本报讯 （记者梁傲男）8月25日，中国领先的体育用品品牌361°宣布与美团闪购、美团团购达成合作， 全国千家门店正式上线美团，加速布局即时零售，为消费者提供更加便捷、实惠的购物体验。 即日起，全国消费者均可在附近361°门店"闪购下单"，30分钟即买即用361°运动装备。美团闪购将为 361°消费者提供限时优惠券与配送优惠，帮助消费者获得"又快又便宜"的闪购运动装备体验。此外，消 费者可以在美团、大众点评App购买361°团购优惠券，到店核销、领取超值满减或爆品组合等补贴，获 得"逛361°门店，用团购券更具性价比"的实惠体验。 361°方面表示，此次携手美团，是361°在数字化零售转型道路上的又一步探索。美团庞大的用户基数和 高效的本地即时配送体系，有助于激活361°遍布全国的实体门店网络优势、有效拓展门店覆盖半径和服 务时效。与美团团购合作构建起的"线上引流+线下核销"完整闭环，能够为361°门店带来更多客流与更 强活力。未来，双方将在会员运营、数据洞察等方面开展更深合作，共同探索全新的运动消费生态。 （文章来源：证券日报） "美团闪购、团购多场景生态助力，是此次合作的突出特点。"美团相关负责人表示，随着 ...

H A 美國跑 - 100 PANAGE (FFF 100 T 2010 19 with and 202 -200 - unt ( RE t T 3 11:40 - 2014 - 11:00 - 1 the PE V iti r 1 000 0173 r 1984 30分钟速达，满足运动多元消费场景 在消费者对购物效率与便捷性需求日益提升的当下，361度携手美团充分发挥各自领域优势，赋能运动装备购物体验变革。依托美团闪购成熟且快捷的配送 网络，用户在美团APP搜索"361"并下单后，订单将由最近的361度线下门店直接发货，实现平均30分钟极速送达。为了提供更具吸引力的购物体验，美团闪 购还为361度消费者提供了限时现金券与配送优惠，进一步降低获取门槛，让运动热情不再因时间而等待。这为运动爱好者创造了全新的生活方式——随心 情更换训练穿搭、为即兴的户外活动添置新装备、或是在城市探索中随时升级运动装备，都变得触手可及。 近日，中国领先体育用品品牌361度宣布与美团闪购、美团团购达成双业务合作，全国千家门店已于8月25日正式上线美团平台，开启运动品牌即时零售新篇 章。此次合作旨在通过数字化渠道创新，为消费者提供更加 ...

Group 1 - Meituan is launching a weekend dining promotion called "Weekend Outing for Good Food" in collaboration with over 2,000 restaurants, starting on August 23, offering a 58 yuan coupon package for users in Beijing and Shanghai [1] - The promotion aims to stimulate consumer dining out on weekends, boost dine-in consumption, and drive store sales growth, following the "Dine-in Boost" initiative launched on August 12 [1] - The coupon package includes general coupons and targeted high-value coupons for specific dining scenarios such as late-night snacks and buffets, with a notable increase in search volume for "late-night dining packages" by 98% since July [1] Group 2 - Meituan's group buying platform has become a significant online operating ground for dine-in merchants, with 60% of customers purchasing group deals in advance [2] - In the Beijing market, 40%-50% of users opt for group buying discounts, with even higher rates projected in the Sichuan-Chongqing market, expected to reach 62%-64% by 2025 [2]

Core Insights - Meituan's data indicates a significant increase in restaurant reservations for the upcoming Qixi Festival, with Changsha ranking among the top ten cities in China for restaurant bookings [1] - Over 10,000 date restaurants have offered advance booking services through Meituan, with a 48% week-on-week increase in participating stores [1] - The search volume for Qixi restaurant reservations surged by 240% week-on-week, and the booking volume for the festival is expected to rise by 52% compared to the previous year [1] Group 1 - The launch of the "Date Hot Booking" feature by Meituan aims to facilitate restaurant reservations, tracking restaurant reputation and booking status dynamically [1][2] - Popular cities for Qixi restaurant bookings include Shanghai, Beijing, Hangzhou, Shenzhen, Guangzhou, Chengdu, Nanjing, Changsha, Xi'an, and Suzhou [1] - The trend shows a preference for Western and Japanese restaurants with a romantic atmosphere, as well as local specialties and immersive dining experiences among young consumers [1] Group 2 - Restaurant operators are collaborating with online platforms like Meituan and Dazhongdianping to enhance dining experiences and boost consumption [2] - The integration of advance booking and group purchase tools is helping restaurants improve efficiency and service quality, leading to increased orders and positive customer feedback [2]

Core Insights - The BilibiliWorld2025 event in Shanghai has attracted a large number of young attendees, significantly boosting local tourism and consumption [1][2] - The event has led to a surge in travel bookings, with hotel reservations increasing by 475% and train ticket searches rising by 36% [1][2] - The event has also stimulated local dining and entertainment, with night-time dining transactions in the vicinity increasing by over 80% [2][9] Tourism and Travel Impact - Shanghai's travel bookings saw a 35% increase in cultural tourism during the event week, with a nearly 50% year-on-year rise in flight bookings [1][2] - High-star hotel bookings by the post-00s demographic accounted for nearly 15% of total reservations in the first week of July [1] Consumption Trends - The event has activated local consumption, particularly in the food and entertainment sectors, with a notable increase in searches for "二次元商场" (two-dimensional shopping malls) [3][5] - The "二次元商场" search volume in Shanghai increased over tenfold compared to the previous month, with 62% of searchers aged 20-35 [3][5] Retail and Dining Ecosystem - Popular shopping destinations for attendees include Shanghai Jing'an Joy City and 百联ZX, which have become hotspots for "谷子" (merchandise related to two-dimensional culture) [2][3] - The surrounding areas of these shopping centers have seen a significant rise in searches for related products and services, such as themed cafes and DIY workshops [9] Economic Significance - The two-dimensional economy is evolving from a niche interest to a significant driver of urban consumption, with Shanghai emerging as a national trendsetter in this sector [9] - The integration of cultural and commercial activities during events like BW2025 highlights the dynamic interaction between vibrant city life and youth culture [9]

Core Insights - The free short drama market is rapidly encroaching on the short drama market share, prompting many mid-tier teams to pivot towards free and branded short dramas [1][3] - DataEye's observation indicates that brand-customized short dramas have seen an increase in promotional efforts, with 92 new brand short dramas launched in March and April 2025, showing slight growth compared to the previous year [1][4] Data Overview - A total of 129 new brands entered the short drama space in 2025, with 84 brands joining in January alone, indicating a crowded competitive landscape [4] - The top-performing brand short dramas since April include "Dear Enemy" with 280 million views, "Secret Crush Can't Be Hidden" with 160 million views, and "Chasing Light" with 140 million views [5][9] Brand Performance - Among the top 10 brand-customized short dramas, Meituan's group buying service accounted for 50% of the total, with two of the top three dramas produced by Meituan [7][10] - The interactive engagement for "Hello, Classmate Mom" produced by Marubi reached over 2 million likes, indicating strong audience interaction [12][14] Market Dynamics - The short drama market is experiencing a polarization, with some brand short dramas failing to meet promotional expectations, while others successfully cultivate brand image and value through storytelling [22][24] - The total consumption of the domestic micro-short drama market reached 6.67 billion in Q1 2025, reflecting a 3% decrease from Q4 2024, as free platforms like Hongguo and Hemajuchang continue to erode the paid market [18][21] Content Strategy - Successful brand short dramas combine classic themes with current social issues, enhancing viewer engagement and brand recognition [28][30] - Meituan's short dramas effectively integrate brand messaging within the narrative, using dynamic geographic targeting to connect viewers with nearby services [34][36] Promotional Tactics - Meituan's promotional strategies are tailored to different platforms, leveraging Douyin for topic creation and Kuaishou for conversion, creating a comprehensive marketing matrix [40][41] - The brand's short dramas are designed to facilitate seamless transitions from content viewing to consumer action, enhancing overall effectiveness [33][39]