Core Insights - Metoday, founded in 2018 in New Zealand, embodies the essence of the pure land and aims to transform natural gifts into accessible health aesthetics [3] - The brand emphasizes three core values: integrity, innovation, and guardianship, which have earned it the New Zealand national honor silver fern certification [3] - Metoday's products are designed as scene-specific nutritional solutions, integrating health into daily life rather than treating it as a chore [3] Product Offerings - The "Daylight White Bottle" serves as an invisible armor for working women, combining biotin and plant-based ingredients to maintain skin radiance after long hours [3] - The "Nighttime Purple Bottle" acts as a skin repair agent, initiating collagen regeneration during sleep, ensuring skin vitality upon waking [3] Sustainability Initiatives - Metoday's "M Bottle Transformation Plan" repurposes empty bottles into vases, aroma containers, or desktop organizers, promoting environmental consciousness [3] - The glass bottle design protects ingredient efficacy while reducing plastic pollution, aligning with the brand's sustainable philosophy [3] Brand Communication - Metoday balances scientific rigor with emotional resonance, collaborating with the Auckland University Bioengineering Institute to ensure products withstand double-blind testing [4] - The brand's global ambassador, New Zealand rugby star Beauden Barrett, personifies the brand's ethos of "revitalizing oneself" through his athletic achievements [4] Market Positioning - By 2025, Metoday aims to be more than just a nutritional brand, positioning itself as a companion for women exploring the beauty of life [4] - The brand is redefining the relationship between health and beauty, providing a trusted source of energy for urban women pursuing their dreams [4]