Core Insights - Clearwater, a renowned Canadian seafood brand, has signed a strategic cooperation agreement with JD Global Purchase during the China International Fisheries Expo, aiming to enhance the traceability and quality of Canadian shellfish products in the Chinese market [1][4][12] Group 1: Market Demand and Product Quality - The increasing focus of Chinese consumers on seafood quality and origin has made "origin" a key factor in purchasing decisions, prompting Clearwater to launch the "Canadian Shellfish Origin" certification [2][4] - The certification will be applied to Clearwater's shellfish products, primarily Arctic shellfish, to boost consumer trust in high-quality products sourced from Canada's pristine waters [7][12] Group 2: Strategic Partnership and Marketing Initiatives - Clearwater officially entered JD Global Purchase in August, establishing a flagship store for fresh seafood, and the recent signing aims to promote the branding, standardization, and source identification of "Canadian Shellfish" in China [4][7] - A series of marketing activities, including online exclusive events and offline tasting experiences, will be conducted to enhance consumer engagement and product visibility [8][12] Group 3: Future Plans and Brand Development - Clearwater is set to celebrate its 50th anniversary in 2026, announcing initial certified partners and key collaboration plans to further advance brand recognition and seafood education [11][12] - The partnership with JD Global Purchase is expected to create a new model of deep integration between origin certification and e-commerce platforms, driving the rapid development of high-quality Canadian shellfish in the market [12]