Core Insights - The popularity of "snowy flight routes" has surged as winter approaches, with social media highlighting experiences of viewing snow-capped mountains from airplanes [1] - Major cities like Beijing, Zhangjiakou, Urumqi, and Harbin are emerging as top destinations for winter tourism, reflecting a nationwide trend towards ice and snow travel [4] Group 1: Travel Trends - Since November, searches for "ice and snow routes" such as "Xi'an to Lhasa" and "Chengdu to Urumqi" have increased, with "Chengdu to Urumqi" seeing a 48% year-on-year growth in search volume [2] - The average daily search volume for "Chongli ski tickets" has surged by 275% since November, indicating a strong interest in skiing activities [3] - The opening of the Shenyang-Baishan high-speed railway has significantly reduced travel time to Changbai Mountain, promoting weekend short trips for urban workers [5] Group 2: Booking and Pricing - Popular ski routes are currently available at low prices, with flights from Beijing to Harbin starting at 300 yuan and from Shanghai to Changchun at 280 yuan [2] - Hotel and accommodation bookings in Zhangjiakou have increased by 12%, driven by the influx of tourists, particularly from Beijing [3] - The overall booking volume for cultural and tourism activities in Beijing has risen by 15% since November, showcasing a growing interest in winter tourism [5] Group 3: Demographics and Visitor Behavior - Nearly half of the visitors to Zhangjiakou are from the post-95 generation, indicating a younger demographic engaging in winter sports [3] - The combination of "ice and snow" tourism with local cuisine, such as the 140% increase in searches for "nearby delicious Guo Bao Rou" in Harbin, is attracting a diverse range of tourists [3]