双京赋能计划
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京东与BOE“双京赋能计划”三周年 以技术与需求共振重塑产业价值链​
Cai Fu Zai Xian· 2025-08-21 01:56
Core Insights - The "Double京 Empowerment Plan" marks a successful three-year collaboration between JD.com and BOE, integrating consumer insights with advanced display technology to reshape the value chain in the display industry [1][3][9] Group 1: Collaboration and Innovation - The partnership is characterized as a strong mutual collaboration, leveraging JD.com's consumer understanding and BOE's display technology expertise to enhance the entire industry chain [3][9] - A joint research institute was established to focus on consumer visual experiences, leading to the successful implementation of the "S+ Display Certification Standard" on JD.com, which has become a key reference for consumer purchasing decisions [3][5] - The introduction of the first online immersive "BOE Technology Brand JD Self-operated Flagship Store" exemplifies a new B2B2C value delivery model, showcasing products powered by BOE's display technologies [4][5] Group 2: Market Performance and Trends - The collaboration has resulted in the successful launch of several high-demand display products, with significant sales growth during key shopping events, such as a threefold increase in sales of 240Hz and above ultra-high refresh rate monitors [5][6] - The partnership has effectively driven the popularity of professional and personalized products, guiding consumer value upgrades and validating the resource integration model [6][9] Group 3: Ecosystem Development - The "Best of Esports High-Level Alliance" was initiated to create a comprehensive esports ecosystem, attracting numerous leading global brands and focusing on enhancing player experiences [4][6] - The "100-inch Big Screen Three Truths Commitment" was announced, emphasizing quality, experience, and service, aiming to provide consumers with the ultimate large-screen experience [8] - A new "High-Value Ecological Industry Alliance" was formed, bringing together top companies to drive technological advancement, ecological collaboration, and sustainable development in the display industry [8][9]