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“脆门”新成员!这块脆奶酪让贾冰秒变跨界舞王
Xin Lang Cai Jing· 2025-05-13 06:00
Group 1 - The core viewpoint of the articles highlights the emerging trend among young consumers who prioritize instant gratification and emotional relief through unique snacks and experiences, such as ASMR content and crunchy snacks [1][3] - The sales of stress-relief toys and snacks, such as slime and bubble wrap, have surged, with a reported annual growth of 200% [1] - The innovative "crispy cheese" product by Miaozhi represents a significant advancement in the snack industry, combining the traditional flavors of cheese with a new crunchy texture, appealing to the health-conscious and pleasure-seeking young demographic [4][14] Group 2 - The crispy cheese product boasts nutritional benefits, containing seven times the protein and eleven times the calcium of regular cheese, making it a healthier snack option [5] - The marketing strategy for the crispy cheese includes engaging social media campaigns and collaborations with popular figures, enhancing its visibility and appeal among young consumers [7][9] - The launch event for the crispy cheese featured interactive activities and taste tests, creating a fun and engaging atmosphere that resonated with the target audience [11][12]