卫浴电器化

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京东618发布首款无坑距限制智能马桶松下V8 新品叠加国补立减25%
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-05-28 08:51
Core Insights - JD.com and Panasonic have formed a strategic partnership to enhance the bathroom appliance market, focusing on product innovation and service upgrades to meet consumer demands for a more comfortable and healthy bathroom experience [1][2] Product Development - The collaboration aims to accelerate product iteration and service upgrades, with the launch of the JD-exclusive Panasonic V8 Family Smart Toilet, which features adjustable pit distance technology, marking a significant advancement in the smart toilet sector [1][2] - The new V8 model caters to diverse household needs, incorporating features such as anti-splash, odor control, antibacterial properties, and a self-cleaning function, along with a special mode for children [2] Sales and Marketing Strategy - The JD-exclusive Panasonic smart toilet cover PQTK10 has achieved a sales milestone of over one million units, showcasing the demand for innovative bathroom solutions [2] - During the launch period, consumers can enjoy a 25% discount from national subsidies, along with free delivery, installation, and a five-year warranty [2] Service Enhancement - JD.com and Panasonic have introduced a one-stop delivery and installation service for smart toilets, covering 236 cities, allowing for efficient replacement and installation in a single visit [3] - The companies plan to engage in diverse content marketing strategies to enhance consumer awareness and promote new bathroom appliances [3] Future Plans - JD.com will continue to collaborate with Panasonic to launch more smart toilet products, including the upcoming Q6 model during the 618 shopping festival, aiming to cover a full range from basic to fully functional smart toilets [2]