Core Viewpoint - Miu Miu's recent advertisement featuring Kylie Jenner has sparked significant backlash on social media, raising concerns about the brand's choice of representation and alignment with its values [2][4][6] Brand Representation - Miu Miu's official statement emphasized that the advertisement aims to showcase a diverse representation of women's power, with Kylie Jenner bringing her own influence and style to the campaign [4][6] - Critics argue that Kylie Jenner's image does not align with Miu Miu's brand identity, which is characterized by subtlety, rebellion, and intellectualism, contrasting with her representation of commercial and social media culture [6][9] Financial Performance - Prada Group reported a 9% revenue growth to €2.74 billion for the first half of 2025, with Miu Miu being a key growth driver, showing a 40% revenue increase in Q2 and a 49% rise in retail sales to €780 million [8][9] - Despite Miu Miu's impressive growth, there are signs of a slowdown, with growth rates decreasing from previous highs of 93%, 105%, and 84% to the current 40%, indicating potential challenges ahead [9] Market Position and Challenges - Miu Miu's growth is primarily attributed to its smaller market base, and as it matures, future growth may be more challenging due to increased competition and market saturation [9] - The luxury goods industry is inherently conservative, making it difficult for brands to gain market share, and Miu Miu's growth ceiling may be limited by its association with Prada [9]