Core Viewpoint - The article highlights the economic value generated by the original content IP "Wang Wang Mountain Little Monsters," which achieved a predicted box office of 1.7 billion and significant merchandise sales within a week of its release [6][10][11]. Group 1: Box Office and Audience Expansion - The film "Wang Wang Mountain Little Monsters" transitioned from a niche hit to a broader audience appeal, with its predicted box office increasing fourfold to 1.7 billion [11][12]. - Initial audience demographics showed a majority of viewers under 29 years old, but post-release data indicated a shift, with over 65% of viewers now aged 30 and above, reflecting a successful expansion to a family-friendly audience [14][15]. Group 2: Merchandise and Brand Collaborations - The film's merchandise strategy involved early planning and extensive brand collaborations, resulting in over 800 merchandise items launched in partnership with more than 30 brands [20][34]. - Plush toys emerged as the most popular merchandise, with sales of a specific blind box reaching over 90,000 units, showcasing the effectiveness of competitive pricing and emotional resonance with the audience [19][24]. Group 3: Marketing and Emotional Connection - The marketing strategy effectively leveraged emotional connections with the audience, particularly targeting young workers, which was reflected in the successful collaborations with brands like Meituan and Luckin Coffee [29][30]. - The film's narrative resonated with viewers, leading to high engagement on social media platforms, where relatable content garnered millions of likes and shares [17][23]. Group 4: Strategic Planning and Execution - The success of "Wang Wang Mountain Little Monsters" can be attributed to its early and strategic planning for merchandise development, which began during the film's creation phase, allowing ample time for product design and marketing [31][34]. - The film's production company, Shanghai Animation Film Studio, utilized a dedicated IP management team to ensure effective licensing and product development, enhancing the overall success of the IP [31][34].