Core Insights - The report from Ctrip indicates a significant increase in tourism activity during the New Year holiday, with nationwide ticket bookings rising over four times year-on-year, showcasing a strong consumer enthusiasm for travel [1] - Zhengzhou has emerged as a standout city, with a 68% increase in overall travel orders on New Year's Day compared to the previous year, significantly outpacing the national average [1] Group 1: Consumer Trends - The New Year holiday consumption trend is predominantly driven by younger demographics, with those born after 2000 accounting for 39% of travelers, followed closely by those born in the 1990s and 1980s [2] - This younger generation embraces the "self-care travel" philosophy, focusing on emotional value, personalized experiences, and cultural immersion [2] Group 2: Popular Attractions - The "please take 3 days off and rest for 8" strategy has led to a notable increase in flight bookings starting from December 27, with hotel occupancy rates rising nearly 50% year-on-year during the holiday [3] - The top five attractions in Zhengzhou during the New Year holiday were: Henan Museum, Only Henan Drama City, Shaolin Temple, Zhengzhou Yinji Animal Kingdom, and Mount Song Scenic Area, reflecting a diverse tourism landscape that combines history, modernity, culture, and entertainment [3] Group 3: Cultural Experience - The shift in consumer behavior from "I have been" to "I have experienced" is evident, with Zhengzhou leveraging its cultural resources to create an engaging experience of Chinese civilization [4] - Innovations such as digital exhibitions at Henan Museum and immersive theater experiences at Only Henan Drama City are enhancing visitor engagement and increasing secondary spending [4] Group 4: International Tourism - There has been a significant rise in inbound travel bookings during the New Year holiday, with Zhengzhou positioned as a key gateway for international tourists interested in exploring Central Plains culture [5] - International visitors from Malaysia, Thailand, Singapore, and South Korea have shown a strong interest in the historical and cultural offerings of Henan [5]