2月11日是腊月廿四，天刚蒙蒙亮，邕江边的那马圩已经热闹开了。 上午7点，809路公交车从福建园公交枢纽缓缓驶出。不一会儿，车上便坐满了赶圩的人，车厢内欢声笑 语不断，就像过年走亲戚般热闹。 "那马圩一个月去两趟，有公交车方便多了。"市民张贵良把小拖车往脚边一搁，笑得眼睛眯成缝，"去 赶圩买粉利、土鸡、土鸭，备点年货，等孩子们回来过年！" 8点，809路公交车稳稳停在那扭村站。 车门一开，圩日的气息就涌了上来——菜心挂着露水，土鸡在笼子里啼鸣，卖扣肉的阿姐支起油锅，面 坯往下一滑，"滋啦"一声，白烟腾起，香飘半条街。 "给我来3斤！"阿姐手起刀落，油汪汪的扣肉码进打包盒，递过去时不忘嘱咐一句："吃的时候热一热， 软糯得很！"年味，就是这锅滋滋作响的油花，是盘子里堆得冒尖的硬菜。 "那马圩正宗西洋鸭，现抓现卖！"圩市入口旁，梁济林的鸭摊前围了好几个人。他凌晨5点就起床抓 鸭、装车，忙得额头冒汗，嘴上却没停过。"赶圩要趁早，10点差不多就卖光了，生意好得很！"梁济林 说。 一位老主顾蹲在摊前挑鸭子，拎起这只看看，又抓过那只摸摸。梁济林冲她喊："阿姨，我这鸭你还信 不过？"阿姨回："年年都买你的鸭子，还用说？"两人 ...

2024年3月，梅娉艳创立的公司与黄山区谭家桥镇长罗村强村公司共同出资，成立了黄山美岸农业发展 有限公司，黄山区乡村品牌运营孵化中心也正式启动，"梅姑娘乡村市集"应运而生。 黄山区乡村品牌运营孵化中心首批选了20个特色村开展合作。"通过跨村联建，各村优势互补、一起发 展。"梅娉艳说。 怎么"联"？梅娉艳举了个例子，舒溪村的优质黑芝麻集中收购后，送到龙山村的食品加工厂，做成黑芝 麻月饼、五黑核桃粉，再运到有设计能力的凤凰村进行包装。经过这样跨村的"接力"，产品附加值明显 上去了。 "'乡村市集'把我们周边村都串起来了。"谭家桥镇长罗村党总支书记、村委会主任刘和满说。（安徽日 报记者 李丹青） 来源：人民日报 安徽黄山市黄山区20个村的账户上，多了一笔来自"梅姑娘乡村市集"的从9000元到1万元不等的年度分 红。 在黄山区乡村品牌运营孵化中心，负责人梅娉艳向记者展示了一张特别的"分红清单"：每个村基础收益 9000元，舒溪村配合品牌发展，奖1000元……18.8万元分给了20个村庄。 2017年，梅娉艳回到家乡创业。2019年，在经营民宿的同时，她开始帮乡亲们卖土鸡、黑芝麻等山 货。"东西特别受欢迎，可好产品总是 ...

Core Viewpoint - The article highlights the transformation of agricultural sales in rural Anhui, particularly in Hu Dui Village, through the use of live streaming, which has significantly improved the efficiency and profitability of local farmers [1]. Group 1: Live Streaming Impact - Farmers in Hu Dui Village have shifted from traditional market selling to live streaming, allowing them to sell fresh produce directly to consumers [1][3]. - The "Village Chief Duo" live streaming team has been established, showcasing a collaborative model that enhances sales through engaging presentations [4]. - Daily sales from the live streaming sessions range from 6,000 to 8,000 RMB, with peak sales reaching 15,000 RMB [4]. Group 2: Agricultural Products and Sales Growth - The live streaming initiative has led to a significant increase in sales, with one farmer selling over 700 orders of garlic sprouts in just six days [4]. - The live streaming platform has expanded its customer base to regions including Jiangsu, Zhejiang, and Shanghai, with some orders reaching as far as Inner Mongolia and Xinjiang [4]. - The county aims to achieve over 100 million RMB in sales through direct live streaming by 2025, with total e-commerce transactions in agriculture and tourism exceeding 2 billion RMB [6]. Group 3: Community and Governance Role - Live streaming has evolved beyond sales, serving as a platform for community governance, policy consultation, and conflict resolution [6]. - All 19 towns and 318 villages in Lingbi County have established "He Mei Rural Live Streaming" channels, indicating widespread adoption of this new sales model [6].

2026年春运大幕拉开，在海拔800米的赣南隆木乡高山农场，一场物流"革命"正在上演。无人机翻山越 岭将深山农货送抵高铁站，高铁接力将土鸡、甜柚等特产全速送达大湾区餐桌，昔日"困在深山"的农产 品搭上春运快车，高效触达千里之外的市场。 中国铁路南昌局集团有限公司赣州车务段赣州西站站长欧阳天才对《中国经营报》记者介绍，隆木乡平 均海拔超800米，过去农货出山需要乘汽车颠簸2小时，损耗大、时效慢。铁路部门聚焦这一痛点，联合 各方创新物流模式，在各高山农场建成标准化无人机起降点，使用单次载重20公斤的无人机"点对点"将 新鲜农货运至山下物流集散点，仅需10分钟，效率较传统汽车运输提升12倍。农货下山后，直接接入赣 州西站专门开辟的农货绿色通道，享受"优先安检、优先装车、优先转运"的"三优服务"，再通过赣深高 铁全速直达大湾区。无人机解决"最初一公里"，高铁打通"跨城大动脉"，构建起双向流通的"快车道"。 春运期间，"铁路助农主播团"联动赣州市南康区20余户农户开展"云端探源"直播，土鸡啄食、甜柚挂果 的生态场景实时呈现，配合"云端认购"与线上互动。 此次春运助农并非临时之举，而是"政府控品、铁路运销、农民受益"长效 ...

随着农产品的热销，郭美华发现，问题也随之而来。由于农村小作坊生产规模小、资金有限，部分山货 存在未取得SC生产许可证、包装标识不规范等问题，这些无奈之处却被一些牟利性职业打假人利用， 通过投诉、反复举报等手段恶意索赔。"有的农民短期内遭遇数十次投诉，最后只能被迫下架产品、销 毁存货。"对此，郭美华十分揪心。 带着乡亲们的期盼，郭美华在今年湖南两会上带来了一份接地气的建议。"首先要让土特产有'合法身 份'。"郭美华建议拓宽小作坊许可目录，将粽子、坛子菜等农村常见加工品纳入许可范围，"可以借鉴 其他省份的经验，推行集体认证模式，由行业协会或合作社牵头，为分散农户提供集中认证服务，降低 合规成本"。 ■文/三湘都市报全媒体记者 罗艾敏 视频／宋科铖 "尝一尝我们的辣椒酸枣片！今年我带了好多桃江特产上会，特别受欢迎，这两天全分完了！"2月4日， 在代表驻地，省人大代表郭美华热情分享着她带来的桃江特产。 2015年，嗅到家乡创业热潮的郭美华，回到益阳市桃江县大栗港镇黄道仑村开办农场。土鸡土猪生态养 殖、传统坛子菜腌制、应季瓜果种植，她把田间地头的"土货"当成宝贝，靠着电商直播一步步打开市 场。 "乡亲们跟着我一起干，几 ...

Core Viewpoint - The establishment of the Yongliang East-West Cooperation E-commerce Service Center in Zhaojue County has significantly boosted local agricultural products sales and farmer income through e-commerce initiatives [1] Group 1: E-commerce Development - The Yongliang East-West Cooperation E-commerce Service Center was created to promote local specialties such as native chickens, black pigs, and bitter buckwheat, especially during the peak sales season around the Spring Festival [1] - Over the past year, the center has helped approximately 500 local farmers develop related planting and breeding industries, leading to stable income growth [1] Group 2: Sales Performance - By August 2025, the center's live streaming room will be upgraded to showcase the harvesting and processing of local specialties like highland mushrooms, with over 30 online and offline live streaming events organized [1] - The online sales revenue has exceeded 4.2 million yuan, with a repurchase rate of 40% for key products such as highland mushrooms and grains [1] Group 3: Comprehensive Support Services - Ningbo is also developing a live video shooting base for agricultural specialty products at the center, providing one-stop services including e-commerce operations, technical support, talent training, and brand incubation for local agricultural and cultural tourism enterprises [1] - The initiative aims to create a complete "production-supply-broadcast-sales" ecosystem [1]

Core Insights - The rise of rural e-commerce influencers, known as "village broadcasters," in Luzhou is significantly contributing to local economic development and agricultural sales [5][10] - The transformation from attracting followers to generating revenue through local industries marks a new phase for these influencers [10][11] Group 1: Village Broadcasters' Impact - Ming Hongqiang, a prominent village broadcaster, has over 1.68 million followers on Douyin and estimates sales of tens of thousands of yuan during the upcoming New Year festival [5][6] - Luzhou has seen the emergence of numerous rural e-commerce influencers, with two having over 10 million followers, 80 with over 1 million, and 1,130 with over 100,000 followers [5] - The success of these influencers is leading to a broader trend of rural entrepreneurship and economic revitalization in the region [6][8] Group 2: Economic Contributions - Ming Hongqiang's live broadcasts have achieved a peak viewership of 100,000, generating over 200,000 yuan in sales per session [7] - The total rural online retail sales in Luzhou reached 1.901 billion yuan in 2025, a year-on-year increase of 16.59%, while agricultural product online retail sales were 1.169 billion yuan, up 12% [10] - The "village broadcasting" model is evolving from merely attracting attention to effectively converting traffic into economic value [10] Group 3: Challenges and Support - New village broadcasters face challenges such as competition and lack of systematic operational knowledge, which can hinder their growth [12][14] - The local government is implementing policies to strengthen the training and development of rural e-commerce talent, with 21 training sessions held in 2025 for 770 participants [14][15] - Future initiatives include hosting competitions and events to provide broader platforms for village broadcasters and enhance their market analysis and brand operation skills [15][16]

Core Viewpoint - The article emphasizes the integration of ecological protection and high-quality development in Wuzhishan, focusing on the transformation of ecological advantages into development advantages through industrial ecologicalization and ecological industrialization [2][8]. Group 1: Industrial Ecologicalization - Wuzhishan is leveraging its ecological advantages to promote industrial ecologicalization, with initiatives such as a weekly market that connects local farmers directly with consumers, enhancing rural revitalization [2]. - Significant investments are being made in the beverage industry, including a 230 million yuan investment in the Spring Warm Flowering beverage factory, which will have a production capacity of one million bottles per day [3]. - The establishment of three major water factories is expected to generate an annual industrial output value of 600 million yuan by 2026, showcasing the focus on green development [3]. Group 2: Ecological Industrialization - Wuzhishan is actively exploring new paths for deep integration of "ecology+" in various sectors, including agriculture and tourism, with initiatives like the "five zeros" ecological agriculture model [6][7]. - A comprehensive ecological restoration project costing over 600 million yuan is underway, aimed at enhancing urban environments and ensuring ecological safety, with completion expected by 2025 [6]. - The city is also developing eco-tourism projects, such as the Maona Village, which combines ecological resources with cultural heritage to attract tourists and promote sustainable development [7]. Group 3: Government Support and Business Environment - The local government is enhancing the business environment through initiatives like the "Big Night Shift" service brand, which aims to support enterprises and foster a collaborative atmosphere for development [5]. - Regular meetings between city officials and business representatives are held to gather feedback and align on development strategies, ensuring a strong partnership between government and industry [5]. Group 4: Future Development Goals - Wuzhishan aims to maintain a balance between ecological health, economic strength, and social stability, with a clear focus on achieving significant growth in the upcoming quarters [8].

Core Viewpoint - The article highlights the successful initiative of a disability care center in Ningxiang City, which utilized social media to sell farm products, specifically pigs and chickens, to support disabled individuals and provide them with employment opportunities [4][5][6]. Group 1: Sales and Community Support - The center's director, Luo Yongsheng, expressed gratitude for the rapid sale of 17 pigs, which were pre-ordered within two days after a social media appeal [4]. - Following the initial sales, there was a surge in demand, with many individuals contacting the center to purchase more products [5]. - The center has arranged logistics to deliver the products according to customer orders, showcasing effective community engagement [5]. Group 2: Employment and Economic Impact - The center supports nearly 80 disabled individuals, with 45 classified as poverty monitoring households, through agricultural assistance programs [5][6]. - The initiative not only provides food products but also creates job opportunities for disabled individuals, allowing them to find value through labor [6]. - The center has diversified its activities by also engaging in handcraft work and collaborating with local businesses to enhance income for its members [6].

Core Insights - The article highlights the success of a live-streaming e-commerce initiative in Gansu Province, where elderly villagers have become key players in selling local agricultural products, significantly increasing their income and sales revenue [1][2]. Group 1: Economic Impact - The average annual income of villagers in Zhuangzi Miao has surpassed 21,000 yuan for the first time, with total sales from farming and livestock reaching over 3 million yuan [1]. - The local government has initiated support measures, including subsidies for logistics costs of agricultural products and provision of free venues and equipment for live-streaming [2]. Group 2: Community Engagement - A group of elderly villagers, averaging over 65 years old, have taken on roles as live-stream hosts, showcasing their products and attracting a growing audience [1]. - The initiative has led to the training of nearly 1,000 new farmers in the county, promoting a new model of agricultural sales through live-streaming [2]. Group 3: Future Projections - By 2025, the rural e-commerce network retail sales in the county are projected to exceed 360 million yuan [2].