Core Insights - The sixth Yangtze River Delta Cultural Expo introduced the "Ancient Town New Ecology: Cross-Border Integration Innovation Exhibition Area," focusing on the "Ancient Town+" cross-border integration model [1] - The event showcased various "Ancient Town+" ecological innovation cases from regions like Wuzhen, Puyuan, and others, emphasizing the integration of art, fashion, and digital technology [1][3] - The event aims to transform the ancient town tourism model from a ticket-based economy to an "immersive experience + composite consumption" industry ecosystem [5] Group 1 - The exhibition area featured collaboration with institutions like Dingdu Group, highlighting the theme of "New Species of Ancient Town Culture and Tourism" [1] - The event included industry exchanges and resource connections, running from November 20 to 22 at the National Exhibition Center [5] - A prominent "Cultural Tourism Operator Forum" was held, gathering 23 ancient town tourism management units and over 250 leading industry enterprises [5][6] Group 2 - Key industry leaders participated in the forum, sharing insights on transforming ancient towns into ideal communities that meet material, emotional, and spiritual needs [6][9] - Notable speakers included Ma Yin, founder of Anaya, who reported that operational income surpassed real estate income for the first time in 2025, reaching 3 billion yuan [6] - Wu Guoping, chairman of Wuxi Nianhua Bay, emphasized the importance of cultural genes in tourism and the need for aesthetic appreciation as a productivity factor [9] Group 3 - Chen Xianghong, founder of Wuzhen Tourism, advocated for creating tourism destinations that do not resemble traditional scenic spots, achieving a double-digit growth in visitor numbers despite surrounding towns offering free entry [11] - The forum also featured discussions on innovative paths for developing cultural IPs and transforming abandoned commercial spaces into vibrant cultural hubs [13][15] - The event concluded with a series of cross-border salons, fostering collaboration among experts from various fields to promote the "Ancient Town+" integration development [15]