辽奉两地情谊绵延三十余载。省发展改革委相关负责人介绍，自1993年辽宁省与奉节县牵手建立对 口支援关系以来，从资金注入到项目援建，从人才培养到市场开拓，辽宁已累计投入援助资金5.29亿 元，援建项目137个，用实打实的举措诠释"山海情深"。 作为带动三峡库区群众增收致富的特色农业支柱，奉节脐橙拥有69.6万亩农产品地理标志地域保护 范围，年产量达106.25万吨，综合产值突破104亿元，品牌价值达381.7亿元，主产区现已拓展至重庆市 奉节、云阳、巫山、开州四大区县，形成规模化、标准化的产业发展格局。 11月11日，奉节脐橙全球订货会辽宁分会场活动在沈阳举行，11家销售企业集中签约，达成2万吨 奉节脐橙采购协议，总金额1.4亿元。2021年以来，"奉上好品"在辽宁累计销售超8.53万吨，销售额突破 7.82亿元，其中脐橙销售占比超八成。 ...

中新网北京11月12日电(记者 李双南)日前，2025年奉节脐橙全球订货会举行。来自国内外的业内人 士、采购商齐聚北京，同时上海、重庆、青岛、广州等十大城市分会场也开展洽谈对接。当天，北京主 会场和十大城市分会场累计签购奉节脐橙25万余吨，总金额超17亿元。 重庆市农业农村委主任李春奎现场致辞表示，奉节脐橙是三峡库区的自然馈赠，也是助力乡村振兴 的富民产业。近年来，重庆市把奉节脐橙纳入全市"36316"现代农业产业集群体系加快培育，将奉节脐 橙提级为市级区域公用品牌重点推动，构建"产业大脑+未来果园"发展新模式。目前，奉节脐橙带动三 峡库区果农增收，真正实现"一个产业造福一方百姓"。 奉节县委书记巩义胜指出，奉节是全球八大脐橙主产区之一，也是全国脐橙单产第一县。如今，奉 节已上线"产业大脑"，建成西南最大柑橘交易中心。目前，奉节脐橙农产品地理标志地域保护范围达 69.6万亩，年产量106.25万吨，综合产值104亿元，品牌价值高达381.7亿元，位居重庆市农产品第一 名。 中国果品流通协会会长鲁芳校表示，奉节脐橙全球订货会，是加强产销对接、扩大品牌宣传推广、 大力提振消费的有力举措，能进一步打通奉节脐橙从"田 ...

Core Points - The 2025 Fengjie Navel Orange Global Ordering Conference was successfully held in Urumqi, Xinjiang, aiming to promote the brand and sales connection of Fengjie Navel Oranges in the Northwest market [1][3] - Fengjie County is one of the eight major production areas for Navel Oranges globally, with an annual output of 507,000 tons and a comprehensive output value of 6.5 billion yuan [3] - The event marked a new starting point for deepening cooperation between Xinjiang and Chongqing, with expectations for collaboration with local distributors [3][5] Industry Insights - Fengjie Navel Oranges are recognized for their unique quality, including a balanced sweet and sour taste, rich nutrition, and excellent preservation capabilities [3][6] - The region benefits from optimal climatic conditions, including 1,300 hours of annual sunlight and an average temperature of 18.2°C, contributing to the fruit's high quality [6] - The planting area for Fengjie Navel Oranges has reached 383,000 acres, with a fresh fruit supply period of eight months, meeting diverse market demands [9] Market Demand - A total of 15,800 tons of Navel Oranges were contracted during the event, with Fengjie County alone signing for 13,000 tons, indicating strong market demand [9] - The successful conference not only enriched the local fruit market supply in Xinjiang but also enhanced the brand recognition of Fengjie Navel Oranges in the Northwest [9] - Future plans include deepening cooperation with Xinjiang and Central Asia, promoting the integration of the Navel Orange industry with cultural tourism resources [9]

Core Insights - The 2025 Fengjie navel orange global ordering conference was held on November 11, achieving a record total signing amount exceeding 1.7 billion yuan [1][3] - The event saw participation from global buyers and distributors, with significant orders from major cities like Beijing, Qingdao, and Shijiazhuang [3] Group 1: Event Highlights - The conference resulted in a total signing of 250,000 tons of Fengjie navel oranges, with a total signing amount surpassing 1.7 billion yuan, marking a historical high [3] - Last year's conference had 15.7 million tons signed with a total amount over 1 billion yuan, indicating substantial growth this year [3] - The event included simultaneous negotiations in ten cities, showcasing the widespread appeal of Fengjie navel oranges [1][3] Group 2: Product Quality and Market Expansion - Fengjie navel oranges are recognized as a national geographical indication product and a famous Chinese trademark, known for their unique quality [3] - The oranges have gained international attention, with a recent overseas signing event in Singapore resulting in 10,000 tons of orders [5] - The product's popularity in Southeast Asia is highlighted by a new order from Laos, indicating potential for further market expansion [5] Group 3: Future Development Plans - The Chongqing Agricultural and Rural Committee aims to enhance the Fengjie navel orange brand through seven major actions, targeting a production of 1.5 million tons and a total value exceeding 20 billion yuan by the end of 2027 [7] - Currently, the annual production stands at 1.0625 million tons with a comprehensive output value of 10.4 billion yuan, making it the top agricultural product in Chongqing [7] Group 4: Strategic Collaborations and Recognition - The conference included strategic partnerships, such as a cooperation agreement with the Chinese Academy of Agricultural Sciences [9] - Awards were presented for the "Top Ten Orchards" and "Top Ten Farmers," promoting excellence within the industry [11] - The event emphasized the role of Fengjie navel oranges in rural revitalization and ecological sustainability [11]

Core Insights - The 2025 Fengjie navel orange global ordering conference commenced in Guangzhou, emphasizing the theme "Fengjie Navel Orange · Naturally Born," and successfully facilitated interactions among participants, resulting in 17 buyers reaching cooperation intentions with a total signing volume of 14,000 tons [1] - Fengjie County's officials highlighted the importance of cooperation and mutual benefit for industry development, noting Guangzhou's role as an international trade hub that provides a broad platform for Fengjie navel oranges [1] - The county has implemented a development strategy focused on quality, technology, and branding, transitioning the navel orange industry from quantity growth to quality enhancement and from scale expansion to value upgrading [2] Industry Developments - Fengjie navel oranges have become a regional public brand for Chongqing, with main production areas including Fengjie, Yunyang, Wushan, and Kaizhou [2] - The marketing strategy employs a dual approach of online and offline channels to expand market reach and sales channels, achieving notable results [2] - The conference is seen as a stepping stone for Fengjie to explore new export markets, leveraging Guangzhou's geographical advantages to promote the navel orange brand internationally [4]

Core Viewpoint - The upgrade of Chongqing's agricultural product wholesale industry aims to establish a modernized trading service system, enhancing brand recognition, network connectivity, and digitalization in the sector [1][2]. Group 1: Industry Development - Chongqing Shuangfu International Agricultural Trade City serves as a key supplier of fresh agricultural products, distributing various goods such as vegetables, fruits, and meats to Chongqing and surrounding provinces [1]. - The upgrade will create a "1+N" market network and five major systems, along with a digital platform, positioning "Shuangfu" as a leading brand in the national agricultural wholesale industry [1][2]. Group 2: Operational Enhancements - The new trading service system will facilitate a modern operational framework that ensures efficient collaboration and safety from production to consumption [2]. - A standardized base for "Shuangfu Preferred" will be established to guarantee quality and safety, while a dynamic credit evaluation system for merchants will be implemented [2]. Group 3: Economic Impact - By the end of 2027, the trading volume at Chongqing Logistics Group's agricultural wholesale market is projected to reach 7.5 million tons, with a transaction value of 70 billion yuan [3]. - The initiative is expected to increase income for upstream growers and provide a more secure supply for local consumers' food needs [3].

Core Insights - Chongqing is focusing on the development of food and agricultural product processing as a key strategy to cultivate a trillion-level ecological characteristic industry, integrating it into the city's "33618" modern manufacturing cluster system as one of the three major five-hundred billion-level pillar industries [1][3] - The 2025 Chongqing Food and Agricultural Product Processing High-Quality Development Industry Ecological Conference was held from October 15 to 17, 2023, emphasizing high-quality, intelligent, and sustainable development in the food and agricultural processing industry [1][3] - The conference showcased nearly 20 star products, highlighting the innovation and brand strength in Chongqing's food and agricultural processing sector [1][3] Industry Development Trends - The food and agricultural product processing industry in Chongqing is experiencing robust growth, with a total output value expected to exceed 330 billion yuan in 2024, and the number of large-scale enterprises reaching 1,356, an 18% increase from 2020 [3][5] - The city has established 10 national-level advantageous characteristic industry clusters and 13 national modern agricultural industrial parks, enhancing its industrial capabilities [5][8] Policy and Technological Support - Chongqing has implemented a "1+4+N" policy framework, introducing special policies to address financing and logistics bottlenecks, while traditional industries like Fuling pickled vegetables and Fengjie navel oranges are being upgraded [5][8] - The city is prioritizing technological innovation and digital transformation, collaborating with domestic and international research institutions to tackle key agricultural technology challenges [7][8] Collaborative Innovation - The conference emphasized the importance of full industry chain collaborative innovation as a driving force for high-quality development in the modern food and agricultural industry [8][9] - Various districts are showcasing their collaborative efforts in the food supply chain, with initiatives aimed at enhancing the value of local specialties and improving market access [9][13] Rural Revitalization - The food and agricultural product processing industry is positioned as a cornerstone of Chongqing's manufacturing sector and a connector for rural revitalization [9][16] - The conference included discussions on high-quality development paths for county economies, focusing on the integration of local resources and collaborative models [9][16]

Core Insights - The article emphasizes the importance of safeguarding national germplasm resources for food security and ecological safety, particularly in the Three Gorges Reservoir area, which serves as a strategic gene bank with over 23,000 cultivated plant germplasm resources and 5,000 wild plant species, including 1,630 endemic species in China [1][3] Group 1: Protection and Conservation Efforts - A three-tier protection network ("Library - Nursery - Point") has been established, including 4 provincial-level germplasm resource banks, 12 specialized nurseries, and 16 district-level protection points, enhancing the conservation of rare and valuable local varieties [1][2] - Significant progress has been made in the collection and preservation of various germplasm resources, including rare plants like the Three Gorges red cedar and local breeds such as the Fuling black pig, with a digital platform for intelligent management of the germplasm resources established [1][2] Group 2: Technological Empowerment and Industry Development - The development of high-quality varieties suitable for mountainous agriculture has begun, with "Three Gorges Glutinous Rice No. 1" covering an area of 8.93 million acres and the "Zigui Navel Orange" variety significantly increasing per-acre income [2] - Multiple industry-academia-research cooperation platforms have been established, creating geographical indication product brands that promote a virtuous cycle of resource protection and economic benefits for farmers [2] Group 3: Challenges and Strategic Recommendations - The article highlights the increasing international competition for biological resources, posing new challenges to China's germplasm resource security, necessitating enhanced biosecurity governance and prevention of invasive species [3][4] - Recommendations include strengthening strategic layouts for resource protection, optimizing the three-tier protection network, and establishing a monitoring and early warning system for dynamic resource management [3][4] Group 4: Innovation and Sustainable Development - The establishment of a Three Gorges germplasm resource innovation platform is proposed to address key technological bottlenecks in resource identification, gene mining, and molecular breeding, aiming to enhance international competitiveness [4] - Collaborative protection mechanisms between Chongqing and Hubei are suggested to improve resource sharing and policy coordination, along with the implementation of differentiated compensation mechanisms linked to resource protection outcomes [4]

Core Viewpoint - The rise of live e-commerce is transforming traditional retail, emphasizing that the ultimate goal of business is to connect with people's hearts, where value surpasses price [1][7][13]. Group 1: Live E-commerce Development - Live e-commerce is reshaping the retail landscape, driven by the digital economy [1]. - The "With Huixing" initiative, founded by Dong Yuhui, has been actively promoting various agricultural products through live streaming, enhancing their visibility and sales [7][10]. - Dong Yuhui's team has engaged in live streaming activities across multiple agricultural regions, creating tailored value for different industries [7][10]. Group 2: Impact on Traditional Industries - The transportation feasibility of raw materials is a key factor in the success of e-commerce for agricultural products [10]. - Successful examples include the Chongqing Fengjie navel orange, which gained significant online popularity due to new e-commerce models [10][12]. - The live streaming approach allows consumers to see the origin and processing of products, enhancing trust and transparency [12][16]. Group 3: Human Connection in Business - The essence of business lies in human connection, where trust and value are more important than mere pricing [13][16]. - The initiative aims to connect producers and consumers, ensuring that farmers' efforts are recognized and rewarded [13][16]. - Consumers seek safe, reliable, and reasonably priced products, and the e-commerce platform serves as a bridge to meet these needs [13][16]. Group 4: Enhancing Consumer Experience - The platform focuses on improving shopping experiences by ensuring product quality, reasonable pricing, and reliable after-sales service [17][18]. - The e-commerce landscape is evolving, with traditional and new content-driven e-commerce models competing [17]. - Dong Yuhui emphasizes the importance of strict quality control and consumer-centric approaches in the face of increasing competition [17][18]. Group 5: Future Plans - The company plans to empower more traditional industries and regional brands, exploring new possibilities in the e-commerce model [18]. - Continuous improvement in service capabilities and consumer experience is a priority for the company [18].

Core Viewpoint - The rise of live e-commerce is transforming traditional retail, emphasizing the importance of human connection and value over price in business [1][12]. Group 1: Live E-commerce Development - Live e-commerce is emerging as a new business model driven by the digital economy, significantly altering the retail landscape [1]. - The founder of "Yuhui Together," Dong Yuhui, emphasizes that the ultimate goal of commerce is to connect with people's hearts, where value surpasses price [12]. - The live e-commerce platform has gained significant traction, with over 31 million followers as of September 11 [14]. Group 2: Impact on Traditional Industries - Live e-commerce is revitalizing traditional industries by enhancing the visibility and sales of agricultural products, such as oranges and crayfish [9][11]. - Dong Yuhui highlights that the transportability of raw materials is crucial for e-commerce success, with certain products being more suitable for online sales than others [9]. - The platform has successfully increased the online popularity of products like Chongqing oranges, demonstrating the effectiveness of the new e-commerce model [9]. Group 3: Consumer Experience and Trust - The company focuses on enhancing consumer trust by ensuring product quality and providing transparent information about sourcing and processing [11][15]. - Dong Yuhui states that the essence of e-commerce is to connect production and consumption, ensuring that consumer needs for safety and quality are met [12][15]. - The platform has implemented measures to improve shopping experiences, including quality assurance and reliable after-sales service [15]. Group 4: Future Plans - The company aims to empower more traditional industries and regional brands by exploring new possibilities within the e-commerce model [16]. - There is a commitment to continuously enhance service capabilities to provide consumers with a superior shopping experience [16].