杨清艳以前在外地做食品批发生意，一次回村，她发现家家有货，却没人会卖，"峁上的爷爷奶奶，不 知道自己手里都是宝。" 直播开始，"三奶奶"手中的板栗南瓜先占据了画面中间。后面一阵急促扑腾——"八爷"怀里的土鸡响亮 地"咯"了一声。 "新年到了，咱直播间里也是喜气洋洋。"镜头外，直播带头人杨清艳说，"去年卖得不错，今年准备再 进一步，带老乡搞订单种植，精准销售！" 这几年，在甘肃省环县耿塬畔村庄子峁村民小组，一群平均年龄超过65岁的"老把式"成了"村播"主角， 不仅起了艺名，还通过电商平台让农产品走出大山。借助直播，庄子峁人均年收入首次超过2.1万元， 农庄种植养殖销售额达300多万元。 《人民日报》（2026年01月09日05版） 责编：秦雅楠、卢思宇 返乡后，杨清艳注册账号、组直播团，带着十几名村民陆续开播。镜头里，乡亲们在锅台边熬酱油、煎 饼子，吸引了越来越多观众。"土货和乡愁充满吸引力，庄子峁就是咱的直播间！"杨清艳说，自从参加 了县里的直播电商人才培训班，大家的带货技能不断精进。 目前，环县有17个村开始发展类似庄子峁的新农人直播带货模式，累计培养新农人近千人。为助力土货 出山，当地不仅补贴农特产品物流 ...

"十五五"规划建议提出，要打造新兴支柱产业，加快低空经济等战略性新兴产业集群发展。在江 西，近年来随着政策细化落地、技术深度融合、场景加速拓展，低空经济正加速崛起，从概念探索迈向 规模化落地。 记者在江西省赣州市南康区看到，作为全国首个无人机物流配送试点项目所在地，当地建立"无人 机+高铁"运输专线，打造纵横交错的空中高速物流网络，让农产品更快速、便捷地走向市场。 无人机+高铁联运 为乡村发展注入新活力 清晨的隆木乡，薄雾还未散去，春田农场的罗芳文就收到了来自深圳的订单，他抓紧时间，把土鸡 和土鸡蛋打包、封箱，装进无人机，在确认安全后，快递小哥远程操纵无人机。12分钟后，满载着深山 鲜货的无人机就降落到集散点，而这条崎岖山路，开车要走一个多小时。 赣州市南康区隆木乡春田农场负责人罗芳文：发出一批到深圳的农产品，9点多钟冷链车到赣州西 站，一个小时高铁到深圳，中午就可以吃到。 隆木乡坐拥得天独厚的生态环境，是优质畜禽养殖的天然宝地，但这里山路蜿蜒、沟壑纵横，农产 品外运一度是制约农场发展的"老大难"问题。作为全国首个无人机物流配送试点项目所在地，赣州南康 区大胆探索创新，率先建立起无人机运输专线，为深山农产品打 ...

为进一步巩固和拓展脱贫攻坚成果，我们根据脱贫户不同的就业需求，通过走村入户送"菜单"的方式， 提供了农机修理工、保洁员等实用工种的技能培训，帮助他们掌握一技之长，实现从"输血"到"造血"的 转变。面对无技能、缺劳动力的脱贫户，则通过合作社"保底分红"机制，通过流转土地，帮助他们增 收。 "一片田"指的是打破传统种植方式，实施集中连片种植，流转周边170户孤寡老人及外出务工户的土地 4000多亩，种植马铃薯、饲料玉米、荞麦等。不仅可以解决农村土地弃耕撂荒等问题，切实保护耕地红 线，还能推进机械化作业，提高生产效率。这几年，年均土地流转收入在120万元左右。 "一根秆"主要是做秸秆文章。我们成立了饲料加工厂，统一收购周边地区的玉米秆、麦秆等农作物秸 秆，把它们粉碎成青贮饲料。过去，秋收后秸秆一般都被焚烧，或者堆在田埂，挺影响环境的。如今秸 秆能换钱、村民厂里能打工，养殖成本还降低了，大家都很高兴。同时我们将农作物秸秆、青贮玉米打 包反季销售，进一步夯实了产业发展基础。 "一群羊"是指14个村共同构建合作养羊的村集体经济体系。2021年我们提出村集体经济"抱团取暖"发展 模式后，通过土地流转、资金入股等模式，联合1 ...

在休宁县溪口镇江潭村，海霞家庭农场的"山鸡哥"孙桂林同样靠着林下养鸡收获满满。他的基地创办于 2015年，已经累计投入资金60万元，一年养殖土鸡一万四千余羽，年产30万枚土鸡蛋成了市场"抢手 货"。 "今年我们已经销售了六七千只土鸡了，鸡蛋销了二十万个，毛利有七八十万元。"休宁县溪口镇海霞家 庭养殖农场负责人孙桂林说。 休宁县坚持规划引领，优化林下经济发展布局，加强技术指导，促进林茶、林鱼、林菌等产业多元化组 合发展。积极培育壮大龙头企业、专业合作组织、专业大户、家庭林场等新型经营主体，探索"公司＋ 基地＋合作社+林农"发展模式，以点带面辐射周边居民。 中新网安徽新闻12月25日电 （余影 宋建忠 葛睿）近年来，休宁县深入践行"绿水青山就是金山银山"理 念，立足山区优质森林资源禀赋，以政策扶持为引领、特色产业为抓手、科技赋能为支撑，念好"山"字 经，做活"林"文章，打好林下经济发展"组合拳"。 铁皮石斛被誉为"九大仙草之首"，对生长环境要求苛刻，休宁县溪口镇碜溪村植被繁茂、常年云雾缭 绕、水质优良，为其提供了得天独厚的生长条件。近日，走进休宁县溪口镇碜溪村铁皮石斛种植基地， 树林下的铁皮石斛依然透着绿意。 " ...

冬季寒意渐浓，白河县西营镇的田间地头、车间厂房却是一派热火朝天的繁忙景象。大棚内，红彤彤的 草莓缀满枝头；养殖场里，肥硕的生猪长势喜人；生产车间中，机器轰鸣作响，工人们忙碌不停。"冬 闲人不闲，产业四季旺"，这生动鲜活的场景，正是西营镇坚持农工并举、推动三产深度融合发展的真 实写照。 车间下乡，让"指尖经济"活起来。产业兴旺，二产支撑是关键。在西营镇，毛绒玩具制造业正成为留守 妇女增收致富的"摇钱树"。 草莓飘香、生猪满栏、玩具畅销，西营镇特色产业的蓬勃发展，离不开"因地制宜、多元发展"的科学产 业布局。近年来，该镇锚定"产业强镇"建设目标，在稳固传统农业根基的同时，积极探索"一产筑基、 二产赋能、三产增效"的融合发展新路径。立足全镇资源禀赋，西营镇精准施策发力，统筹推进设施农 业、生态养殖、劳动密集型加工产业及乡村旅游提质扩面，为多元产业融合发展筑牢了坚实基础。 人才赋能，让规模养殖"强"起来。在西营镇，养殖业早已告别传统散养模式，转型为吸引人才返乡创 业、带动群众增收致富的支柱产业。 每天清晨，蔓营村六组山坳里的养猪场，总能看到高安林忙碌的身影。谁能想到，这位整日与猪群打交 道的养殖"老把式"，竟是一名返 ...

Core Viewpoint - A new IPO has emerged from Qingyuan, Guangdong, focusing on pig farming and native chicken production, generating over 4.7 billion yuan in annual revenue, founded by a former executive of Wen's Foodstuffs Group [1] Group 1: Company Overview - The company specializes in pig farming and native chicken production, indicating a diversified agricultural focus [1] - The annual revenue of over 4.7 billion yuan highlights the company's significant market presence and operational scale [1] Group 2: Industry Context - The agricultural sector, particularly in livestock and poultry, remains a vital part of the economy, with increasing demand for quality meat products [1] - The involvement of experienced executives from established companies like Wen's Foodstuffs Group suggests a trend of leveraging industry expertise to drive new ventures [1]

Core Insights - The "Double 11" shopping festival has evolved into a complex event where consumers feel overwhelmed by pricing strategies, leading to skepticism about actual discounts [1][2][3] - There is a growing disconnect between consumer expectations and the reality of pricing during promotional events, with many consumers feeling that prices are artificially inflated before discounts are applied [2][3] Group 1: Consumer Experience - Many consumers report that prices during "Double 11" are not significantly lower than regular prices, with some items even being more expensive than before the event [1][2] - The phenomenon of raising prices before discounts is not new, but this year's execution has led to heightened consumer frustration and disappointment [1][2] Group 2: Market Dynamics - The competitive landscape has forced merchants to offer minimal discounts during peak promotional periods, leading to complex pricing strategies that confuse consumers [2][3] - The withdrawal of government subsidies has contributed to a perception of price gouging, as consumers compare current prices to those during subsidy periods [2] Group 3: Platform Responsibility - E-commerce platforms have the capability to implement stricter price monitoring systems to combat misleading promotional practices, but often prioritize short-term profits over consumer trust [3] - The integrity of the "Double 11" event is at risk as consumer trust diminishes, with many expressing a desire to wait for better prices post-event [3]

Core Insights - The "Double 11" shopping festival has officially started, with various platforms promoting it as the "best deal of the year," yet many consumers report that prices are not significantly lower than before [2][4] - There is a notable trend of prices being raised before the event, leading to consumer frustration as discounts do not reflect genuine savings [2][3] - The competitive market environment and complex promotional rules have led to a situation where businesses manipulate original prices to maintain profit margins while trying to attract consumers [3][5] Group 1 - The phenomenon of raising prices before discounts is not new, but this year's situation has particularly upset consumers due to the contrast with previous government subsidies that created lower price expectations [2][3] - The intricate promotional strategies, including various discounts and rebates, have confused consumers, making it difficult for them to perceive real value [3][5] - Social media reactions indicate a growing discontent among consumers, with many expressing skepticism about the value of participating in "Double 11" [3][4] Group 2 - The platforms that facilitate these sales have a responsibility to implement stricter price monitoring systems to prevent misleading promotional practices [3][5] - The long-term sustainability of the "Double 11" festival is in question as consumer trust diminishes and participation declines [4][5] - A shift towards consumer-centric reforms rather than just innovative promotional tactics is necessary for the future success of the event [5]

Core Viewpoint - The "Double 11" shopping festival has seen a shift in consumer sentiment, with many feeling that prices are not as favorable as advertised, leading to a potential credibility crisis for the event and the platforms involved [1][3]. Group 1: Price Dynamics - Consumers report that despite receiving significant discounts and coupons, the actual prices of products during "Double 11" are often higher than previous prices, indicating a manipulation of pricing strategies [1][2]. - Instances of price inflation prior to the event are noted, with products like a chicken rising from 238 yuan to 278 yuan before being discounted to 236 yuan, resulting in minimal actual savings for consumers [1]. Group 2: Consumer Experience - The complexity of promotional rules and pricing strategies has left consumers confused, as they struggle to navigate discounts that seem less appealing than in previous years [2]. - Social media reflects a growing discontent among consumers, with many expressing that "Double 11" has become a game of price manipulation rather than genuine savings [2][3]. Group 3: Platform Responsibility - Platforms are urged to take responsibility for monitoring historical prices and preventing deceptive promotional practices, as they have the capability to implement stricter regulations [2]. - The need for platforms to innovate in a way that prioritizes consumer trust over short-term profits is emphasized, suggesting that a focus on genuine value could restore consumer confidence [3].

Core Viewpoint - The article highlights the efforts of Guangxi province in cultivating village-level reserve talents to promote rural revitalization, showcasing successful examples of young individuals leading agricultural and entrepreneurial initiatives that benefit their communities [1][3][8]. Group 1: Talent Development Initiatives - Guangxi has implemented a three-year action plan to cultivate and reserve village-level talents, aiming to enhance the quality of village leadership and ensure a steady supply of new talent for rural revitalization [1][4]. - The region has successfully reserved 150,000 village-level reserve talents, indicating a strong foundation for future rural development [2]. - The selection process for these talents emphasizes political quality, wealth generation ability, and public reputation, with a multi-departmental review mechanism to prevent unsuitable candidates from being nominated [4]. Group 2: Successful Case Studies - In Wujing Village, the inclusion of young individuals skilled in e-commerce has led to significant revenue generation, with the village earning over 4.5 million yuan through online sales of local products [3]. - The article features individuals like Lan Changda, who returned to his hometown to develop a corn seed production base, positively impacting over a thousand local farmers [1]. - Young talents like Feng Weiming and Wei Changyong are highlighted for their entrepreneurial projects that create jobs and boost local economies, demonstrating the effectiveness of the talent cultivation strategy [7][8]. Group 3: Training and Practical Experience - Guangxi emphasizes practical training for village-level reserve talents, with programs designed to enhance their skills in various areas such as agricultural techniques and community management [5][6]. - The region has established a system of mentorship and hands-on experience, pairing new talents with experienced leaders to facilitate knowledge transfer and skill development [6][8]. - The training initiatives have resulted in a youthful and educated talent pool, with over 30% of the reserve talents being under 35 years old and nearly 90% holding a high school diploma or higher [4].