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明略秒针与鲸鸿动能联合发布newBHT解决方案
news flash· 2025-06-24 08:47
Group 1 - The core viewpoint of the article is the official launch of the new BHT (New Brand Health Tracking) solution by Minglue Technology and Jinghong Dynamics, which integrates consumer behavior data and business indices for brand and marketing evaluation [1] - The new solution combines the Consumer Behavior Panel (CBP) from Minglue Technology and the Petal Business Index (PBI) from Jinghong Dynamics, creating a unified measurement system based on extensive real consumer search behavior data [1] - This solution aims to provide brands with real-time, objective, and scientific decision support, representing a digital upgrade and effective complement to traditional research-based BHT methods [1]