Core Viewpoint - The recent action plan aims to enhance consumer experience and stimulate market vitality by encouraging physical stores to adopt a "no-reason return" policy, similar to online shopping practices [1][2]. Group 1: Action Plan Details - The action plan, titled "Three-Year Action Plan for Optimizing the Consumption Environment (2025-2027)," sets a target of developing over 1.5 million physical stores with a dynamic "no-reason return" commitment by 2027 [1]. - This initiative is expected to increase consumer confidence in shopping, compel merchants to improve product quality and service levels, and create a new "worry-free return" shopping environment [1]. Group 2: Implementation and Regulation - The "no-reason return" policy is clarified to not mean "unconditional and limitless returns," with a new service standard set to be implemented on May 1, which outlines specific return conditions, processes, and service evaluations [1]. - Relevant departments are encouraged to enhance the operational mechanisms for the "no-reason return" policy, ensuring compliance through dynamic management and supervision, including penalties for non-compliance [2]. Group 3: Consumer and Merchant Balance - The initiative is seen as a crucial step in promoting consumption upgrades and creating a harmonious shopping environment, with suggestions for diverse methods to provide a relaxed shopping atmosphere [2]. - To prevent abuse of the policy by consumers, measures such as establishing consumer credit records and merchant complaint channels are recommended to protect legitimate merchant interests and achieve a win-win situation for both consumers and merchants [2].