前不久，北京中轴线迎来申遗成功一周年纪念日，这条见证古都文化变迁的"脊梁"正焕发出前所未有的 生机与活力。近日，记者走访了钟鼓楼、先农坛、白塔寺等文化古迹，感受文化遗产在保护中发展、在 发展中传承的生动实践。高频迭代的文创产品、沉浸式的科技体验、腾退开放后的完整风貌还原，共同 绘就了一幅"活态"的文化长卷。 白塔寺 文物活化，文创高频迭代每月出新 北京市钟鼓楼文物保管所副所长余慧介绍，他们还积极利用春季等时节开展音乐会等文化活动，丰富游 客体验。"北京中轴线申遗成功一年来，最明显的变化就是研学团队的显著增加。每天都有大大小小的 团队来到钟鼓楼参观、学习。研学团队的增长，其实折射出的是公众对于文化遗产认知的改变和升级。 以往游客可能更多是走马观花式打卡，如今我们的工作更侧重于引导孩子们走进古建，深入了解其承载 的历史文化内涵。" 北京古代建筑博物馆 位于北京西城的妙应寺白塔，由尼泊尔工艺家阿尼哥主持设计与修建，至今已有700余年的历史，是我 国现存最早最大的一座藏式佛塔。 阳光洒在妙应寺白塔古朴的塔身上，寺内的文创商店迎来了不少游客。货架上，融合元代元素的"巳蛇 祥瑞"流沙冰箱贴、萌趣十足的"可爱白塔寺"系列产 ...

Core Points - The 46th World Heritage Conference listed the "Beijing Central Axis - A Masterpiece of Ideal Urban Order in China" in the World Heritage List on July 27, 2022, marking a significant achievement for Beijing's cultural heritage [1] - The Beijing Municipal Bureau of Cultural Heritage has launched a three-year action plan (2025-2027) to enhance the protection and utilization of the Central Axis, aiming to revitalize this historical site [3][4] Group 1: Action Plan and Objectives - The action plan focuses on five key areas with 45 specific measures to strengthen the overall and systematic protection of the Central Axis, improve management capabilities, and enhance the interpretation and international communication of its value [4] - Significant progress is expected in the restoration and management of heritage sites such as the Temple of Heaven and the Agricultural Ancestors' Altar over the next three years [3] Group 2: Heritage Management and Public Engagement - Beijing currently has eight World Heritage sites, including the Great Wall and the Forbidden City, and is working to improve the management and protection of these sites through coordinated mechanisms [6] - Since the successful application for World Heritage status, cultural heritage sites along the Central Axis have begun to open to the public, with significant restoration efforts underway [7] - The Ancient Architecture Museum at the Agricultural Ancestors' Altar has expanded its visitor area by nearly 20,000 square meters due to the restoration of ancient buildings, attracting over 1.2 million visitors since the heritage listing [9] Group 3: Technological Integration in Heritage Protection - The Beijing Central Axis Heritage Protection Center has established a monitoring and protection platform utilizing 3D digital twin technology and AI for data collection, assessment, and restoration [12] - Public participation in the monitoring of heritage sites has been encouraged, resulting in over 80,000 inspection data entries and 160,000 inspection photos uploaded to the monitoring platform [14] - Various IoT monitoring devices have been installed at heritage sites to track structural integrity and other conditions, with data transmitted via 5G technology for real-time monitoring [17]

Core Insights - The "Cultural Heritage Boom" has transformed the cultural industry, leading to a significant increase in demand for cultural products and new job roles, with some professionals seeing their income multiply by four to five times [1][2] - The integration of traditional culture with cutting-edge technology has given rise to new business models and job opportunities, indicating a deep conversion of cultural value into economic value [1][2] - The emergence of new professions is reshaping the cultural industry ecosystem, moving from isolated exhibitions to collaborative efforts among museums, tech companies, and creative teams [2][3] Industry Trends - The cultural new business model saw a revenue growth of 12.5% year-on-year in the first quarter, surpassing the overall industry growth, reflecting strong demand for new professions [1] - New roles such as cultural product planning operators, digital curators, and virtual reality designers are in high demand, highlighting the industry's shift towards a more integrated approach [1][2] - The cultural industry is becoming increasingly reliant on human capital, emphasizing the need for professionals who can blend technical skills with cultural understanding [2] Professional Landscape - The collaboration between museums and various sectors, including technology and education, is becoming the norm, fostering innovation in cultural experiences [2] - The transition from merely displaying artifacts to creating interactive and engaging cultural experiences signifies a cultural shift towards modern consumer engagement [3] - The rise of new professions is not only revitalizing the job market but also enhancing national confidence in cultural heritage [3]

Core Viewpoint - The article highlights various museums that are particularly suitable for children, encouraging families to visit these educational and engaging spaces during holidays [2][5][13][15][18][22]. Group 1: Recommended Museums - Fotografiska in Shanghai offers a visually stimulating experience with a focus on photography, making it suitable for children under 7 who can enter for free [2]. - The National Museum of Natural History in Paris provides an immersive experience with numerous animal specimens and interactive screens for children, enhancing the educational aspect of the visit [5]. - Schönbrunn Palace in Vienna features multiple venues and a family-friendly environment, including a maze and playground, making it an ideal day out for families [8]. - The Beijing Ancient Architecture Museum showcases significant historical artifacts and offers engaging explanations, providing a cool environment for children to learn about Chinese history [13]. - The Shanghai Auto Museum displays a wide range of classic cars, allowing children to learn about automotive history in a family-friendly setting [15]. - The Metropolitan Museum of Art in New York offers a rich cultural experience, where children can engage with art through interactive guides, fostering a love for history and creativity [18]. - The Leonardo Interactive Museum in Florence allows children to interact with inventions and puzzles related to Leonardo da Vinci, making learning fun and memorable [22].

Core Insights - Cultural and creative products (文创产品) have become a popular choice for tourists, with items like palace calendars and ceiling tile fridge magnets gaining significant traction among young consumers [1][2] - Recent data shows that the top five categories of cultural products with the highest year-on-year sales growth are calendars, fridge magnets, badges, bookmarks, and ornaments, with both calendars and fridge magnets experiencing over tenfold growth [1] - The cultural product market serves as a bridge between history and modernity, enhancing the connection between consumers and tourist attractions [1] Group 1 - Cultural products are increasingly seen as a means of cultural transmission and innovation, providing unique cultural experiences for consumers [2] - The integration of modern technology, such as AR in fridge magnets, exemplifies the innovative spirit of the cultural product industry [2] - The emergence of new roles, such as cultural product planning and operation specialists, reflects the vitality of the cultural creative industry [2] Group 2 - The sales volume of cultural products from museums in Hebei and Shanxi has also seen over tenfold growth, indicating a broader trend in the industry [1] - The China National Museum's crown fridge magnet has surpassed cumulative sales of 1 million units, showcasing the successful establishment of a comprehensive cultural product industry chain [1] - Future development in the cultural product sector should focus on deepening cultural connotations and accurately grasping market demands to avoid product homogenization [2]

Core Viewpoint - The article highlights the growing popularity of museums as tourist attractions, emphasizing their role as new city landmarks and the increasing interest in cultural tourism among various age groups [7][8][11]. Group 1: Visitor Trends - Museums are becoming essential destinations for tourists, with the National Museum of China being a must-visit location in Beijing, often crowded except on closure days [8]. - Data from Tuniu Travel Network indicates that visitor numbers to major museums like the Palace Museum and the Shaanxi History Museum have surged, with specific museums experiencing significant increases in popularity [8]. - Meituan Travel reports a nearly 500% year-on-year increase in museum-related searches, with some museums like the Grand Canal Museum and the Qingdao Beer Museum seeing over 900% growth [8]. Group 2: Themed Museums and Unique Experiences - Themed museums are gaining traction, with Tuniu Travel noting a significant rise in bookings for unique museums such as the Jingdezhen China Ceramic Museum and the Xi'an Stele Forest Museum [10]. - The trend towards smaller, niche museums is evident, with orders from third-tier cities increasing by 30% year-on-year, and specific museums like the Weifang Kite Museum seeing over sixfold growth in orders [10][11]. - Innovative experiences, such as VR projects and interactive exhibits, are being introduced to enhance visitor engagement and understanding of cultural artifacts [12][13]. Group 3: Digital Engagement and Marketing - Social media and digital platforms are playing a crucial role in attracting visitors, with unique artifacts and creative products becoming viral sensations [13][14]. - The rise of live streaming and online sales of cultural products has led to a 126% increase in searches for museum-related merchandise on Douyin [14]. - Collaborative marketing efforts between museums and e-commerce platforms are successfully promoting cultural products, appealing particularly to younger audiences [14].

Core Viewpoint - The theme for International Museum Day 2025 is "The Future of Museums in a Rapidly Changing Society," highlighting the evolving role of museums from cultural options to essential societal builders [1] Group 1: Museum Popularity and Visitor Experience - Popular museums are experiencing overwhelming visitor demand, with some exhibitions, like the "Ancient Egyptian Civilization Exhibition" at the Shanghai Museum, attracting over 2 million visitors since its opening in July 2024 [2][3] - The "Ancient Egyptian Civilization Exhibition" will implement a "no-sleep night" mode in its final week to accommodate visitor demand, aiming for a continuous 168-hour opening record [3] - The Beijing Ancient Architecture Museum has seen a fivefold increase in visitors in 2024 compared to 2023, with approximately 37,000 visitors during the five-day May Day holiday [4] Group 2: Challenges of Overcrowding - High visitor numbers create pressure on museum spaces, leading to a diminished visitor experience due to noise and overcrowding in exhibition halls [5] - The Beijing Ancient Architecture Museum is addressing visitor flow by increasing volunteer numbers for guided tours and coordinating visitor distribution across different exhibition areas [6] Group 3: Strategies for Lesser-Known Museums - Lesser-known museums, like the Guo Shoujing Memorial Museum, have successfully increased their visitor numbers from 30,000 to a more substantial figure through targeted renovations and community engagement [8] - The Guo Shoujing Memorial Museum focuses on providing quality services, personalized experiences, and engaging exhibitions to attract a broader audience [9] - Innovative strategies, such as developing educational materials for children and hosting themed events, have been implemented to enhance visitor engagement [9][10] Group 4: Balancing Visitor Distribution - The need for a balanced visitor distribution between popular and lesser-known museums is emphasized, with suggestions for promoting lesser-known museums through partnerships and community outreach [12][14] - Young people's involvement in promoting lesser-known museums is crucial, as they can help raise awareness and develop engaging content that resonates with their peers [15] - The integration of museums into local tourism routes and the use of innovative marketing strategies are recommended to enhance the visibility of lesser-known museums [14][15]