Core Viewpoint - The safety concerns surrounding the "Mian Mima" sanitary napkin brand, created by influencer Xin Ba, have raised significant alarm among consumers, particularly regarding the presence of thiourea, a compound linked to health issues [1][2][3] Group 1: Company Background - "Mian Mima" was established in 2017 under the Xin Xuan Group, with Xin Ba as the controlling figure, leveraging the popularity of live-streaming sales to achieve remarkable sales figures [6][7] - The brand claims to have sold between 500 million to 1 billion packages annually, with significant sales reported on platforms like Douyin and Tmall [6][7] Group 2: Safety Concerns - Reports indicate that from 2019 to 2025, multiple batches of "Mian Mima" products tested positive for thiourea, with 7 out of 10 samples from a recent inspection showing contamination [2][3] - A safety assessment report indicated a thiourea residue of 1.7% in the sanitary napkin samples, but the safety of this level remains under debate due to the lack of unified standards [3][9] Group 3: Industry Context - The sanitary napkin industry is characterized by high profit margins, with major players like Hengan International reporting a gross margin of over 63% despite revenue declines [8] - The market has seen a surge in brands and influencers entering the space, often promoting products with claims of antibacterial and natural properties, which can lead to consumer mistrust when safety issues arise [8][9] Group 4: Regulatory and Market Implications - The incident has prompted increased scrutiny of the sanitary products industry, highlighting the need for clearer regulatory standards and greater transparency from companies [10] - The ongoing safety issues have led to a crisis of trust among consumers, necessitating a shift in how brands communicate product safety and compliance [10]