在徐悲鸿纪念 北京大运河博物馆（首都博物馆东馆）以馆藏文物为设计灵感，推出近100款马年主题文创，涵盖冰箱 贴、毛绒玩具、首饰、家居用品等品类，让历史变得可触摸、可穿戴、可收藏。唐代三彩陶马有了萌系 造型——一款"三彩陶马"萌态化首饰套装，将健硕的陶马转化为憨态可掬的小马挂坠。小马全身保留交 融的三彩釉色，背部雕刻祥云、元宝、葫芦等立体纹样，寓意吉祥。除了饰品，该馆还推出了"马上有 钱花"立体插花冰箱贴，三彩陶马披上萌趣新妆、驮起一束春花，观众可以将这份美好祝福与运河记忆 一起打包带回家。 多家博物馆里，一个个骏马形象"跃"出展柜，为生活增添仪式感。徐悲鸿纪念馆推出"奔马"系列文创， 将徐悲鸿代表作融入冰箱贴、笔记本、贴纸等产品中，向观众传递勇往直前、奋发向上的美好寓意。白 塔寺管理处上新了一款"妙应风马"摆件冰箱贴，将马形象与白塔元素巧妙相融：白马凌云飞驰，焰光流 转，纹饰间融入白塔印记，为生活增添文化雅趣。中国电影博物馆以电影《定军山》为灵感，推出了一 款摇摇马摆件冰箱贴，电影人物形象身披卡通风格的盔甲，胯下战马与玩具摇摇马巧妙结合，希望唤起 观众的时代记忆，展现中国电影艺术的永恒魅力。 迎接马年春节，各 ...

转自：北京日报客户端 距离马年春节还有一个多月，京城博物馆已经开始备起"年货"，琳琅满目的生肖马文创陆续上新，营造 浓浓节日氛围。 北京大运河博物馆"三彩陶马"萌态化首饰套装 北京大运河博物馆（首都博物馆东馆）以馆藏文物为设计灵感，推出近100款马年主题文创，涵盖冰箱 贴、毛绒玩具、首饰、家居用品等品类，让历史变得可触摸、可穿戴、可收藏。唐代三彩陶马有了萌系 造型——一款"三彩陶马"萌态化首饰套装，将健硕的陶马转化为憨态可掬的小马挂坠。小马全身保留交 融的三彩釉色，背部雕刻祥云、元宝、葫芦等立体纹样，寓意吉祥。除了饰品，该馆还推出了"马上有 钱花"立体插花冰箱贴，三彩陶马披上萌趣新妆、驮起一束春花，观众可以将这份美好祝福与运河记忆 一起打包带回家。 多家博物馆里，一个个骏马形象"跃"出展柜，为生活增添仪式感。徐悲鸿纪念馆推出"奔马"系列文创， 将徐悲鸿的代表作融入冰箱贴、笔记本、贴纸等产品中，向观众传递勇往直前、奋发向上的美好寓意。 白塔寺"妙应风马"摆件冰箱贴 白塔寺管理处上新了一款"妙应风马"摆件冰箱贴，将马形象与白塔元素巧妙相融：白马凌云飞驰，焰光 流转，纹饰间融入白塔印记，为生活增添文化雅趣。 中国电 ...

（来源：湖州日报） 转自：湖州日报 中国国家博物馆其文创品牌"国博衍艺"有着丰厚的馆藏资源，主要是以当代设计语言诠释文物内涵，已 成为国内具有公信力的博物馆文创品牌之一。该项目围绕"文明初光""吉金铸史""镂冰雕琼""东方瓷 韵""锦绣华服""翰墨丹青"六大主题陈列，集中呈现孝端皇后凤冠、青铜机甲、桃花洞釉等系列文创新 品。 记者 董梁 本报讯 "国博衍艺"快闪店近日落户南浔古镇丝业会馆。据悉，该项目由国博衍艺与湖州交通集团共同 创立，也是国博衍艺在我省的首个文创快闪项目。 ...

Core Insights - The article highlights the growing trend of seasonal cultural and creative products (文创) launched by museums in Beijing, particularly focusing on autumn-themed items that allow visitors to take a piece of the city's fall scenery home [1][2]. Group 1: Seasonal Cultural Products - Many museums in Beijing have adopted the practice of launching new cultural products according to the seasons, with notable examples including a series of magnolia-themed products in spring and a sand flow relief refrigerator magnet that has been popular year-round [2]. - The creative designs of these products are rooted in cultural heritage and storytelling, reflecting the creators' detailed observations and emotional connections to historical artifacts and seasonal beauty [2]. Group 2: Visitor Engagement and Cultural Significance - The positive reception from visitors serves as a motivation for product innovation, while the cultural depth of these products is essential for their long-term success [2]. - Museums are encouraged to move beyond simple replicas of cultural symbols and instead focus on conveying the stories and spirit behind their collections, ensuring that their products serve as emotional connections between history and everyday life [2][3]. Group 3: Unique Positioning and Market Differentiation - To stand out in a crowded market, museums must deeply explore their cultural resources and identify their unique positioning, allowing their products to be fresh and engaging [3]. - The emphasis on understanding visitor needs and preferences is crucial for museums to effectively promote cultural engagement and make history accessible to the public [3].

Core Viewpoint - The article highlights the innovative cultural products launched by Beijing museums, allowing visitors to take home the essence of autumn in the city through creative designs and storytelling [1] Group 1: Cultural Products and Sales - Beijing museums have introduced a series of autumn-themed cultural products, including plush toys inspired by ginkgo trees and persimmons, which resonate with visitors [1] - The Beijing Art Museum's spring collection of ten magnolia-themed products achieved sales exceeding 200,000 yuan within two days, showcasing the commercial potential of seasonal cultural products [1] - The sales of cultural products at Miaoying Temple reached 4 million yuan annually, indicating a strong market demand for unique and culturally rich items [1] Group 2: Creative Approach and Consumer Engagement - The creative designs of cultural products are rooted in cultural heritage and storytelling, enhancing the emotional connection between consumers and the items [1] - The seasonal release of cultural products has become a norm for many Beijing museums, reflecting a commitment to innovation and responsiveness to visitor interests [1] - The article emphasizes that successful cultural products should transcend mere souvenirs and instead serve as emotional links between history and daily life [1] Group 3: Market Trends and Future Directions - The competition among museums to innovate their cultural offerings is intensifying, necessitating higher standards in creativity and operational strategies [1] - Museums are encouraged to explore their cultural resources deeply to establish unique positioning and core competitiveness in the market [1] - The integration of ancient wisdom with contemporary aesthetics is essential for making cultural heritage relevant to modern society [1]

Core Insights - The article highlights the innovative cultural products launched by museums in Beijing, allowing visitors to take home a piece of the city's autumn scenery through creative designs [1][3][4] Group 1: Cultural Products and Sales Performance - The Beijing Stone Carving Art Museum has created plush toys inspired by the ancient ginkgo tree and persimmons at the Five Pagoda Temple, reflecting the autumn season and conveying warm wishes [3] - Seasonal cultural products have become a norm for many museums in Beijing, with the Beijing Art Museum's spring collection achieving sales of over 200,000 yuan within two days [4] - The annual sales of cultural products at the Miaoying Temple reached 4 million yuan, showcasing the successful integration of cultural themes and innovative storytelling [4] Group 2: Creative Strategy and Visitor Engagement - The creative approach of museums focuses on familiar courtyard scenes and cultural imagery, connecting visitors with vibrant stories and enhancing their experience [3][4] - The continuous innovation in cultural products is driven by audience appreciation, emphasizing the importance of cultural depth for sustained success [4][6] - Museums are encouraged to move beyond simple replicas and souvenirs, aiming to create emotional connections through their products that resonate with both history and contemporary life [6]

Group 1 - The core viewpoint is that museums in China are innovating their cultural and creative products, moving beyond traditional replicas to interactive and immersive experiences that engage audiences [1][2] - The Shanghai Museum generated over 440 million RMB in revenue from cultural activities and derivative products during its Egyptian civilization exhibition, showcasing the financial potential of museum-led initiatives [1] - The Suzhou Museum aims to transform cultural heritage from mere exhibits to integral parts of daily life, achieving a projected revenue of 117 million RMB in 2024 through targeted product offerings [2] Group 2 - The evolution of museum cultural products has reached a 4.0 stage, integrating digital technology with physical items to create a multi-dimensional communication system that enhances audience participation [1] - Activities like "museums in the marketplace" are breaking physical boundaries, allowing cultural artifacts to enter everyday life and fostering a "perceptible cultural city" [2] - The importance of aligning cultural products with contemporary lifestyles and consumer emotions is emphasized, as they serve as representatives of personal values and ways of living in the era of personalized consumption [3]

Group 1 - The core idea of the articles is the seasonal cultural and creative products launched by museums in Beijing, which aim to capture the beauty of autumn and enhance visitor engagement [2][3][4] - The Beijing Stone Carving Art Museum has introduced autumn-themed plush toys inspired by the ancient ginkgo and persimmon trees, emphasizing warmth and healing [2] - The Beijing Art Museum has designed a series of themed products called "Happiness Overflowing," featuring a three-dimensional refrigerator magnet that showcases the autumn scenery of the museum [2] - The Miaoying Temple has released seasonal refrigerator magnets that creatively combine metal relief techniques with flowing sand effects to depict the iconic white pagoda throughout the seasons [2] Group 2 - Collaborations with local brands have resulted in unique food products, such as the "Eight Delicacies Cake" and eco-friendly coffee cups, which enhance the visitor experience and drive consumption [3] - The enthusiasm of visitors has motivated museums to continuously innovate and develop more popular cultural products, aiming to discover and convey the beauty within their collections [4]

Core Perspective - The article highlights the increasing trend of cultural heritage engagement, particularly through museums, aiming to make artifacts more accessible and interactive for the public, especially children [1][5][12]. Group 1: Museum Initiatives - The Xiaoshan Museum has launched a mobile exhibition and pottery experience classes, bringing thousands of years of history into schools [1][5]. - The "Yinxu Youth Speaking" program at the Yinxu Museum in Anyang allows young volunteers, averaging 10 years old, to provide engaging historical narratives, making ancient stories more relatable [7][9]. Group 2: Cultural and Creative Products - The Luoyang Museum has developed 38 new cultural products this year, generating over 22 million yuan in revenue, showcasing the successful transformation of cultural resources into consumer goods [12][14]. - The integration of ancient artifacts into modern products, such as hair accessories inspired by historical designs, demonstrates a creative approach to cultural heritage [17][20]. Group 3: Market Response and Trends - The popularity of cultural products, such as the "Wu-Yue Competition" plush toys, indicates a strong market demand for items that blend historical elements with contemporary design [18][20]. - The consistent sales of around 30,000 items per month reflect the successful combination of cultural heritage with local culture, appealing to a broad audience [20].

Core Viewpoint - Beijing museums are increasingly launching seasonal cultural and creative products, allowing visitors to take home the beauty of autumn [1] Group 1: Seasonal Cultural Products - The Beijing Stone Carving Art Museum has introduced autumn-themed plush toys inspired by ancient ginkgo and persimmon trees, aiming to provide warmth and comfort to visitors [3] - The Beijing Art Museum has designed a series of themed products called "Happiness Full" to celebrate the ginkgo season, featuring a three-dimensional refrigerator magnet that captures the essence of the autumn scenery [7][9] - The Miaoying Temple has launched a set of four seasonal refrigerator magnets that creatively combine metal relief techniques with flowing sand effects to showcase the iconic white pagoda's seasonal changes [14] Group 2: Visitor Engagement and Trends - The introduction of attractive and meaningful cultural products has successfully drawn more visitors to museums, transforming casual attendees into regular patrons [14] - The enthusiasm from visitors has motivated museums to continuously innovate and develop new popular cultural products, enhancing the overall visitor experience [14]