Core Insights - Bloomberg has expanded its alternative data capabilities by integrating Similarweb's website traffic data into its terminal, enhancing clients' ability to gain deeper business insights and make more informed investment decisions [1][2]. Group 1: Expansion of Data Coverage - The integration will double the number of companies covered in the Bloomberg terminal's {ALTD <GO>} function to over 3,000, including both public and private companies [1][2]. - The industry focus will be strengthened, particularly in sectors such as SaaS, e-commerce, artificial intelligence, streaming, technology media and telecommunications (TMT), and healthcare [2]. Group 2: Enhanced Data Insights - Similarweb's data will improve the tracking of key performance indicators (KPIs) for companies and support cross-validation of trends across different alternative data sets [3]. - The integration aims to create a multi-dimensional insight platform for investors, allowing them to observe company performance in relation to macro trends, thereby gaining a competitive edge in a volatile market [3].