Core Viewpoint - The article discusses the one-year anniversary of the split between Dong Yuhui and Dongfang Zhenxuan, analyzing the current status and challenges faced by both companies in the live-streaming e-commerce industry [3][4][27]. Group 1: Company Performance Post-Split - After the split, Dong Yuhui's company, Yuhui Tongxing, has surpassed 30 million followers, while Dongfang Zhenxuan has around 28 million [7]. - In terms of live-streaming viewership, Yuhui Tongxing averaged 15.73 million daily views over a recent 30-day period, compared to Dongfang Zhenxuan's 3.84 million [7][8]. - Despite Yuhui Tongxing's decline in viewership by 45% year-on-year, it still outperformed Dongfang Zhenxuan in sales [9][10]. Group 2: Challenges Faced by Each Company - Yuhui Tongxing has not established a supply chain, relying heavily on Dong Yuhui's personal brand, which poses risks if viewership declines [9][12]. - Dongfang Zhenxuan reported a 9.3% decline in revenue to 2.187 billion, transitioning from a profit of 160 million to a loss of 96.5 million [10][11]. - Talent retention is a significant issue for both companies, with several key hosts leaving, raising concerns about their operational stability [11][12]. Group 3: Strategic Directions - Yuhui Tongxing focuses on content creation and personal branding, while Dongfang Zhenxuan aims to build a self-owned supply chain and brand [14][20]. - The two companies are not traditional competitors anymore, as they are pursuing different business models: Yuhui Tongxing as a content-driven entity and Dongfang Zhenxuan as a supply chain-focused company [14][24]. - The article suggests that both companies are attempting to solve their respective challenges, with Dongfang Zhenxuan needing to enhance brand recognition and Yuhui Tongxing needing to reduce reliance on Dong Yuhui [24][25]. Group 4: Market Implications - The split has led to a reevaluation of their business models, with Dongfang Zhenxuan focusing on long-term brand building and Yuhui Tongxing on immediate content-driven sales [26][27]. - The article highlights a broader industry trend where companies are moving away from dependency on single influencers, indicating a shift in the live-streaming e-commerce landscape [26][28].