Core Viewpoint - The development of modern mountain characteristic efficient agriculture in Guizhou is emphasized, with a focus on geographical indications as a key driver for enhancing regional agricultural competitiveness and promoting rural revitalization [1][2]. Group 1: Geographical Indications and Agricultural Development - Guizhou has the highest number of national geographical indication protected varieties for chili peppers, totaling 10 as of 2021, indicating a significant opportunity for the chili industry to transition from quantity accumulation to quality enhancement [2]. - The strategic transformation of the chili industry should focus on leveraging geographical indications as intellectual property, shifting from an agriculture-driven model to a knowledge property-driven approach [2][3]. Group 2: Brand Development and Market Expansion - There is a need to shift from a production-first approach to a brand-led strategy, enhancing the recognition of intellectual property and emphasizing brand quality [3]. - Establishing a dedicated management body to oversee standards and enforcement across production, processing, and sales is recommended to ensure product quality and brand value [3]. Group 3: Legal and Systematic Governance - The focus on geographical indication intellectual property protection should include brand promotion, strict enforcement, and local legislation to strengthen market regulation [4]. - A geographical indication development fund could be established to support brand marketing and standardization across the supply chain, creating a comprehensive work system for creation, use, protection, management, and service [4]. Group 4: Brand Value and Market Positioning - The construction of a clear brand value system for "Guizhou Chili" is crucial, integrating local culinary culture and utilizing high-end exhibitions and new media to enhance market presence [4]. - Strengthening defensive protection measures against infringement and counterfeiting is essential for creating a transparent market environment, with the number of enterprises using geographical indications serving as a key performance indicator [4].