Performance Summary - Chow Tai Fook's (1929 HK) Q1 2026 results showed a significant improvement, with overall retail value (RSV) decline narrowing from 11.6% in Q4 2025 to 1.9% year-on-year[1] - Same-store sales in mainland China decreased by 3.3%, a notable improvement from the previous quarter's decline of 13.2%[1] - Hong Kong and Macau markets experienced a 7.8% year-on-year increase in retail value, with same-store sales recovering by 2.2%[1] Product Strategy - The sales of fixed-price gold products surged by 21% year-on-year in Q1 2026, with their sales proportion in the gold category rising from 15.8% to 19.8%[2] - The introduction of the new "Chuanxi" series has been well-received in the market, contributing to the strong performance of fixed-price gold products[2] Store Optimization - As of June 2025, Chow Tai Fook operated 6,337 stores globally, with over 97% located in mainland China[2] - The company closed 307 stores in Q1 2026, continuing a trend of store closures aimed at improving operational efficiency rather than expansion[2] - Despite a 5% year-on-year reduction in store count, overall retail value only declined by 2%, indicating improved same-store sales performance[2] Market Outlook - The current gold price is at $3,300 per ounce, a 38% increase year-on-year, which may pressure gross margins for FY 2026[4] - Chow Tai Fook's expected P/E ratio for FY 2026 is projected at 18 times[4]