Core Insights - The global wearable band device market is projected to grow by 13% year-on-year in Q1 2025, reaching a shipment volume of 46.6 million units, driven by a low base from the previous year and a rebound in market demand [1] - Xiaomi regained the top position globally with a 44% increase in shipments to 8.7 million units, primarily due to the strong sales of the Redmi Band 5 [1] - Apple ranked second with a 5% increase in Apple Watch shipments, reaching 7.6 million units, while Huawei maintained third place with a 36% growth to 7.1 million units [1][2] Global Market Overview - The top five wearable band vendors worldwide in Q1 2025 are: 1. Xiaomi: 19% market share, +44% growth 2. Apple: 16% market share, +5% growth 3. Huawei: 15% market share, +36% growth 4. Samsung: 11% market share, +74% growth 5. Garmin: 4% market share, +10% growth [3] Regional Insights - In Africa, Transsion led with a 48% market share and a remarkable 217% growth, while Samsung followed with 31% and 258% growth [4] - In the APAC region (excluding Greater China), Noise held the top position with 15% market share but saw an 18% decline, while Samsung experienced a 121% growth [5] - In Latin America, Xiaomi dominated with a 38% share and 62% growth, followed by Samsung with 19% and 67% growth [6] Specific Market Performance - In Mainland China, Huawei led with a 36% market share and 25% growth, while Xiaomi followed closely with 32% and 94% growth [7] - In the United States, Apple maintained a strong lead with 49% market share and 6% growth, while Samsung captured 13% with a 31% increase [8] - In India, Noise led with 27% market share but faced an 18% decline, while Apple had a modest 1% share with a 32% growth [9] - In Germany, Apple held the top position with 29% market share and 10% growth, while Huawei experienced a significant 298% growth despite a smaller share [10]