Core Viewpoint - The geographical indication (GI) products from Qinghai, such as Huangyuan Chen vinegar and Huzhu barley wine, are gaining recognition and protection, enhancing the region's economic development and brand value through a multi-faceted approach to intellectual property rights [1][2]. Group 1: Standardization and Brand Protection - The vitality of geographical indications lies in quality, which is ensured through a standardized cultivation system. Qinghai has established a positive development pattern of "cultivating a batch, applying for a batch, and reserving a batch" [2]. - As of April 2025, Qinghai has 47 geographical indication trademarks and 16 national geographical indication protected products, with over 100 entities using the special logo [2]. - The Huzhu barley wine demonstration area exemplifies standardization, with 20 approved production enterprises achieving a 95% usage rate of the geographical indication logo [2]. Group 2: Legal Protection Framework - Legal frameworks are crucial for the protection of geographical indications. Qinghai has innovated a collaborative legal protection model that has been recognized as a national-level exemplary case [4]. - In Ulan County, the protection of the "Ulan Chaka Sheep" geographical indication involved a specialized team and public hearings to establish a standardized management mechanism, with local government investing 6.9 million yuan for quality improvement [4]. - Public legal education initiatives have been implemented to raise awareness of intellectual property rights among local communities [4]. Group 3: Market Empowerment and Economic Value - The effectiveness of geographical indication protection is ultimately reflected in market value. Qinghai is leveraging its unique ecological resources to enhance brand operation and quality certification [5]. - The Chen vinegar from Huangyuan achieved sales of over 6 million yuan in 2023, a 20% increase, attributed to the geographical indication's market empowerment [6]. - The Chaka salt product, with sales of 67,800 tons of edible salt and 844,300 tons of industrial salt in 2023, generated over 340 million yuan in total output value, showcasing the transformation of traditional industries through geographical indication [7]. Group 4: International Expansion - Qinghai's geographical indication products are rapidly integrating into global markets, with products like the Chaidamu goji berry and Huangzhong oat included in the EU's geographical indication mutual recognition list [8]. - The establishment of the STC Qinghai testing laboratory allows local products to achieve international certification, significantly reducing transaction costs and enhancing brand value [9]. - The provincial government has developed a comprehensive protection network for geographical indications, including administrative, judicial, and social oversight mechanisms [10].

Core Viewpoint - The development of modern mountain characteristic efficient agriculture in Guizhou is emphasized, with a focus on geographical indications as a key driver for enhancing regional agricultural competitiveness and promoting rural revitalization [1][2]. Group 1: Geographical Indications and Agricultural Development - Guizhou has the highest number of national geographical indication protected varieties for chili peppers, totaling 10 as of 2021, indicating a significant opportunity for the chili industry to transition from quantity accumulation to quality enhancement [2]. - The strategic transformation of the chili industry should focus on leveraging geographical indications as intellectual property, shifting from an agriculture-driven model to a knowledge property-driven approach [2][3]. Group 2: Brand Development and Market Expansion - There is a need to shift from a production-first approach to a brand-led strategy, enhancing the recognition of intellectual property and emphasizing brand quality [3]. - Establishing a dedicated management body to oversee standards and enforcement across production, processing, and sales is recommended to ensure product quality and brand value [3]. Group 3: Legal and Systematic Governance - The focus on geographical indication intellectual property protection should include brand promotion, strict enforcement, and local legislation to strengthen market regulation [4]. - A geographical indication development fund could be established to support brand marketing and standardization across the supply chain, creating a comprehensive work system for creation, use, protection, management, and service [4]. Group 4: Brand Value and Market Positioning - The construction of a clear brand value system for "Guizhou Chili" is crucial, integrating local culinary culture and utilizing high-end exhibitions and new media to enhance market presence [4]. - Strengthening defensive protection measures against infringement and counterfeiting is essential for creating a transparent market environment, with the number of enterprises using geographical indications serving as a key performance indicator [4].