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彩妆品牌合伙人离职、超八成收入来自韩束,上美股份如何解决结构难题?
凤凰网财经· 2026-01-20 12:44
Core Viewpoint - The recent departure of Gu Mai, a key partner of NAN beauty under Shangmei Co., has raised concerns about the company's reliance on a single brand and its overall business strategy in the beauty industry [3][4]. Group 1: Management Changes - Gu Mai, previously with Estee Lauder and LVMH, joined Shangmei in 2025 as a partner for NAN beauty, which was launched in September 2025 [3][4]. - The departure of Gu Mai highlights the challenges Shangmei faces in diversifying its brand portfolio and improving its performance in the competitive beauty market [3][4]. Group 2: Revenue Dependence - Over 80% of Shangmei's revenue comes from the Han Shu brand, which generated 33.44 billion yuan in the first half of 2025, marking a 14.3% increase from the previous year [6]. - Other brands under Shangmei, such as newpage, Yiyezi, and Hongse Xiaoxiang, contributed significantly less, with revenues of 3.97 billion yuan, 0.89 billion yuan, and 1.59 billion yuan respectively [6]. Group 3: Channel Strategy - Shangmei's online sales account for over 90% of its revenue, with a significant portion coming from Douyin, indicating a high sensitivity to platform traffic and a relatively weak risk management capability [3][6]. - The company's marketing expenses remain high, with sales and distribution costs at 56.9% of total revenue in the first half of 2025, slightly down from 57.6% in the previous year [8]. Group 4: Market Position and Future Outlook - The beauty industry has seen success with brands linked to celebrity makeup artists, but Shangmei's NAN beauty has not yet shown significant growth in follower numbers on platforms like Xiaohongshu [5][6]. - Experts suggest that while there are opportunities in the Tmall channel, Shangmei's main brands are nearing saturation on Douyin, and the success of its second growth curve remains uncertain [9].
彩妆品牌合伙人离职、超八成收入来自韩束 上美股份如何解决结构难题?
Core Viewpoint - The recent departure of Gu Mai, a partner of NAN beauty under Shangmei Co., has raised concerns about the company's reliance on a single brand and its overall business strategy in the beauty industry [1][2]. Group 1: Company Overview - Shangmei Co. has a diverse portfolio of brands, including skincare and maternal and infant products, but over 80% of its revenue still comes from the Han Shu brand [1][4]. - As of the first half of 2025, Han Shu generated revenue of 33.44 billion yuan, accounting for 81.4% of the total revenue, with a year-on-year increase of 14.3% [4][6]. - Other brands under Shangmei, such as newpage, Yiyezi, and Hongse Xiaoxiang, contributed significantly less, with revenues of 3.97 billion yuan, 0.89 billion yuan, and 1.59 billion yuan, respectively [4]. Group 2: Market Position and Challenges - The company has a strong presence on Douyin, with over 90% of its revenue coming from online channels, primarily from Douyin, indicating a high sensitivity to platform traffic [1][5]. - The departure of Gu Mai, who had expertise in the Tmall channel, highlights a gap in Shangmei's strategy, as the brand has struggled to gain traction on Tmall despite its strong performance on Douyin [2][5]. - The brand NAN beauty, launched in September 2025, has not shown significant growth in its follower count on platforms like Xiaohongshu, indicating challenges in brand performance [2]. Group 3: Financial and Operational Insights - Shangmei's marketing expenses remain high, with sales and distribution costs accounting for 56.9% of total revenue in the first half of 2025, although this is a slight decrease from 57.6% in the previous year [6]. - The company has been exploring new growth avenues, but the success of these initiatives remains uncertain [7]. - The recent controversy surrounding Han Shu's products, which were found to contain questionable ingredients, has negatively impacted the company's stock price, which fell from 85.3 HKD to 57 HKD before recovering slightly to 73.95 HKD [6].
韩束经历考验,上美谋求战略转型
3 6 Ke· 2026-01-19 13:05
Core Insights - The domestic beauty brand Han Shu is currently facing challenges, including a controversy over product ingredients and executive turnover, which reflects broader scrutiny in the beauty industry [1][3][4] Group 1: Ingredient Controversy - Han Shu's two facial mask products were reported by CCTV to contain epidermal growth factor (EGF), leading to public concern despite the company's claims of compliance [4][6] - EGF is primarily used in medical applications, and its use in cosmetics is prohibited in China due to safety concerns, prompting Han Shu to withdraw the affected products and issue a statement asserting no EGF was added [6][9] - The discrepancy between testing results from CCTV and Han Shu's own tests raises questions about the detection methods used, highlighting the lack of standardized testing for EGF in cosmetics [7][8] Group 2: Business Performance and Strategy - Han Shu has experienced significant growth, with revenue reaching 5.591 billion yuan in 2024, marking over a threefold increase in two years, making it a key driver for its parent company, Shangmei [10][11] - The brand's strategy of focusing on single products and leveraging platforms like Douyin has led to its dominance in the beauty sector, achieving a GMV of 33.4 billion yuan in 2023 [11][13] - However, the company's reliance on Han Shu, which accounted for 82.3% of revenue in 2024, poses risks, as any issues with the brand could directly impact overall performance [15][16] Group 3: Market Challenges and Future Directions - The growth rate of Han Shu has begun to slow, with a 14.3% increase in revenue for the first half of 2025, indicating a need for transformation and diversification [17][18] - To reduce dependency on Han Shu, Shangmei is accelerating the development of multiple brands, with new brand Newpage achieving a revenue of 397 million yuan in the first half of 2025, growing by 146.5% [18][20] - The company is also pursuing globalization, entering Southeast Asian markets with tailored products, but faces challenges in brand recognition and local market adaptation [20][21] Group 4: Innovation and Long-term Goals - The shift from a marketing-driven approach to a technology-driven strategy is crucial for Han Shu to enhance its product offerings and address consumer skepticism regarding domestic brands [21][22] - The company aims to achieve a revenue target of 10 billion yuan by 2025, with ongoing investments in research and development to support this goal [21][22]
央视曝光韩束涉嫌违法添加,上美股份创始人吕义雄的百亿目标遇阻
Xi Niu Cai Jing· 2026-01-13 05:41
Group 1 - The core issue revolves around the controversy regarding Han Shu's face masks containing the banned ingredient Epidermal Growth Factor (EGF), leading to a significant trust crisis for the brand and its parent company, Up Beauty Co. [2][3] - Han Shu's response included presenting testing reports claiming no EGF was added, but discrepancies in test results from different third-party organizations raise questions about the legitimacy of the findings [4][9] - The investigation highlighted that the cosmetic industry may have "AB formula" practices, where different formulations are used for testing and actual production, contributing to the confusion [4][10] Group 2 - The pricing strategy of Han Shu has come under scrutiny, with reports indicating that a product priced at 399 yuan may only cost around 26 yuan to produce, raising concerns about inflated pricing and marketing over substance [10][12] - Han Shu's heavy reliance on marketing, with significant sales expenses amounting to 23.37 billion yuan in the first half of 2025, contrasts sharply with its low research and development expenditure of only 1.03 billion yuan [11][12] - Up Beauty Co. is heavily dependent on Han Shu, which accounted for 81.4% of the company's total revenue in the first half of 2025, indicating a lack of diversification in its brand portfolio [12][13] Group 3 - The company has attempted to revitalize its other brands, such as One Leaf, but faces challenges due to market saturation and lack of unique competitive advantages [13][14] - The ongoing controversy and reliance on a single brand may hinder Up Beauty Co.'s long-term stability and growth, especially in a highly competitive beauty market [14]
彩妆合伙人离职 上美股份新故事不好讲
Bei Jing Shang Bao· 2026-01-07 15:39
Core Viewpoint - The recent departure of key personnel and the suspension of live broadcasts for the brand Han Shu under the company Shangmei Co., Ltd. have raised concerns about the future development of its makeup brand NAN beauty, particularly in light of previous controversies regarding illegal ingredient additions [1][2][3]. Group 1: Personnel Changes - The partner of NAN beauty, Gu Mai, has announced his departure, which creates uncertainty regarding the brand's future development [1]. - Gu Mai was a core figure in the development of Shangmei's makeup business, having joined the company in May 2025 [1]. - Industry experts have differing opinions on the impact of Gu Mai's departure, with some suggesting it may not significantly affect NAN beauty's trajectory due to its early-stage development [1][2]. Group 2: Brand Performance and Issues - The official live broadcast for Han Shu on Douyin has been suspended since January 5, 2025, after maintaining a daily broadcast record for nearly a year [2]. - The suspension is speculated to be linked to a controversy involving illegal ingredient additions in Han Shu's face masks, specifically the detection of EGF [2]. - Despite official clarifications stating that no EGF was added to their products, consumer sentiment remains affected, impacting brand perception and sales [3]. Group 3: Financial Performance - In the first half of 2025, Shangmei Co., Ltd. reported a revenue of 4.108 billion yuan, a year-on-year increase of 17.3%, with Han Shu contributing 3.344 billion yuan, accounting for 81.4% of total revenue [3]. - The company's founder has outlined a ten-year strategic plan aiming for a revenue target of 30 billion yuan by 2030, focusing on a multi-brand strategy within the cosmetics sector [3][4]. Group 4: Strategic Challenges - The company faces strategic challenges in overcoming the current "stalemate" following the EGF incident, which has already led to stock price declines and product withdrawals [4]. - Experts suggest that effective measures are needed to restore brand image and performance, such as enhancing user engagement and communication [4].
彩妆合伙人离职、主品牌陷成分风波,上美股份的“新故事”怎么讲
Bei Jing Shang Bao· 2026-01-07 13:24
Core Insights - The departure of Gu Mai, a key figure in the makeup business of Shangmei Co., raises concerns about the future development of the NAN beauty brand, despite the company's assurance that operations remain stable [1][2][3] - The NAN beauty brand represents Shangmei's strategic expansion from skincare to makeup, and Gu Mai's management experience was seen as crucial for its growth [2][4] - Concurrently, the main brand, Han Shu, is facing issues related to product safety, which may impact overall brand reputation and financial performance [5][6][7] Group 1: Departure of Gu Mai - Gu Mai's departure is attributed to personal career development, and he will continue to collaborate with the company in other forms [1] - Gu Mai has extensive experience in the beauty industry, having held significant positions at major companies like LVMH and Alibaba [1] - The impact of Gu Mai's exit on NAN beauty's future remains uncertain, although the company claims that the brand's operations are normal and stable [2][3] Group 2: Challenges Facing Han Shu - Han Shu's official live streaming channel on Douyin has been inactive since January 5, raising concerns about the brand's market presence [5][6] - The brand is under scrutiny due to allegations of illegal ingredient additions in its products, which could damage consumer trust and sales [6][7] - Han Shu contributes significantly to Shangmei's revenue, accounting for 81.4% of total revenue in the first half of 2025, with reported earnings of 33.44 billion yuan [6][9] Group 3: Strategic Implications - The recent challenges, including Gu Mai's departure and Han Shu's product issues, pose risks to Shangmei's ten-year strategic plan aimed at achieving 30 billion yuan in revenue by 2030 [8][10] - The company has shown strong financial growth in recent years, but the current situation may hinder its transition from a single-brand reliance to a multi-brand strategy [10][11] - Analysts suggest that acquiring a well-established makeup brand could better align with Shangmei's current development model [11]
韩束被央视曝光“非法添加”!多名消费者要求退货退款
Guo Ji Jin Rong Bao· 2025-12-31 02:53
Core Viewpoint - The crisis surrounding Up Beauty Co., Ltd. continues to escalate, with significant stock price fluctuations and allegations of illegal additives in its products, particularly affecting its core brand, Han Shu [1][2][10]. Stock Performance - On December 30, Up Beauty's stock fell by 2.5%, closing at HKD 72.2, marking a total decline of over 15% over two days [1]. - The stock experienced a sharp drop on December 29, reaching a low of HKD 57, a decline of over 33% during the trading session [1]. Product Controversy - Han Shu's products were found to contain epidermal growth factor (EGF), which is not permitted in cosmetics due to safety concerns [2]. - Following the allegations, Han Shu removed the affected products from e-commerce platforms and issued a statement denying the presence of EGF in its products [2][4]. Consumer Reaction - Consumers have expressed distrust and demanded refunds, citing concerns over the safety of the products after the illegal additive allegations [4]. - Previous incidents of illegal additives in Han Shu products have raised further doubts about the brand's integrity [9]. Financial Performance - In the first half of 2025, Han Shu contributed approximately 81.4% of Up Beauty's revenue, amounting to CNY 3.344 billion, a 14.3% increase year-on-year [10]. - The company's online self-operated channel revenue reached CNY 3.421 billion, a 24.6% increase, with its share of total revenue rising from 78.4% to 83.3% [10]. Marketing Strategy - Up Beauty has heavily invested in marketing, particularly through collaborations with influencers and short dramas, leading to a significant increase in revenue [10][11]. - However, this strategy has resulted in rising marketing expenses, with the sales expense ratio increasing from 47.01% in 2022 to 56.88% in the first half of 2025, while R&D spending has decreased [11]. Strategic Shift - The company is shifting its strategic focus towards other brands, aiming for a pre-tax sales target of CNY 4.36 billion for 2026, with specific targets for brands like NEW PAGE and Anminyou [12][13]. - Concerns remain regarding the feasibility of these targets, given the current revenue performance of these brands [13].
8点1氪丨爱奇艺回应充25年会员退费难;B站2025年度弹幕为“致敬”;官方明确明年继续“国补”
3 6 Ke· 2025-12-29 00:02
Group 1 - The movie "Zootopia 2" has become the first imported film in Chinese history to surpass 100 million viewers [5] - Bilibili announced that the annual bullet screen for 2025 is "Tribute," with over 22.82 million mentions and 4.59 million users participating [2] - The Chinese government plans to relax household registration restrictions outside of a few mega cities to promote urban integration [2] Group 2 - Xiaomi's co-founder Lin Bin plans to sell up to $2 billion worth of B-class ordinary shares starting December 2026, with proceeds aimed at establishing an investment fund [4] - The new national standard for electric vehicle energy consumption, considered the strictest globally, will be implemented starting January 1, 2026, limiting energy consumption for 2-ton vehicles to no more than 15.1 kWh per 100 km [6] - Guizhou Moutai aims to prevent price speculation and ensure reasonable pricing to stabilize market expectations [6] Group 3 - The precious metals market has seen significant price increases, with platinum futures surpassing $2,400 per ounce, marking a weekly increase of over 22% [5] - A lawsuit involving a subsidiary of XWANDA is seeking over 2.314 billion yuan due to alleged quality issues with delivered battery cells [6] - NASA's new director has stated that the U.S. will return to the moon during Trump's second term, emphasizing the importance of lunar exploration for economic and national security [8]
8点1氪:爱奇艺回应充25年会员退费难;B站2025年度弹幕为“致敬”;官方明确明年继续“国补”
36氪· 2025-12-29 00:00
Group 1 - iQIYI has initiated a refund process for a user who faced difficulties in obtaining a refund for a 25-year membership due to account issues [3][5] - The user reported that their membership was charged from 2017 to 2043, and the customer service offered a refund only to the original payment account, which is no longer in use [5] - iQIYI's response indicates a commitment to user satisfaction and financial security by verifying account ownership before processing refunds [3] Group 2 - The film "Zootopia 2" has become the first imported movie in Chinese history to surpass 100 million viewers [4][8] - The CEO of Chasing Technology announced an additional reward of 1 gram of gold for each employee during the upcoming Spring Festival, totaling approximately 26 million yuan [4][8] - The National Development and Reform Commission has confirmed that the "national subsidy" program will continue next year to boost consumer spending [4] Group 3 - The State Council plans to relax household registration restrictions outside of major cities to facilitate the integration of rural populations into urban areas [6] - The Ministry of Finance has announced measures to support consumer spending, including adjustments to subsidy standards [4][6] Group 4 - Kawasaki Heavy Industries has admitted to data falsification regarding fuel efficiency for submarine engines, leading to a suspension from bidding for two and a half months [11] - The company has faced scrutiny for similar issues in the past, raising concerns about the integrity of Japanese manufacturing [11] Group 5 - Xiaomi's co-founder plans to sell up to $2 billion worth of B-class shares starting in December 2026, primarily to establish an investment fund [4] - The company has announced that the sales will occur in increments of up to $500 million every 12 months [4] Group 6 - Precious metals have seen a significant price surge, with platinum futures reaching a historic high of over $2,400 per ounce, marking a weekly increase of over 22% [7] - Gold and silver prices have also risen sharply, driven by factors such as a weakening dollar and supply constraints [7]
被曝光添加违法成分!韩束紧急回应!
Xin Lang Cai Jing· 2025-12-28 03:55
Core Viewpoint - The company, Han Shu, has publicly committed that all its products do not contain human epidermal growth factor (EGF) following consumer concerns raised by recent reports about specific products [2][3]. Group 1: Company Response - Han Shu initiated a comprehensive self-inspection and traceability process after reports suggested that its products, specifically "Han Shu Firming Essence Mask" and "Han Shu Brightening Mask," contained EGF [2][3]. - The Shanghai Municipal Drug Administration conducted on-site verification and testing in November 2025, confirming that the samples tested did not contain EGF [2][3]. - Han Shu expressed its commitment to adhere strictly to national regulations regarding cosmetics and to cooperate with regulatory authorities in the future [2][4]. Group 2: Regulatory Context - EGF is a polypeptide composed of 53 amino acids that promotes cell proliferation and growth, but it is prohibited in cosmetics due to safety concerns [3][4]. - The National Medical Products Administration clarified in 2019 that EGF cannot be used as a cosmetic ingredient due to its large molecular weight and potential safety issues [3][4]. - There is currently no unified detection standard for EGF in the cosmetics industry, and existing testing methods may yield false positives, necessitating comprehensive testing approaches [4].