Core Insights - The article highlights the slowdown and adjustment phase in the braised food industry, particularly affecting major players like ST Juewei and Huang Shanghuang, with both companies reporting revenue declines due to changing consumer preferences and high prices [3][6]. Group 1: Company Performance - ST Juewei reported a revenue of 14.41 billion yuan in Q3 2025, a year-on-year decrease of 13.98%, with net profit down 26.46% to 1.05 billion yuan [3][4]. - For the first three quarters of 2025, ST Juewei's revenue was 42.60 billion yuan, down 15.04% year-on-year, and net profit decreased by 36.07% to 2.80 billion yuan [3][4]. - Huang Shanghuang's revenue for the first three quarters fell by 5.08% to 13.79 billion yuan, while net profit increased by 28.59% to 1.01 billion yuan [3][5]. Group 2: Market Challenges - The decline in sales for ST Juewei is attributed to a challenging market environment affecting the sales volume of its main products [3][5]. - Huang Shanghuang faced a decrease in store count, with 762 fewer stores compared to the end of 2024, contributing to its revenue challenges [5][6]. - The overall high pricing and insufficient cost-performance ratio in the braised food sector are significant challenges, especially as consumer willingness to spend decreases [6][7]. Group 3: Industry Trends - The growth of the braised food sector has been reliant on demographic advantages and increased store numbers, but recent trends show a decline in consumer confidence and spending power [6][7]. - Increased competition from new brands and a shift in consumer health consciousness are impacting traditional brands, leading to a decrease in market share for established players [7].