新华社杭州9月30日电（记者郑可意、刘澈、刘铭翔）体育赛事点燃场外狂欢，千年文化融入美食，智慧服务让旅行"轻装上阵"……当国庆、中 秋"双节"相遇，在活力浙江，一系列更具质感、更富创意的假日生活方式正扑面而来！ 9月29日，2025富春江江鲜大会的主打项目"江鲜第一锅"开锅，吸引了众多游客前来品尝（无人机照片）。新华社记者 徐昱 摄 赛事IP打造假日新场景 夜幕初垂，位于嘉兴秀洲区的江南摩尔下沉广场已是人声鼎沸。这个假期，"浙BA"赛事将继续打响，而作为"第二观赛现场"，这里汇聚了众多球 迷。特色市集上，小吃琳琅满目，烟火升腾；VR体验区里，年轻人头戴设备"云游"赛场…… 市民徐晴告诉记者，尽管没有抢到比赛门票，她仍打算携家人在假期前来"打卡"，"用热血沸腾的体育元素给节日添些氛围感！" 依托"浙BA"这一全省规模最大的群众篮球赛事，浙江省诸暨市篮球中心旁近日举办共富市集。新华社记者 徐昱 摄 9月29日，位于杭州市体育场路的"南宋胡记"店铺中，店员正在拼装礼盒。新华社记者 刘铭翔 摄 从"饱口福"到"享文化"——在浙西小城衢州，鲜辣美食与传统文化共同构成了"小城游"的新引力。在马站底、裱褙巷等当地美食集聚地 ...

Core Viewpoint - The implementation of the "Beijing Offline No-Reason Return Commitment Guidelines (Trial)" has led to varying experiences in return policies across different retail formats, with brand counters generally supporting returns while small shops face challenges in accommodating such requests [1][3][4]. Group 1: Brand Counters - Most brand counters in major shopping malls allow for returns, with policies typically permitting returns within 7 days as long as the receipt and tags are retained [3][6]. - The return process at brand counters is generally efficient, with refunds processed immediately upon return [3]. - Some brands, like Uniqlo, offer a more extended return period of 30 days, contrasting with the stricter 7-day limit common among others [6]. Group 2: Small Shops - Small retail shops exhibit a more restrictive return policy, with many refusing returns unless there is a quality issue, leading to consumer frustration [4][5]. - A survey of 12 small clothing stores revealed that only 2 allowed returns within 7 days, while 9 outright refused [4]. - Consumers often feel pressured to provide reasons for returns and face pushback from staff, making the return experience uncomfortable [4][5]. Group 3: Refund Process - The refund process can be lengthy, with some consumers reporting waits of over 20 days to receive their refunds due to internal approval processes [5]. - Refunds are often contingent on the store's internal procedures, which can vary significantly from online shopping experiences where refunds are typically faster [5][6]. Group 4: Consumer Rights and Incentives - Consumers face additional challenges as returned items can lead to the loss of promotional benefits, such as coupons or loyalty points, which do not get refunded upon return [7][8]. - The inability to reuse promotional benefits after a return can deter consumers from making purchases, impacting overall sales [7][8]. Group 5: Merchant Concerns - Merchants express concerns about potential losses from returned items, including depreciation and increased management costs associated with handling returns [9]. - Some retailers fear that lenient return policies may encourage misuse by consumers, leading to a reluctance to adopt more flexible return practices [9]. - Experts suggest that clearer return policies could enhance consumer confidence and stimulate in-store purchases, benefiting overall retail performance [9].

Core Insights - The "Consumer Check" platform, developed by the China Consumers Association and supported by the State Administration for Market Regulation, has been launched for trial operation, enhancing the offline no-reason return policy for consumers [1] Group 1 - The "Consumer Check" platform has been operational for three months, increasing the number of offline no-reason return merchants to over 120,000 [1] - The coverage of the platform expanded from 6 provinces to 28 provinces, autonomous regions, and municipalities [1] - The categories of products eligible for no-reason returns include home appliances, clothing, and building materials, among others [1] - Over 78% of consumers have given positive feedback regarding the merchants listed on the platform [1]

Core Points - The implementation of a no-reason return policy for physical stores is crucial for boosting consumption and creating a harmonious consumer environment [1] - The "Consumption Check" platform, developed by the China Consumers Association and supported by the State Administration for Market Regulation, has recorded over 120,000 offline merchants offering no-reason returns since its trial launch on May 7 [1] - The platform's coverage expanded from 6 provinces to 28 within three months, and consumer satisfaction with the merchants listed exceeds 78% [1][4] Summary by Category - **Platform Development** - The "Consumption Check" platform has been operational since May 7, with over 120,000 offline merchants now included [1] - The number of provinces covered by the platform increased from 6 to 28 in three months [1] - **Consumer Engagement** - The platform allows consumers to search for merchants by region, name, or product category without needing to register [1] - Consumers can evaluate merchants' compliance with the no-reason return policy after in-store purchases [1] - **Impact on Consumption** - The no-reason return policy is seen as a key factor in resolving consumer disputes and enhancing consumer confidence [4] - The initiative is expected to drive consumption growth and improve brand reputation for honest merchants [4]

Core Insights - The "Consumer Check" platform, supported by the State Administration for Market Regulation and developed by the China Consumers Association, was launched for trial operation on May 7, 2025, providing a one-stop service for consumers to query offline merchants that offer unconditional returns [1] Group 1 - The platform has expanded its coverage from 6 provinces to 28 provinces, autonomous regions, and municipalities within three months of its trial operation [1] - The number of offline merchants listed on the platform has increased from over 70,000 to 120,000, covering various consumer categories such as home appliances, clothing, and building materials [1] - Over 78% of consumers who used the platform expressed positive evaluations of the merchants listed [1] Group 2 - Consumers can access the "Consumer Check" platform without registration by searching on WeChat or scanning a QR code [1] - The platform allows consumers to search for merchants based on region, company name, and product category, and they can set specific query conditions according to their needs [1] - After visiting a store, consumers can evaluate the merchants' fulfillment of their commitments through a satisfaction rating feature [1]

Core Viewpoint - The newly released "Beijing Offline No-Reason Return Commitment Guidelines (Trial)" allows physical stores to voluntarily commit to no-reason returns, aiming to enhance the offline shopping experience and protect consumer rights [1][2]. Group 1: Implementation of No-Reason Returns - The guidelines specify that physical store operators can tailor their no-reason return commitments, establishing clear conditions and procedures for implementation [2]. - The guidelines define the prerequisites for product condition and set boundaries against "fake purchases" and "malicious returns," promoting a structured and orderly approach to offline no-reason returns [2]. Group 2: Consumer Rights and Market Environment - Encouraging offline operators to voluntarily adopt no-reason return commitments addresses consumer needs and is essential for enhancing the competitiveness of physical retail [1][2]. - The initiative aims to create a win-win situation for both consumers and physical store operators, fostering a positive consumption environment and stimulating market vitality [2]. Group 3: Regulatory Oversight - Effective market regulation is crucial, with authorities expected to guide operators in fulfilling their commitments and addressing issues like false promises and malicious returns [2]. - The guidelines also encourage operators to establish mechanisms for resolving consumer disputes and to accept social supervision, ensuring that the no-reason return policy genuinely enhances consumer experience [2].

Core Points - The newly released "Beijing Offline No-Reason Return Commitment Guidelines (Trial)" allows physical stores to voluntarily commit to no-reason returns, aiming to enhance the offline shopping experience and protect consumer rights [1][2] - The guidelines establish clear implementation methods, conditions, and procedures for the no-reason return policy, addressing common consumer concerns and setting boundaries against malicious returns [2] Group 1 - The introduction of no-reason returns in physical stores is a response to consumer demand and a necessary step for enhancing the competitiveness of brick-and-mortar businesses [1][2] - The guidelines specify that consumers must ensure products are intact and cannot engage in malicious return practices, thus promoting a fair shopping environment [2] Group 2 - Effective regulation is essential for the success of the no-reason return policy, with market regulators expected to guide businesses and address any disruptive behaviors [2] - Encouraging businesses to establish consumer dispute resolution mechanisms and accept social supervision is crucial for fostering a positive consumption cycle [2]

Core Viewpoint - The Beijing Municipal Market Supervision Administration has issued guidelines for offline no-reason returns, emphasizing that businesses cannot refuse returns based solely on the condition of gifts or their return status [1][2]. Summary by Sections Guidelines for No-Reason Returns - The guidelines require that businesses cannot refuse returns based on the non-return or poor condition of gifts [1][2]. - Consumers are responsible for the shipping costs associated with returns, but businesses cannot impose additional costs that burden consumers [1][2]. Consumer Responsibilities - Consumers must adhere to the principle of good faith and ensure that returned items are intact and suitable for resale [1]. - Actions such as "fake purchases" or "using before returning" are prohibited [1]. Return Conditions and Procedures - The guidelines specify how to handle situations involving lost receipts, the definition of "intact goods," and the return of gifts [1][2]. - The effective period for no-reason returns is defined based on the type of product, either from the day of receipt for delivered goods or from the issuance of the receipt for self-pickup items [2]. Business Obligations - Businesses can choose whether to implement no-reason return policies and must publicly display the terms and conditions of such policies [2]. - Even if a business changes or terminates its return policy, it must still honor commitments made to consumers at the time of purchase [2]. Legal Compliance - Businesses that misuse the no-reason return policy for profit without actually participating in the program will face legal consequences [3].

Core Viewpoint - The introduction of the "No Reason Return Policy" for offline retail in Beijing aims to enhance consumer protection and improve after-sales service in physical stores [1][2]. Group 1: Policy Overview - The "Guidelines for No Reason Return Commitment (Trial)" have been officially released, applicable to offline retail entities in Beijing [1]. - The guidelines consist of four chapters and twenty-one articles, outlining the basic principles, implementation methods, conditions, and procedures for the no-reason return policy [1]. Group 2: Implementation Principles - Offline retailers are encouraged to adopt the policy on a voluntary basis, with the principle of "voluntary commitment, commitment is binding" [2]. - Retailers can choose whether to participate in the no-reason return commitment and must publicly display relevant information if they do [2]. Group 3: Consumer Guidelines - Consumers must adhere to the principle of good faith when returning items, ensuring that returned products are intact and do not affect resale [2]. - The guidelines specify that lost shopping vouchers must be resolved through negotiation between consumers and retailers [3]. Group 4: Dispute Resolution - The guidelines address potential disputes, such as the definition of "product integrity" and conditions under which gifts cannot be returned [3]. - Return timelines are defined based on the type of product, with specific rules for delivery and self-pickup items [3].

Core Points - The implementation of the national standard "After-sales Service No-reason Return Service Specification" (GB/T 44904—2024) on May 1, 2025, aims to standardize no-reason returns for offline retail, addressing consumer pain points related to unclear return processes and policies [1] - The new regulation provides clear guidelines for both consumers and merchants, covering return conditions, processes, and service supervision, promoting a shift from price competition to service competition in the consumer market [1] - Dalian's market regulatory authority has proactively engaged in this initiative since 2021, resulting in over 300 merchants participating in the commitment system and processing more than 300,000 returns, amounting to nearly 64 million yuan [1] Industry Impact - The standardization of return policies is expected to enhance consumer confidence in offline shopping, creating a "worry-free return" shopping environment [1] - The initiative encourages merchants to improve product quality and service levels, aligning with the growing consumer demand for better shopping experiences [1] - The establishment of a dynamic management mechanism for committed merchants aims to ensure efficient handling of return disputes, thereby enhancing consumer satisfaction [1]