Core Insights - The report indicates that China's instant retail industry is at a critical juncture towards reaching a trillion-yuan scale, emphasizing the importance of building a healthy ecosystem for high-quality development [1] - The main instant retail platforms are establishing a high-standard service system centered around "assurance," leading the industry into a new phase of "high-standard service" [1] - The competition in the industry is shifting from price-driven to user experience-driven, marking a new development stage that balances efficiency and quality [1] Industry Developments - The "Assured Flash Purchase" plan launched by Meituan Flash Purchase has expanded to 20 services since its full rollout in May, covering the entire shopping process and helping nearly one million merchants reduce unnecessary losses from consumer disputes [2] - The plan has established a comprehensive assurance system based on "assured quality," "assured service," and "assured after-sales," supported by an AI governance system and diverse public review rules [2] - The introduction of features like "flower delivery photo before delivery" has led to a 6% reduction in negative feedback rates and a 10% increase in repurchase rates for flower merchants [2] Merchant Success Stories - Gree Electric's collaboration with Meituan Flash Purchase has reduced the delivery and installation time for air conditioners from 3-7 days to 2-12 hours, resulting in a 9-fold increase in sales during the 618 shopping festival [3] - The wine retailer "Jiu Lai Ye" has seen an 80% increase in revenue after integrating with Meituan Flash Purchase's full-chain authenticity system, which includes services like "fake compensation" and "pre-delivery photos" [3] - The flower retailer "Youyang Forest" has established high standards for flower delivery and after-sales service, leading to a 50% reduction in complaint rates and a 30% increase in repurchase rates [3] Future Directions - The "Assured Flash Purchase" plan aims to continuously upgrade towards ensuring user confidence in shopping and healthy merchant operations, fostering a prosperous and trustworthy platform ecosystem [4]