Core Insights - The winter snow season is experiencing a rapid increase in consumer interest, with significant growth in searches and bookings for snow-related travel and activities [1] Group 1: Snow Resorts Opening - Major ski resorts across China have commenced operations for the winter season, with notable openings in Xinjiang, Heilongjiang, and Jilin [3][4] - Xinjiang's Altay region has invested nearly 7 billion yuan to develop a comprehensive snow sports system, featuring 198 ski trails and 26 lifts [3] - The Yabuli Ski Resort has upgraded its facilities, offering 56 ski trails and improved service quality to cater to various skill levels [3][4] Group 2: Consumer Trends and Popular Destinations - Data from travel platforms indicates a surge in searches for "ice and snow routes," with significant increases in travel from cities like Chengdu to Urumqi, showing a 48% year-on-year growth [6] - The popularity of destinations in Northeast China remains strong, with over 50% of bookings for the winter season concentrated in cities like Harbin and Shenyang [6] - Emerging destinations for snow tourism include regions in Xinjiang and Inner Mongolia, with increased interest in southern cities like Chengdu and Lijiang [6][7] Group 3: New Attractions and Events - Harbin Ice and Snow World has expanded its area to 1.2 million square meters, marking it as the largest in history, with a total ice volume of 400,000 cubic meters [9] - Jilin province has introduced various initiatives, including 1 billion yuan in ice and snow consumption vouchers and over 800 cultural and sports events [9] - Inner Mongolia is hosting diverse winter activities, including international snowboarding competitions and local cultural events [10][11] Group 4: Local Engagement and Extended Stays - Indoor snow venues and artificial snow parks are gaining popularity in regions like Zhejiang and Guangdong, catering to local residents [7] - There is a trend of longer stays at ski resorts, with bookings for accommodations near ski areas in Zhangjiakou increasing by approximately 60% year-on-year [7]

Core Insights - The popularity of "snowy flight routes" has surged as winter approaches, with social media highlighting experiences of viewing snow-capped mountains from airplanes [1] - Major cities like Beijing, Zhangjiakou, Urumqi, and Harbin are emerging as top destinations for winter tourism, reflecting a nationwide trend towards ice and snow travel [4] Group 1: Travel Trends - Since November, searches for "ice and snow routes" such as "Xi'an to Lhasa" and "Chengdu to Urumqi" have increased, with "Chengdu to Urumqi" seeing a 48% year-on-year growth in search volume [2] - The average daily search volume for "Chongli ski tickets" has surged by 275% since November, indicating a strong interest in skiing activities [3] - The opening of the Shenyang-Baishan high-speed railway has significantly reduced travel time to Changbai Mountain, promoting weekend short trips for urban workers [5] Group 2: Booking and Pricing - Popular ski routes are currently available at low prices, with flights from Beijing to Harbin starting at 300 yuan and from Shanghai to Changchun at 280 yuan [2] - Hotel and accommodation bookings in Zhangjiakou have increased by 12%, driven by the influx of tourists, particularly from Beijing [3] - The overall booking volume for cultural and tourism activities in Beijing has risen by 15% since November, showcasing a growing interest in winter tourism [5] Group 3: Demographics and Visitor Behavior - Nearly half of the visitors to Zhangjiakou are from the post-95 generation, indicating a younger demographic engaging in winter sports [3] - The combination of "ice and snow" tourism with local cuisine, such as the 140% increase in searches for "nearby delicious Guo Bao Rou" in Harbin, is attracting a diverse range of tourists [3]

Core Points - Eastern Airlines will start its 2025 winter flight schedule on October 26, with a total of 820 aircraft and 253 domestic and international destinations across 39 countries [1][3] - The airline plans to operate 953 passenger routes, including 756 domestic and 197 international routes, with a focus on popular winter travel destinations [3] - New domestic routes include 38 additions, particularly to regions known for winter tourism, and increased frequency to cities like Harbin and Changchun [3] - The "Air Express" service will expand to 49 routes with an average of 899 daily flights, including high-frequency routes between major cities [3] - Eastern Airlines has fully deployed its 11 C919 aircraft, serving 12 routes to 10 cities in the new season [3]

Core Points - Eastern Airlines will implement its 2025 winter flight schedule starting from October 26, with a total of 820 aircraft and routes covering 39 countries and 253 domestic and international destinations, including 88 international points [2] - The airline plans to operate an average of 3,130 flights daily, representing a year-on-year increase of 0.4%, and will execute 3,220 international and regional flights weekly, up by 11.65% compared to the previous year [2] - A total of 953 passenger routes will be operated, including 756 domestic and 197 international and regional routes, with 38 new domestic routes launched, focusing on popular winter travel destinations [2] - New routes include connections to Harbin, Changchun, Shenyang, and Changbai Mountain, as well as a new round-trip route from Hangzhou to Urumqi [2] - The airline's "Air Express" service will expand to 49 routes with an average of 899 daily flights, covering major cities such as Shanghai, Beijing, and Guangzhou, with the highest frequency on the Beijing-Shanghai route [3] - Eastern Airlines has fully deployed its 11 C919 aircraft for the new season, operating 12 routes to 10 cities [4]