Core Insights - The "Double 11" shopping festival has evolved into a complex event where consumers feel overwhelmed by pricing strategies, leading to skepticism about actual discounts [1][2][3] - There is a growing disconnect between consumer expectations and the reality of pricing during promotional events, with many consumers feeling that prices are artificially inflated before discounts are applied [2][3] Group 1: Consumer Experience - Many consumers report that prices during "Double 11" are not significantly lower than regular prices, with some items even being more expensive than before the event [1][2] - The phenomenon of raising prices before discounts is not new, but this year's execution has led to heightened consumer frustration and disappointment [1][2] Group 2: Market Dynamics - The competitive landscape has forced merchants to offer minimal discounts during peak promotional periods, leading to complex pricing strategies that confuse consumers [2][3] - The withdrawal of government subsidies has contributed to a perception of price gouging, as consumers compare current prices to those during subsidy periods [2] Group 3: Platform Responsibility - E-commerce platforms have the capability to implement stricter price monitoring systems to combat misleading promotional practices, but often prioritize short-term profits over consumer trust [3] - The integrity of the "Double 11" event is at risk as consumer trust diminishes, with many expressing a desire to wait for better prices post-event [3]