Core Insights - The 2025 Fengjie navel orange global ordering conference commenced in Guangzhou, emphasizing the theme "Fengjie Navel Orange · Naturally Born," and successfully facilitated interactions among participants, resulting in 17 buyers reaching cooperation intentions with a total signing volume of 14,000 tons [1] - Fengjie County's officials highlighted the importance of cooperation and mutual benefit for industry development, noting Guangzhou's role as an international trade hub that provides a broad platform for Fengjie navel oranges [1] - The county has implemented a development strategy focused on quality, technology, and branding, transitioning the navel orange industry from quantity growth to quality enhancement and from scale expansion to value upgrading [2] Industry Developments - Fengjie navel oranges have become a regional public brand for Chongqing, with main production areas including Fengjie, Yunyang, Wushan, and Kaizhou [2] - The marketing strategy employs a dual approach of online and offline channels to expand market reach and sales channels, achieving notable results [2] - The conference is seen as a stepping stone for Fengjie to explore new export markets, leveraging Guangzhou's geographical advantages to promote the navel orange brand internationally [4]