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锐评丨把“北京的秋”打包回家!文创接地气自然有人气
Bei Jing Ri Bao Ke Hu Duan· 2025-10-29 07:07
Core Insights - The article highlights the innovative cultural products launched by museums in Beijing, allowing visitors to take home a piece of the city's autumn scenery through creative designs [1][3][4] Group 1: Cultural Products and Sales Performance - The Beijing Stone Carving Art Museum has created plush toys inspired by the ancient ginkgo tree and persimmons at the Five Pagoda Temple, reflecting the autumn season and conveying warm wishes [3] - Seasonal cultural products have become a norm for many museums in Beijing, with the Beijing Art Museum's spring collection achieving sales of over 200,000 yuan within two days [4] - The annual sales of cultural products at the Miaoying Temple reached 4 million yuan, showcasing the successful integration of cultural themes and innovative storytelling [4] Group 2: Creative Strategy and Visitor Engagement - The creative approach of museums focuses on familiar courtyard scenes and cultural imagery, connecting visitors with vibrant stories and enhancing their experience [3][4] - The continuous innovation in cultural products is driven by audience appreciation, emphasizing the importance of cultural depth for sustained success [4][6] - Museums are encouraged to move beyond simple replicas and souvenirs, aiming to create emotional connections through their products that resonate with both history and contemporary life [6]