Core Viewpoint - The collaboration between Lianjiang County and retail e-commerce company Pupu Technology aims to enhance the traditional abalone industry through modern supply chain innovations, improving efficiency and profitability for local farmers [1][2]. Group 1: Industry Overview - Lianjiang County produces approximately one-third of China's total abalone output, with a projected production of 61,800 tons and a value of 5.19 billion yuan by 2025, contributing to a total industry chain value nearing 10 billion yuan [2]. - The largest standardized abalone farming demonstration area in Lianjiang is located in Xiagong Town, accounting for about 60% of the county's total production [2]. Group 2: Supply Chain Innovations - The new supply chain model involves a systematic reconstruction of traditional distribution channels, introducing modern retail supply chain practices to enhance efficiency and control throughout the entire process [2][3]. - Abalone is sorted and packaged immediately after being harvested, reducing logistics time and improving freshness by minimizing intermediate steps [4]. Group 3: Pricing and Quality Control - The new grading system allows for differentiated pricing based on size, with larger abalones priced around 60 yuan per pound compared to an average of over 40 yuan previously [3]. - A traceability system is being implemented, allowing consumers to access information about the abalone's growth environment and supply chain journey through a digital ID [3]. Group 4: Digital Empowerment and Brand Development - The collaboration leverages retail e-commerce consumer data to provide market trend forecasts, enabling farmers to better match supply with demand [6]. - The initiative aims to establish "Hailianjiang" as a recognized public brand, enhancing the credibility and value of Lianjiang abalone [6]. Group 5: Future Expansion Plans - Lianjiang County plans to extend this supply chain cooperation into deep-sea farming, seafood processing, and marine prepared dishes, while focusing on enhancing technology support, brand marketing, and industry integration [7].