格隆汇新股 广东清远冲出一家IPO，养猪和土鸡年入超47亿，温氏前高管创办 原创 阅读全文 ...

Core Insights - The "Double 11" shopping festival has evolved into a complex event where consumers feel overwhelmed by pricing strategies, leading to skepticism about actual discounts [1][2][3] - There is a growing disconnect between consumer expectations and the reality of pricing during promotional events, with many consumers feeling that prices are artificially inflated before discounts are applied [2][3] Group 1: Consumer Experience - Many consumers report that prices during "Double 11" are not significantly lower than regular prices, with some items even being more expensive than before the event [1][2] - The phenomenon of raising prices before discounts is not new, but this year's execution has led to heightened consumer frustration and disappointment [1][2] Group 2: Market Dynamics - The competitive landscape has forced merchants to offer minimal discounts during peak promotional periods, leading to complex pricing strategies that confuse consumers [2][3] - The withdrawal of government subsidies has contributed to a perception of price gouging, as consumers compare current prices to those during subsidy periods [2] Group 3: Platform Responsibility - E-commerce platforms have the capability to implement stricter price monitoring systems to combat misleading promotional practices, but often prioritize short-term profits over consumer trust [3] - The integrity of the "Double 11" event is at risk as consumer trust diminishes, with many expressing a desire to wait for better prices post-event [3]

二是平台复杂规则下的"生存法则"。现在市场竞争激烈，大促多，淡季时商家为吸引流量，往往已 给出接近底线的优惠。而到了备受瞩目的"双11"，流量成本水涨船高。满减、打折、定金、充值、返 现……这套堪比奥数的促销规则，让消费者算蒙了，商家也未必搞得懂。商家既要让折后价看起来诱 人，又要守住利润空间，最简单的办法便是在原价上做文章。 不过，商家也许忘了，现在手机可以截屏，平台有购买记录，第三方有比价软件，消费者还会做记 账表格、会发帖询价……各种信息凑在一起，任何价格猫腻都可能被瞬间拆穿、放大，引发消费者集体 反感。 "以前'双11'是薅羊毛，现在'双11'是商家拔我毛""不着急就等等吧，过了'双11'就降价了""'双11'口 号应该叫'全年最不优惠'"……这些来自社交平台的犀利吐槽，代表着越来越多消费者的真实心声。 在这场愈演愈烈的价格"变装秀"中，作为规则制定者与监管者的平台，责任愈加凸显。事实上，平 台完全有能力建立更严格的历史价格监测系统，展示更长期的价格曲线，并对虚假促销行为施以重拳 ——这并非技术不能及，更多的是决心与短期利益之间的取舍。 "双11"始于2009年，用了十几年，才成长为一个让消费者与商家 ...

Core Viewpoint - The "Double 11" shopping festival has seen a shift in consumer sentiment, with many feeling that prices are not as favorable as advertised, leading to a potential credibility crisis for the event and the platforms involved [1][3]. Group 1: Price Dynamics - Consumers report that despite receiving significant discounts and coupons, the actual prices of products during "Double 11" are often higher than previous prices, indicating a manipulation of pricing strategies [1][2]. - Instances of price inflation prior to the event are noted, with products like a chicken rising from 238 yuan to 278 yuan before being discounted to 236 yuan, resulting in minimal actual savings for consumers [1]. Group 2: Consumer Experience - The complexity of promotional rules and pricing strategies has left consumers confused, as they struggle to navigate discounts that seem less appealing than in previous years [2]. - Social media reflects a growing discontent among consumers, with many expressing that "Double 11" has become a game of price manipulation rather than genuine savings [2][3]. Group 3: Platform Responsibility - Platforms are urged to take responsibility for monitoring historical prices and preventing deceptive promotional practices, as they have the capability to implement stricter regulations [2]. - The need for platforms to innovate in a way that prioritizes consumer trust over short-term profits is emphasized, suggesting that a focus on genuine value could restore consumer confidence [3].

Core Viewpoint - The article highlights the efforts of Guangxi province in cultivating village-level reserve talents to promote rural revitalization, showcasing successful examples of young individuals leading agricultural and entrepreneurial initiatives that benefit their communities [1][3][8]. Group 1: Talent Development Initiatives - Guangxi has implemented a three-year action plan to cultivate and reserve village-level talents, aiming to enhance the quality of village leadership and ensure a steady supply of new talent for rural revitalization [1][4]. - The region has successfully reserved 150,000 village-level reserve talents, indicating a strong foundation for future rural development [2]. - The selection process for these talents emphasizes political quality, wealth generation ability, and public reputation, with a multi-departmental review mechanism to prevent unsuitable candidates from being nominated [4]. Group 2: Successful Case Studies - In Wujing Village, the inclusion of young individuals skilled in e-commerce has led to significant revenue generation, with the village earning over 4.5 million yuan through online sales of local products [3]. - The article features individuals like Lan Changda, who returned to his hometown to develop a corn seed production base, positively impacting over a thousand local farmers [1]. - Young talents like Feng Weiming and Wei Changyong are highlighted for their entrepreneurial projects that create jobs and boost local economies, demonstrating the effectiveness of the talent cultivation strategy [7][8]. Group 3: Training and Practical Experience - Guangxi emphasizes practical training for village-level reserve talents, with programs designed to enhance their skills in various areas such as agricultural techniques and community management [5][6]. - The region has established a system of mentorship and hands-on experience, pairing new talents with experienced leaders to facilitate knowledge transfer and skill development [6][8]. - The training initiatives have resulted in a youthful and educated talent pool, with over 30% of the reserve talents being under 35 years old and nearly 90% holding a high school diploma or higher [4].

Core Insights - The county's political consultative conference has organized a small market in Yilin Village to promote the purchase of local agricultural products, which has been ongoing for four years [1][3] - The total amount spent by the county's political consultative conference staff on consumption assistance reached 48,300 yuan, with 15,000 yuan spent through the "832" platform and 33,300 yuan on-site at the market [3] Group 1 - The small market features a variety of products including rice, poultry, nuts, and walnuts, all sourced from local farmers [1][3] - The initiative aims to enhance farmers' income through a model of "buying to help" and "sales to promote production" [3] - The county's political consultative conference has been actively involved in rural revitalization efforts, providing recommendations to local government and facilitating connections between enterprises and local communities [3]

Group 1: Agricultural Development in Ganzi Prefecture - Ganzi Prefecture is experiencing a harvest season with significant yields, including over 280 million pounds of "Meiren Cui" apples and an expected total barley production of over 27,800 tons, marking a 4.9% increase from last year [2] - The region faces challenges such as limited arable land, high altitude, and poor transportation, which complicate agricultural development [2] - Innovative agricultural practices, including crop rotation and the introduction of winter crops, have been implemented to enhance productivity and soil health [5][6] Group 2: Forest Resources and Economic Development - Ganzi Prefecture is leveraging its extensive forest resources, with 6.96 million hectares of forest land, to develop a "forest economy" by promoting products like mushrooms, green tea, and medicinal herbs [7] - As of June this year, the production of forest products reached 9,111.7 tons, generating nearly 2 billion yuan in value [8] - The region has also developed various livestock farming practices under forest canopies, contributing to an additional revenue of 15.99 million yuan [9] Group 3: Organic Product Development - The first organic index for Ganzi's mushrooms was released, achieving a score of 83.4%, which enhances the brand's marketability [10][11] - Ganzi's organic products, including "Meiren Cui" apples and other specialty items, have seen significant market success, with premium mushrooms priced over 1,000 yuan per kilogram [11] - The region aims to establish a comprehensive logistics hub for organic products, focusing on six major industry clusters, including yak and pig farming, grains, fruits, and wines [11]

Core Points - The article highlights the success of a village assistance program that has significantly improved the income of local farmers through effective marketing of their agricultural products [1][2] - The initiative, referred to as the "Love Truck," has facilitated the sale of nearly 10 million yuan worth of agricultural products over the past four years, enhancing the financial well-being of the villagers [2] Group 1 - The program began in July 2021, focusing on connecting local farmers with the purchasing needs of over 800 faculty members from a nearby college [1] - Farmers have reported substantial increases in income, with one farmer stating that the assistance team helps sell over 20,000 pounds of pears annually, generating significant revenue [1] - The initiative has enabled villagers to sell various products, including pears, pigs, chickens, and goats, leading to improved livelihoods [1] Group 2 - The "Love Truck" initiative has transformed the sales landscape for farmers in the mountainous region, allowing them to access broader markets [2] - The program has resulted in a notable increase in the villagers' income and overall happiness, as evidenced by their improved financial status and smiles [2]

Group 1 - The "Chicken and Vegetable Symbiosis" project in Chizhongyuan Village, Hangzhou, integrates poultry farming with vegetable cultivation, allowing for efficient resource recycling and space utilization [3] - Each acre of the 70-acre vegetable garden is equipped with 10 chicken coops, each housing approximately 15 chickens, creating a vertical space layout that promotes ecological balance [3] - The project includes a "New Urban Farmer" model, enabling urban residents to adopt a nest of chickens and monitor their growth through a mobile app, enhancing engagement with agricultural practices [3] Group 2 - Zhejiang Province has recognized the "Chicken and Vegetable Symbiosis" as a typical case of green ecological farming among 31 innovative development models in animal husbandry [3] - Other notable cases include smart breeding of egg-laying hens and brand marketing strategies for local chicken products, showcasing a variety of innovative approaches in the region [4] - Hangzhou's livestock industry is focusing on urban-rural integration and reducing disparities, with significant increases in poultry production, including 1.5 million ducks and 1 million mountain chickens, contributing over 1 billion yuan to farmers' income [4]

Core Viewpoint - Companies are misleading consumers by registering confusing trademarks, which increases consumer identification costs and may lead to a loss of trust in the long run [1][2][3] Group 1: Misleading Trademarks - Many brands use ambiguous trademarks that create confusion, such as "zero" or "zero additives," which consumers interpret as natural and free from additives, despite the lack of a unified industry definition [1][2] - Brands like "多半" (more than half) mislead consumers regarding product quantity, damaging brand reputation when the actual product does not meet expectations [1] Group 2: Consumer Trust and Brand Integrity - Consumers often assume that products with similar branding to well-known brands are of comparable quality, leading to potential disappointment when the actual product does not match expectations [2] - The erosion of trust occurs when brands use clever marketing tactics that obscure the true nature of their products, making it difficult for consumers to hold companies accountable [2][3] Group 3: Increased Consumer Identification Costs - The use of misleading trademarks complicates the purchasing process, increasing the difficulty for consumers to make informed decisions and leading to negative experiences [3] - Instances of brands claiming to be "sugar-free" while containing sugar illustrate how deceptive marketing can damage consumer trust and brand integrity [3]