（来源：中国旅游报） 转自：中国旅游报 □ 刘家明 近期，2025山东宝藏小城冬季探访活动圆满落幕，活动有效推动了山东省冬季旅游资源潜力挖掘、产品 供给创新、县城旅游品牌打造，进一步提升了冬季旅游的吸引力。 山东文旅发展正经历从标杆引领到全域深耕的深刻转型，"宝藏小城"的推出，标志着山东旅游目的地建 设进入以县域为支点的发展阶段，为全国文旅高质量发展提供了鲜活样本。在文旅消费升级与产业转型 的双重背景下，县域作为文旅资源的富集地区、文化传承的重要载体，正逐步成为激发全域旅游发展的 关键引擎，山东的这一实践，既贴合了自身的发展实际，更顺应了新时代文旅产业的发展趋势。具体可 以从以下几个角度来看。 第一，从发展脉络来看，山东文旅完成了两次关键跃升，构建起层次分明的发展体系。 "一山一水一圣人"阶段，通过集中力量打造泰山、曲阜三孔、青岛等核心IP，构筑起全国知名的旅游目 的地"金字塔尖"，奠定了山东文旅的核心竞争力与品牌影响力，让"山东旅游"成为极具辨识度的标签。 随后的"好客山东"品牌塑造阶段，将发展视野拓展至烟台、临沂、威海、日照、菏泽等地级市，通过集 群化发展构建起文旅发展的坚实"塔身"，形成多点支撑、协同发 ...

Core Viewpoint - The article highlights the explosive growth of tourism in Luhua during the May Day holiday, driven by cultural initiatives and collaborative efforts, positioning it as a new hotspot in the Greater Bay Area [2][8]. Group 1: Tourism Growth - Luhua attracted over 470,000 visitors during the five-day holiday, with total tourism revenue exceeding 1.5 billion yuan, and overnight visitor numbers increasing by 73.66% year-on-year [5][6]. - The city experienced full occupancy in hotels, with multiple tourism metrics reaching new highs [6][8]. Group 2: Cultural Initiatives - The "Cultural Enrichment" project has been a key driver, integrating cultural benefits with industrial empowerment to stimulate high-quality development in the county [10][11]. - Events such as drone shows and youth performances revived historical and cultural themes, engaging the community and enhancing the cultural experience [4][14][19]. Group 3: Collaborative Support - The article emphasizes a three-pronged support mechanism involving provincial assistance, Shenzhen's aid, and university resources, creating a comprehensive support network for Luhua's development [41][42]. - Shenzhen's initiatives included funding and organizing large-scale cultural events, enhancing Luhua's visibility and attractiveness as a tourist destination [36][39]. Group 4: Party Leadership and Governance - The local government has utilized party leadership to coordinate efforts, ensuring effective organization and execution of cultural events [64][68]. - A collaborative governance model has been established, integrating community participation and resource sharing to enhance the cultural and tourism landscape [70][74]. Group 5: Long-term Vision - Luhua aims to transition from short-term tourism spikes to sustainable development through ongoing cultural activities and community engagement [88][98]. - The county's approach combines cultural heritage with modern tourism strategies, fostering a vibrant and attractive environment for both residents and visitors [100][102].