博物馆冷热不均

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博物馆冷热不均? “大动脉”与“毛细血管”都须激活
Zhong Guo Qing Nian Bao· 2025-05-16 22:28
Core Viewpoint - The theme for International Museum Day 2025 is "The Future of Museums in a Rapidly Changing Society," highlighting the evolving role of museums from cultural options to essential societal builders [1] Group 1: Museum Popularity and Visitor Experience - Popular museums are experiencing overwhelming visitor demand, with some exhibitions, like the "Ancient Egyptian Civilization Exhibition" at the Shanghai Museum, attracting over 2 million visitors since its opening in July 2024 [2][3] - The "Ancient Egyptian Civilization Exhibition" will implement a "no-sleep night" mode in its final week to accommodate visitor demand, aiming for a continuous 168-hour opening record [3] - The Beijing Ancient Architecture Museum has seen a fivefold increase in visitors in 2024 compared to 2023, with approximately 37,000 visitors during the five-day May Day holiday [4] Group 2: Challenges of Overcrowding - High visitor numbers create pressure on museum spaces, leading to a diminished visitor experience due to noise and overcrowding in exhibition halls [5] - The Beijing Ancient Architecture Museum is addressing visitor flow by increasing volunteer numbers for guided tours and coordinating visitor distribution across different exhibition areas [6] Group 3: Strategies for Lesser-Known Museums - Lesser-known museums, like the Guo Shoujing Memorial Museum, have successfully increased their visitor numbers from 30,000 to a more substantial figure through targeted renovations and community engagement [8] - The Guo Shoujing Memorial Museum focuses on providing quality services, personalized experiences, and engaging exhibitions to attract a broader audience [9] - Innovative strategies, such as developing educational materials for children and hosting themed events, have been implemented to enhance visitor engagement [9][10] Group 4: Balancing Visitor Distribution - The need for a balanced visitor distribution between popular and lesser-known museums is emphasized, with suggestions for promoting lesser-known museums through partnerships and community outreach [12][14] - Young people's involvement in promoting lesser-known museums is crucial, as they can help raise awareness and develop engaging content that resonates with their peers [15] - The integration of museums into local tourism routes and the use of innovative marketing strategies are recommended to enhance the visibility of lesser-known museums [14][15]