Core Viewpoint - The article discusses the trend of long video platforms in China focusing on creating content that resonates with the working class, referred to as "牛马" (cattle), by addressing their emotional struggles and workplace challenges in various reality shows and comedy programs [2][10][12]. Group 1: Industry Trends - Long video platforms are increasingly prioritizing "emotional value" in their content, aiming to provide comfort and understanding to the working class [2][10]. - The trend of empathizing with the working class has become a key strategy for variety shows in 2025, with many programs featuring relatable narratives about workplace struggles [3][12]. - Shows like "Tonight No Overtime" and "Chinese Restaurant 9" highlight the real-life challenges faced by ordinary workers, fostering a connection with the audience [3][12]. Group 2: Content Evolution - Comedy variety shows, particularly "喜综" (comedy variety), have been at the forefront of addressing workplace dilemmas and the "牛马" lifestyle, evolving into a mature creative model that resonates with viewers [4][6]. - Recent seasons of shows like "脱友" (Talk Show Friend) have emphasized the importance of storytelling that reflects the struggles of the working class, showcasing a shift from mere criticism of employers to a more nuanced exploration of workplace dynamics [6][7]. - The success of these shows has prompted other genres to adopt similar approaches, focusing on the authentic experiences of ordinary people rather than celebrity-centric narratives [10][13]. Group 3: Audience Engagement - The rise of "共情牛马" (empathizing with the working class) as a dominant theme in variety shows reflects a growing awareness of the collective anxiety faced by modern workers [11][13]. - The ability of these shows to provide both humor and healing has allowed viewers to find their own reflections and dignity within the content, enhancing audience engagement [9][12]. - The industry's shift towards addressing real-life issues faced by the working class is seen as a positive development, indicating a deeper connection between content creators and their audience [13].