Core Viewpoint - Starbucks is introducing "study rooms" in select locations in Guangdong, Guangxi, and Hainan, aiming to attract customers amidst intense competition in the coffee market [1][3][4]. Group 1: Introduction of Study Rooms - Multiple Starbucks locations in Guangzhou and Shenzhen have confirmed the launch of "study rooms" for customers to study without any fees, time limits, or reservations, providing free power outlets and water [3][4]. - The initiative has gained attention on social media, with the hashtag "Starbucks launches study rooms" trending on Weibo [1][3]. - Starbucks China has indicated plans to explore more "interest-oriented" spaces and activities in additional stores in the future [4]. Group 2: Pricing Strategy and Market Competition - In response to fierce competition, Starbucks has reduced prices on several product categories, with large-sized drinks seeing an average price drop of about 5 yuan, making some drinks significantly cheaper [10]. - Despite the price cuts, the sales response has been mixed, with some stores experiencing increased sales while others reported lackluster performance [10]. Group 3: Potential Sale of Chinese Operations - Reports suggest that Starbucks has received multiple acquisition proposals for its Chinese operations, with potential buyers aiming for a controlling stake while Starbucks may retain 30% ownership [11]. - Notably, Luckin Coffee's major shareholder, Dazhong Capital, is among the bidders, indicating a strategic move to reshape the competitive landscape in the coffee market [11]. - Financial data reveals that Starbucks China has faced declining revenue and same-store sales, contrasting with Luckin Coffee's significant growth of 41.2% in revenue during the same period [11].