Core Viewpoint - The recent departure of Gu Mai, a key partner of NAN beauty under Shangmei Co., has raised concerns about the company's reliance on a single brand and its overall business strategy in the beauty industry [3][4]. Group 1: Management Changes - Gu Mai, previously with Estee Lauder and LVMH, joined Shangmei in 2025 as a partner for NAN beauty, which was launched in September 2025 [3][4]. - The departure of Gu Mai highlights the challenges Shangmei faces in diversifying its brand portfolio and improving its performance in the competitive beauty market [3][4]. Group 2: Revenue Dependence - Over 80% of Shangmei's revenue comes from the Han Shu brand, which generated 33.44 billion yuan in the first half of 2025, marking a 14.3% increase from the previous year [6]. - Other brands under Shangmei, such as newpage, Yiyezi, and Hongse Xiaoxiang, contributed significantly less, with revenues of 3.97 billion yuan, 0.89 billion yuan, and 1.59 billion yuan respectively [6]. Group 3: Channel Strategy - Shangmei's online sales account for over 90% of its revenue, with a significant portion coming from Douyin, indicating a high sensitivity to platform traffic and a relatively weak risk management capability [3][6]. - The company's marketing expenses remain high, with sales and distribution costs at 56.9% of total revenue in the first half of 2025, slightly down from 57.6% in the previous year [8]. Group 4: Market Position and Future Outlook - The beauty industry has seen success with brands linked to celebrity makeup artists, but Shangmei's NAN beauty has not yet shown significant growth in follower numbers on platforms like Xiaohongshu [5][6]. - Experts suggest that while there are opportunities in the Tmall channel, Shangmei's main brands are nearing saturation on Douyin, and the success of its second growth curve remains uncertain [9].