online consultations and product promotions [1][2] - There are reports of doctors falsely promoting ordinary herbal remedies as miracle drugs, which misleads patients and can lead to significant financial exploitation [2] - The actions of these doctors not only violate medical ethics but also undermine the credibility of the healthcare industry, exacerbating doctor-patient conflicts [2] Group 2: Regulatory and Oversight Recommendations - The National Health Commission plans to enhance the regulation of online health education to protect public health rights [1] - There is a need for stricter online and offline regulations to address the issues caused by "internet celebrity doctors," including the promotion of dubious medical products [2][3] - Platforms should implement higher entry standards and robust supervision mechanisms to prevent non-medical individuals from misleading the public [3] - Continuous monitoring and reporting mechanisms should be established to identify and blacklist problematic accounts [3]

Core Viewpoint - The National Health Commission of China is intensifying efforts to regulate the chaos surrounding online health education, particularly concerning "internet celebrity doctors" who exploit medical knowledge for profit [1][2][3] Group 1: Current Trends in Online Health Education - Medical health education has become a popular topic on major online platforms, especially short video platforms, where many doctors are using live streaming and short videos to disseminate health knowledge [1] - The rise of "internet celebrity doctors" has led to concerns about the authenticity of medical information, as some are using their platforms primarily for profit rather than genuine education [2][3] Group 2: Ethical Concerns and Responsibilities - There are significant ethical issues arising from the actions of some "internet celebrity doctors," including the dissemination of false information and the violation of medical ethics, which can mislead the public [2][3] - Medical professionals are urged to maintain their integrity and reject scripts from fake production teams that promote misleading content [3] Group 3: Regulatory Measures and Recommendations - The National Health Commission, along with other relevant departments, is called to enhance supervision and regulation of false medical content and to hold all parties accountable, including doctors, medical institutions, and online platforms [3][4] - There is a need for improved content review processes on online platforms to combat the spread of misleading health information and to promote high-quality medical education [4]

Core Viewpoint - The National Health Commission of China is intensifying efforts to regulate the chaos in internet health education, particularly concerning the misuse of medical knowledge for profit by some "internet celebrity doctors" [1][3][4] Group 1: Internet Health Education Regulation - The National Health Commission is collaborating with relevant departments to enhance the regulation of internet health education [1][4] - Medical education has become a popular topic on various online platforms, with more doctors using live broadcasts and short videos to disseminate health knowledge [1][3] Group 2: Misuse of Medical Authority - Some "internet celebrity doctors" exploit medical education as a profit-making tool, misusing their professional authority to mislead the public [3][4] - These individuals engage in practices such as illegal medical guidance, online consultations, and high-priced medication sales, often exaggerating treatment effects and fabricating cases [3][4] Group 3: Public Awareness and Safety - The public is advised to be cautious and not easily believe misleading information, as these actions violate internet medical treatment and advertising regulations [4] - Patients are required to complete an initial diagnosis at a physical medical institution before seeking follow-up consultations through qualified internet hospitals [4]