Core Insights - The article highlights the transformation of Ningbo New Oriental Industry and Trade Co., Ltd. from competing on price to focusing on brand value during China's 14th Five-Year Plan, showcasing the evolution of China's foreign trade towards high-quality development [2][3]. Group 1: Company Development - Ningbo New Oriental has successfully leveraged brand building, market diversification, and overseas warehouses to enhance its competitiveness in the global market [2]. - The company has expanded its presence on over 20 cross-border e-commerce platforms, benefiting from favorable commercial environments and government policies [3]. - The firm has adopted a proactive approach by preparing inventory in overseas warehouses, which has helped mitigate tariff impacts and allowed for market share expansion [3]. Group 2: Product Innovation and Market Trends - The company focuses on product innovation in areas such as pet economy, home DIY models, and creative home products, aligning with international consumer trends [4]. - A limited edition wooden ship model inspired by Zheng He's voyages has successfully integrated Chinese cultural elements, appealing to overseas consumers [5]. - The emphasis on creating brand IP and enhancing product design reflects a shift from functional products to those with cultural significance and higher perceived value [5]. Group 3: Industry Trends and Future Outlook - China's foreign trade is characterized by an increasing proportion of high-tech product exports, with high-tech products accounting for 18.2% of total exports in 2024 [3]. - The cross-border e-commerce sector is projected to reach 2.7 trillion yuan in imports and exports by 2024, marking a 67% increase since 2020 [3]. - The resilience and adaptability of Chinese foreign trade enterprises are highlighted, with a focus on innovation and market expansion as key strategies for future growth [6].