Core Viewpoint - Meituan officially announced on September 16, 2025, that popular celebrity Xiao Zhan will be the spokesperson for Meituan's group buying service, aiming to leverage his influence to expand market share and enhance brand competitiveness [1] Group 1 - The announcement generated a strong positive response from fans, who expressed their support in the official comment section [1] - Meituan's choice of Xiao Zhan is strategic, as it seeks to capitalize on his popularity in a competitive market environment [1] - Xiao Zhan is recognized as a versatile talent in music and film, making him an attractive choice for brand endorsements [1] Group 2 - The collaboration is expected to create a win-win situation for both Meituan and Xiao Zhan, injecting new vitality into the brand [1] - This partnership is likely to further enhance Xiao Zhan's personal brand value, aligning with his positive public image [1]