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外资在中国 小泽秀树:我们当前处于一个“乌卡时代” 将保持战略定力深耕中国市场
Core Insights - Canon's commitment to the Chinese market is highlighted by its 20-year journey with the EOS 5 series digital cameras, emphasizing the company's growth alongside Chinese users [2] - The launch of the EOS R6 Mark III camera demonstrates Canon's understanding of local user needs and its confidence in leading the market [2] - Canon's long-term strategy includes a focus on deepening its presence in China, with a comprehensive sales and service network established across the country [5] Group 1: Company Strategy and Market Position - Canon's strategy in China has evolved since the 1970s, transitioning from technical cooperation to establishing production facilities and sales companies [5] - The company has built a robust network with 13 branches and various service centers, covering multiple business areas including imaging systems and IT solutions [5] - Canon's sales revenue in 2022 surpassed 4 trillion yen (approximately 200 billion RMB), with projections for 2024 to reach 4.5 trillion yen (about 230 billion RMB), indicating steady growth despite challenges [6] Group 2: Future Plans and Market Trends - Canon is currently concluding its first five-year plan, which has been marked by significant challenges but also by growth in its imaging business [7] - The company aims to create a new "golden era" for imaging products, targeting a large consumer base of approximately 600 million potential customers in China [8] - Canon's dual investment strategy for the next five years focuses on increasing investment in B2C imaging business while remaining cautious in B2B sectors, adapting to market opportunities [8]